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Forbes reiterates that the Cowboys are the most valuable NFL franchise

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To little surprise, the folks at Forbes magazine are pretty smart businesspeople.

With the NFL season starting today, they’ve dusted off a fairly recent valuation of sports franchises, carved out the pro football teams, and cobbled together a new article (along with a 33-page slide show) that will surely attract extra attention, page views, and ultimately more revenue.

Less than two months ago, Forbes estimated the Cowboys as having a value of $1.81 billion, second only to the Manchester United soccer club, with a value of $1.86 billion.

The Cowboys are now at $1.85 billion, followed by the Redskins ($1.55 billion), the Patriots ($1.4 billion), the Giants ($1.3 billion), the Jets ($1.22 billion), the Texans ($1.2 billion), the Eagles ($1.16 billion), the Bears ($1.09 billion), the Packers ($1.08 billion), and the Ravens ($1.08 billion).

Last on the list?  The Jaguars, at $725 million.

Maybe Forbes will buy them.

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35 Responses to “Forbes reiterates that the Cowboys are the most valuable NFL franchise”
  1. KIR says: Sep 8, 2011 7:58 AM

    The cowboys stadium was over built. The view from the higher level seats if horrible. That huge screen is an amenity. It’s a necessity. Might as well watch the game from home.

  2. KIR says: Sep 8, 2011 7:59 AM

    Correction IS NOT an amenity……

  3. americankris says: Sep 8, 2011 8:16 AM

    The Texans??????????????????

  4. jayhawk6 says: Sep 8, 2011 8:20 AM

    The Redskins are second? Shouldn’t they get penalty points for Dan Snyder’s ownership and management style?

  5. jw731 says: Sep 8, 2011 8:32 AM

    Correction…..The Jags are now worth 733 million since they cut Garrard.

  6. richm2256 says: Sep 8, 2011 8:33 AM

    The Redskins are the second most valuable?????

    THAT train-wreck??????

  7. packerbacker93 says: Sep 8, 2011 9:11 AM

    I love how the packers are on the list when green bay has 110,000 people even if you add in the surrounding cities it doeesnt have close to the population of dallas.

  8. eaglesblow says: Sep 8, 2011 9:29 AM

    The Packers are worth so much because they are an NFL franchise, not because they are in Green Bay.

  9. eaglesblow says: Sep 8, 2011 9:37 AM

  10. orakpownd says: Sep 8, 2011 9:46 AM

    Of Course the Redskins are second…the fanbase numbers are absolutely obsurd. Im not defending them…bc they have been a bad team as of late. but the area is extremely affluent and even though Dan puts out crazy prices for a subpar product…the fans throw the cash out. But we are rebuilding…dont sleep.

  11. youboettcha says: Sep 8, 2011 9:52 AM

    @eaglesblow

    Actually, the Packers being in Green Bay does help them. The average fan in the area spends $312 annually on the team, whereas the league average is only $41 per fan.

  12. youboettcha says: Sep 8, 2011 9:59 AM

    @eaglesblow

    Also, the Jaguars are an NFL franchise. Why aren’t they worth more than $0.725 Billion? It’s because Packers fans have sold out every game for over 50 years, their fans buy merchandise and the season ticket waiting list is 88,000+. The size of the fan base makes a big difference. I plan to sign up on that list just so my descendants (probably great grandchildren) can get season tickets.

  13. aequitas83 says: Sep 8, 2011 10:10 AM

    These things are notoriously inaccurate due to the dearth of information. The teams are not only privately owned, but regularly strive to understate profits and overstate losses for a variety of reasons.

  14. igotacousinweusetocallporky says: Sep 8, 2011 10:20 AM

    Another season and another teams fans get to become obnoxious. Cheeseheads, the 60’s don’t count, get over yourselfs.

  15. tialen says: Sep 8, 2011 10:38 AM

    I’ll call BS on this. The Owners wouldn’t even open their books to end the lockout. How can you trust any of the #’s Forbes puts out?? I would assume they are just guessing.

  16. thephantomstranger says: Sep 8, 2011 10:45 AM

    With the Packers worth so much, imagine how much the owners could sell their stock for! Oh wait, it isn’t publicly traded. I guess it’s still just glorified toilet paper.

  17. eaglesblow says: Sep 8, 2011 11:02 AM

    @ youboettcha

    what else are you going to do in Green Bay in the fall and winter? Go ice fishing?

  18. bordner says: Sep 8, 2011 11:03 AM

    igotacousinweusetocallporky says:
    Sep 8, 2011 10:20 AM

    Another season and another teams fans get to become obnoxious. Cheeseheads, the 60′s don’t count, get over yourselfs.
    ———————————————-
    If you listen to everyone else on this site, we’ve been obnoxious for quite a few years now – this isn’t a recent development.

    And we didn’t buy stock just to sell it – I’m sure most of us have it framed to display our pride in our team. Something viking fans would never understand.

    Speaking of the vikings – I was surprised to see them ranked so high on the list. It’s almost like you’ve got yourself a professional franchise over there!

  19. eaglesblow says: Sep 8, 2011 11:08 AM

    @ youboettcha

    also the article says the Packers generate $312 in local revenues per person in the area, not that people in the local area spend $312 per person on average. I’m pretty sure that some of that revenue comes from out of towners.

  20. 0sakpo says: Sep 8, 2011 11:11 AM

    we r 2nd bc of our fanbase. we aren’t like others, refuse to support wen the team lost, that wat loyalty mean. If we were winning like NE the past 20 years, I bet we could b far above cowgirls on this list…. If ya a fan, you support whoever belong to the team, even the owner, atleast he tried to spend money…. even it worthless, not many teams in the league had that kind of support…

  21. gtmann says: Sep 8, 2011 11:34 AM

    0sakpo says: Sep 8, 2011 11:11 AM

    we r 2nd bc of our fanbase. we aren’t like others, refuse to support wen the team lost, that wat loyalty mean. If we were winning like NE the past 20 years, I bet we could b far above cowgirls on this list…. If ya a fan, you support whoever belong to the team, even the owner, atleast he tried to spend money…. even it worthless, not many teams in the league had that kind of support…

    —————————————————————
    You have a strong command of the ENGLISH language

  22. nokoolaidcowboy says: Sep 8, 2011 11:50 AM

    Love the Dallas Cowboys but not the owner/gm (purposely lowercase) and certainly not that monstrosity of a stadium.

    Really? No escalators, dancers in cages and a nose bleed section that…well, can actually cause nose bleeds. Some will say that it’s worth it for the experience. Ok, if you’re into that.

  23. mizzouram says: Sep 8, 2011 11:51 AM

    And most of the teams on that list have the sports media to thank for that. The popularity of some of these teams is completely manufactured.

  24. eaglesblow says: Sep 8, 2011 12:14 PM

    Some will say that it’s worth it for the experience. Ok, if you’re into that.

    =================

    Why would anybody go to a game at all, if not for the experience?

  25. therealsmiley says: Sep 8, 2011 12:25 PM

    Wait until the Skins start winning…we’ll retake the most valuable franchise in the NFL. Hail!!

  26. joetoronto says: Sep 8, 2011 12:27 PM

    Last on the list? The Jaguars, at $725 million.
    *************************************************
    Wow, the Toronto Maple Leafs are worth almost that.

  27. zeussuperman says: Sep 8, 2011 1:34 PM

    How are the Texans more valuable than the Eagles and Bears?

    I guess there really is nothing else to do down there in Texas. Rick Perry did manage to get 30,000 people together in Houston Stadium to “pray away” the recession, after all.

  28. cj5721 says: Sep 8, 2011 1:43 PM

    The only reason that the cowboys are so valuable, is because of their stadium. That’s it. If the Redskins get even better, or build a new stadium, then they will pass the cowboys again. Theyve been upgrading their stadium and their worth has gone up some. I find it interesting that all the NFC East teams are in the top seven, that shows alot about the division.
    Go Skins!!!

  29. cowboysblowgoats says: Sep 8, 2011 2:05 PM

    “Wait until the Skins start winning…”

    We don’t have that much time.

  30. texasdyack says: Sep 8, 2011 4:03 PM

    Stuporman;
    Texans are more valuable than the eagles and bears partly because of a larger fan base, and because we actually support the team. EVERY game has been sold out since the team started. You can’t go 10 minutes in Houston without seeing Jerseys or hats or bumper stickers. We might not be the best team, but we have some awesome fans.

  31. dlr4skins says: Sep 8, 2011 6:26 PM

    Only Texas “natives” would pay money to see a game from those seats.

    Dallas not only the most valuable but by far the lowest of IQ’s (i.e for you Dallas, that means the most stupid of all).

    PS RIP Big XXII, owned and put out of business by Texas teams.

  32. rudedog36 says: Sep 8, 2011 6:33 PM

    With the Packers worth so much, imagine how much the owners could sell their stock for! Oh wait, it isn’t publicly traded. I guess it’s still just glorified toilet paper.
    ……………………
    so i supose that dumb az jersey you wear every sunday makes you a player……moron!

  33. 1bigtex says: Sep 8, 2011 10:53 PM

    @dlr4skins

    “Only Texas “natives” would pay money to see a game”

    Do you mean as opposed to those who must travel to a crime-ridden area with terrible highway access and boarded up run-down apartments to watch the Redskins?
    Now as to your statement regarding IQs; if that second sentence is an example of your writing skills, you might want to moderate your evaluations of anyone else’s IQ. To say that sentence was obtuse and poorly written is about the kindest critique I can give.

  34. tygarcia says: Sep 9, 2011 8:50 AM

    in reality the Cowboys are only worth 85 million cause the staduim is worth a billion!!!! Love it when everybody talks about Dan Synder when Jerry Jones is the worst owner!!! In the 90’s when they were winning superbowls he wanted all the attetion and was mad with Jimmy Johnson and then let him go. After he won Super Bowls for you and then never been back since. I know for a fact if Dan had been winning Super Bowls he would never firing that coach for the attention!!!!!! That is all he wants to do is win but he goes about the wrong way.

  35. 1bigtex says: Sep 9, 2011 3:51 PM

    @ tygarcia

    Uh ty, the Cowboys don’t own the stadium. Did I make myself clear. Let me repeat that. THE COWBOYS DON’T OWN THE STADIUM!!! The City of Arlington owns the stadium. The Cowboys pay rent. As to Jimmy Johnson; what is the longest period of time that Jimmy Johnson held any one head coaching job? That figure would be five years. How long was Jimmy in Dallas? Again, five years. Why is it so hard for some folks to figure out that Jimmy wanted out to move back to Miami (where he still lives) and set himself up as Shula’s successor. Johnson orchestrated the whole thing. Quit blaming Jerry.

    And BTW, Mike Brown is by far the worst owner, although anyone who would sue some giveaway weekly newspaper has got to rank up there pretty high.

    And of course, the language skills in your post are right up there (or down there in this case)with your buddy, dlr4skins.

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