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Introducing the Mercedes-Benz Superdome

Houston Texans v New Orleans Saints Getty Images

Despite the many signs that the economy is struggling, some NFL teams have found ways to sell naming rights to the venues in which they play.

It helps if the place is scheduled to host a Super Bowl.

Several weeks ago, the site of the 2014 NFL title game ceased being known as the New Meadowlands Stadium and became MetLife Stadium.  Now, the building in which the 2013 Super Bowl will be played is poised to be known as the Mercedes-Benz Superdome.

Per a source with knowledge of the situation, the Saints and the State of Louisiana will announce on Tuesday a 10-year deal that will, as a practical matter, generate enough revenue to end Louisiana’s financial obligations to the team.

The deal comes six years after a hurricane ravaged New Orleans, turning the Superdome into a place of refuge that quickly was overwhelmed by the many people seeking shelter there.

In that same time, the Saints have become an elite NFL team, with 73,000 seats sold out for the season and a waiting list in excess of 50,000.  And the Mercedes-Benz Superdome has been fully renovated, tying the Saints to New Orleans, presumably for decades to come.

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56 Responses to “Introducing the Mercedes-Benz Superdome”
  1. scudbot says: Oct 3, 2011 8:43 PM

    Still waiting for the Tampax Dome.

  2. rkel10 says: Oct 3, 2011 8:52 PM

    The Jaguars should have the Jaguar Car company sponsor their stadium.

  3. nflfuturist says: Oct 3, 2011 8:53 PM

    Did the Eagles pay PFT to not post any stories on them or something?

  4. thereisalwaysnextyear says: Oct 3, 2011 8:54 PM

    No mention that Tom Beson made his money in the car business? Including Mercedes?

  5. dionoil says: Oct 3, 2011 8:55 PM

    As a panthers fan, I hate the saints. That being said, I love to hate them. It’s good to see them succeed

  6. The Phantom Stranger says: Oct 3, 2011 8:55 PM

    That name rocks. If you have to name your stadium after a corporation, Mercedes Benz Superdome is the way to go. Sure beats Mall of America Field.

  7. gdeli says: Oct 3, 2011 8:56 PM

    I’ll take a black and gold one then. ha They picked the winning saints, why not the vikings? mall of america field…lame-o! haha hank williams jr….wow what an idiot. his dad must have been a doosey too.

  8. hoobsher says: Oct 3, 2011 8:59 PM

    @gdeli wtf are you even talking about? that was fully incoherent

  9. warvette says: Oct 3, 2011 9:01 PM

    meanwhile, the vikings still play in the YugoDome®…

  10. warvette says: Oct 3, 2011 9:06 PM

    update: the vikings still play in the “Geo Metrodome®”.

  11. jbaxt says: Oct 3, 2011 9:06 PM

    I would understand if it was Ford, Kia, or Fiat Field. Why would a nice car want to be associated with filth?

  12. backindasaddle says: Oct 3, 2011 9:07 PM

    Benson will find a way to screw it up.

  13. bishopslappytruelove says: Oct 3, 2011 9:12 PM

    I suppose all of the supporters of the enlightened socialist party on this site will accuse Tom Benson of being a “Nazi” for accepting an endorsement deal from a German company.

  14. revisisland24 says: Oct 3, 2011 9:16 PM

    Let’s not forget JetBlue! Thumbs up if you think that’s a better name for the Meadowlands than MetLife!

  15. contraryguy says: Oct 3, 2011 9:23 PM

    aw c’mon. teams need to get some turnover in the name game to make money… pick a sponsor that won’t be around soon. PSI.net Stadium…. or baseball’s Enron Field. Not like those places that name their place after…. ketchup…

  16. arsement says: Oct 3, 2011 9:27 PM

    As a Saints fan… I say this is gross.

  17. dkeyser says: Oct 3, 2011 9:32 PM

    Still waiting for a “Hail to the V” stadium…..

  18. jbaxt says: Oct 3, 2011 9:38 PM

    If Clark Hunt sold Arrowhead’s naming rights he would still be 30 million under the salary cap…

  19. 504in860 says: Oct 3, 2011 9:39 PM

    jbaxt says:
    Oct 3, 2011 9:06 PM
    I would understand if it was Ford, Kia, or Fiat Field. Why would a nice car want to be associated with filth?
    ———————————————-

    So filthy that it’s hosting yet another Super Bowl next year. Amazing huh?

  20. stealthscorpio says: Oct 3, 2011 9:46 PM

    Does it still have that smell? I mean New Car smell of course..

  21. youdownwithjpp says: Oct 3, 2011 9:47 PM

    revisisland24 says:
    Oct 3, 2011 9:16 PM
    Let’s not forget JetBlue! Thumbs up if you think that’s a better name for the Meadowlands than MetLife!

    ————————————————-

    No way JetBlue can afford that type of marketing. Would be a perfectly suited name for the two teams though.

  22. das14 says: Oct 3, 2011 9:49 PM

    Despite me trying to watch Monday night football, it seems all I watch is commercials. Come back, Challenge. Commercial. Come back. Injury. Commercial. Come Back Brought to you by blah blah blah. When can we watch some football.

  23. damnskins703 says: Oct 3, 2011 9:54 PM

    Congrats to New Orleans wish them the best as they deserve it…Good to see them saleing tickets unlike half the NFL teams..

  24. nowillrepeat says: Oct 3, 2011 9:54 PM

    Still “da dome” to me

  25. whatwouldlombardido says: Oct 3, 2011 9:56 PM

    Now for a corporate sponsor for Jerry’s Palace: Fruit of the Loom Field – The Cowboys feel exposed there.
    Raytheon Stadium – The Cowboys get bombed there.
    AstraZeneca Field – Because Romo needs a steady supply of meds for his bipolar disorder.

  26. trbowman says: Oct 3, 2011 9:59 PM

    Wow that is one retarded name. I’ll always just call it the Superdome. And I’ll always just call it the Meadowlabds

  27. vuudu says: Oct 3, 2011 10:07 PM

    Hey Mike, total disrespect to the Colts vs Bucs or what? No thread? WTF? I am pissed. Not coming to this site again.

  28. realnflmaster says: Oct 3, 2011 10:22 PM

    stadium smells like poo.

  29. whitecastleisafoodgroup says: Oct 3, 2011 10:22 PM

    I’m waiting for Wrigley Field to be renamed Orbit Park so every time I curse at the Cubs blowing a lead that smokin’ hot blond from the commercial will come out and … um … er … uh … slap my face?

  30. cereal blogger says: Oct 3, 2011 10:25 PM

    Hank Williams Jr says that Mercedes is not an American car

  31. favreforever says: Oct 3, 2011 10:28 PM

    It’s the Cadillac of superdomes.

  32. waltdawg says: Oct 3, 2011 10:29 PM

    Just like a Benz….The team will break down and cost a fortune to repair every 4 years………..

  33. Andre's Johnson says: Oct 3, 2011 10:31 PM

    Did Jim Schwartz just call Chris Berman “Bill”…?

    haha…reminds me of when Emmit Smith called Al Michaels “Mike.” Except Schwartz speaks English.

  34. mdd913 says: Oct 3, 2011 10:33 PM

    Makes sense. I mean, the stadium does look like a giant hubcap.

  35. chetwynnr says: Oct 3, 2011 10:44 PM

    I wonder how long it will be (no pun intended) when Viagra sponsors a venue. What kind of mascot would they have and celebration routine after scoring…?

  36. channingtaintum says: Oct 3, 2011 11:11 PM

    I wonder how long it will be until someone climbs up on the roof to steal the hood ornamate.

  37. teflonjon says: Oct 3, 2011 11:22 PM

    The Miami Dolphins “Boner of The Week” brought to you by Viagra.

  38. rayjayjohnsonjr says: Oct 3, 2011 11:34 PM

    And Tiki is astonished, flabbergasted and otherwise in awe of the whole thingy.

  39. scudbot says: Oct 3, 2011 11:38 PM

    I just heard Jaws say “Anticipate what the defense is going to do – that’s what play callers do” followed by Tirico’s “Answer a touchdown with a touchdown – that’s what championship teams do.” This show ought to be either “Light Days Panty Liner Monday Night Football” or “Gidget Goes to A Game.”

  40. Andre's Johnson says: Oct 3, 2011 11:53 PM

    John Gruden just said: “I like to see big bodies bang.”

  41. favreforever says: Oct 4, 2011 12:15 AM

    Good thing my grandpa is not still alive. N.Y. Giants play in Mercedes-Benz Superdome and Hitler is in the White House.

  42. tampajoey says: Oct 4, 2011 12:16 AM

    When the Raymond James naming rights for the Bucs stadium expires Captain Morgan will be taking over. Cause he’s a pirate.

  43. staffordsyear says: Oct 4, 2011 2:44 AM

    Reading rainbow.

  44. packmanfan says: Oct 4, 2011 3:04 AM

    Another reason why I am so happy to be a Packers fan.
    They will never cave in and sell out to corporate greed to rename their stadium based on advertising.
    That is just wrong and lame.
    I mean, to rename the stadium after a product is just downright stupid and it takes away from the original old school tradition of naming them after other things that do not need to advertise.

  45. rajuncajun28 says: Oct 4, 2011 6:20 AM

    Love the haters of ‘Nawlins…too bad your city is so lame, you will never host a SB…we’ve hosted many, so I guess people get used o the filth along with the great food and culture, huh jbaxt, you loser…

  46. joetoronto says: Oct 4, 2011 7:20 AM

    Mercedes made a huge mistake getting in bed with Chrysler.

    The result is what you see on the road today, Chrysler’s with Mercedes badges on them, and people actually buy them.

    Yuk.

  47. dan7800 says: Oct 4, 2011 7:38 AM

    The Jaguars stadium ACTUALLY should be known as the LA Colosseum

  48. rboyett says: Oct 4, 2011 8:21 AM

    Sonuvabitch!

    I just bought a BMW. I knew I shoulda bought a C class coupe.

  49. starderup says: Oct 4, 2011 8:52 AM

    That’s the way the Mercedes bends.

  50. phinfan says: Oct 4, 2011 9:41 AM

    Its too bad stastics show only a few mercedes benz buyers. Makes more sense for ford, chevy, toyota.

  51. thingamajig says: Oct 4, 2011 11:27 AM

    Too bad it wasn’t an american company.

  52. 504in860 says: Oct 4, 2011 2:13 PM

    Good move…American cars suck.

  53. dfalcon3522 says: Oct 4, 2011 10:31 PM

    I must say that place is a dump! I was there the year before Katrina and back there last year, was a dump before and is still a dump before! Head east on I-20 to Atlanta and see how a real dome should be! I can’t wait for our owner to get us an open air stadium to play in just as football is supposed to be played! Outside

  54. gridironmike says: Oct 5, 2011 11:23 AM

    So dfalcon, you like your stadium so much you can’t wait for a new one to be built? Not likely to happen, as the fair weather dirty birds fans are going to stop going to the games once the Falcons post that 2-3 record this weekend.

  55. justjim118 says: Oct 7, 2011 2:45 AM

    jbaxt says:
    Oct 3, 2011 9:06 PM
    I would understand if it was Ford, Kia, or Fiat Field. Why would a nice car want to be associated with filth?

    New Orleans? Filth? You must be thinking about pre-Katrina New Orleans.

    New Orleans has become a mecca for entrepreneurship, and it was designated by Forbes as the 8th best city to which one should relocate a business. It was also recently named the best city for tech startups.

    New Orleans is on the rise…finally.

    I can understand why someone would remember the old New Orleans, but the new New Orleans is here now.

    Crime still may be a problem, but it is a problem now everywhere. And finally, our government is being cleaned up by a great mayor, a great district attorney, and a great United States Attorney.

    Those are some good reasons Mercedes-Benz would want to be associated with a city that some said should not be rebuilt. Everybody likes a success story.

  56. goawayeverybody says: Oct 8, 2011 12:20 PM

    Saints 31, Panthers 20. You can write it down.

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