Though it’s not the official logo for Super Bowl 48 (the Roman numeral version of it is way too long), the branding image for the New York/New Jersey Super Bowl to be played in early 2014 includes something that could show up in the billions that day.
“I think that’s great,” NFL Commissioner Roger Goodell said Tuesday upon the unveiling of the host committee logo, via the Associated Press. “A little snow would be great for us. But whatever comes our way, we’re going to be prepared for it.”
A little snow would be great, especially during the game. The 2001 Raiders-Pats snow globe playoff was so memorable in part because of the constant snowfall.
A lot of snow, particularly in the days preceding the game, could be a problem. There’s only so much that the powers-that-be can do to keep Mother Nature from smacking her kids around, and the powers-that-be did next to nothing in North Texas after an ice storm, the response to which essentially consisted of finding the nearest bed, hiding under it, and waiting for the ice to melt.
Here’s hoping that, in the end, a little snow is all we get in February 2014.
Given the eventual litigation resulting from too many people and not enough seats, maybe the logo should have also included a gavel.