As the effort to build a new stadium in Minnesota bumper-cars through the political process, the Vikings have expanded strategy from public servants to the general public.
In a two-minute video posted on the team’s website, the Vikings appeal for support from the residents of Minnesota.
Here’s the full text of the narration:
“What is the legend of the Vikings? It is a passion that is passed from generation to generation. It can be seen from the North Shore to the southern plains. It’s the deafening roar of the home crowd. It’s players giving back to the community that gives so much to them. It’s over two million Minnesotans gathering together every Sunday to share the same experience.
“For over 50 years this has been our home. But our story continues. Together, we can build a multi-purpose facility owned by the great state of Minnesota, where our young champions can play, and world-class events will take center stage. We can put Minnesotans back to work, with over 7,000 jobs and $300 million in wages. We can help build Minnesota businesses. Be a first class region right in the heart of the midwest. Together, our legend continues.
“This is our team. This is our state. This is our home.”
The video doesn’t say that; it doesn’t even hint at the possibility relocation. The message is entirely positive.
Regardless of where the story goes from here, the team is taking the effort to a new level, one which opponents of the stadium may not have the will or the finances to match.