To little surprise, the folks at Forbes magazine are pretty smart businesspeople.
With the NFL season starting today, they’ve dusted off a fairly recent valuation of sports franchises, carved out the pro football teams, and cobbled together a new article (along with a 33-page slide show) that will surely attract extra attention, page views, and ultimately more revenue.
Less than two months ago, Forbes estimated the Cowboys as having a value of $1.81 billion, second only to the Manchester United soccer club, with a value of $1.86 billion.
The Cowboys are now at $1.85 billion, followed by the Redskins ($1.55 billion), the Patriots ($1.4 billion), the Giants ($1.3 billion), the Jets ($1.22 billion), the Texans ($1.2 billion), the Eagles ($1.16 billion), the Bears ($1.09 billion), the Packers ($1.08 billion), and the Ravens ($1.08 billion).
Last on the list? The Jaguars, at $725 million.
Maybe Forbes will buy them.