When Pats fans get lubed up before a game, their official beer is Coors. Or maybe Budweiser.
At this point, it’s not clear.
It’s not clear because MillerCoors has sued the Patriots, alleging that the team bailed on a deal that would have made MillerCoors the exclusive beer sponsor of the Patriots. In a lawsuit filed in Massachusetts on Monday, MillerCoors alleges that the Patriots opted to “pursue a more lucrative exclusive agreement” with Anheuser-Busch.
“We negotiated in good faith with the New England Patriots for several months, at their invitation, to become their exclusive and official beer partner after several years of a shared deal,” MillerCoors spokesman Pete Marino told Bloomberg.com. “Regrettably the team has now reneged on the deal that was reached, and we are left with no choice but to take legal action and ask the courts to uphold the integrity of our binding legal agreement.”
Patriots lawyer Dan Goldberg declined to provide a comment to Bloomberg.com, explaining that he had not yet seen the complaint.
MillerCoors also could potentially make a claim against Anheuser-Busch, if it can be proven that the company knew about the MillerCoors deal with the Patriots and intentionally interfered with it.