The Rams have had a disappointing season. But folks continue to show up for the home games.
This week, the minimum attendance threshold for the contest against the Cardinals has been satisfied via the efforts of the team and official beer sponsor Bud Light to purchase all remaining non-premium tickets, presumably at 34 cents on dollar, in accordance with league rules.
Some tickets were donated to fans 21 years of age and older, via local charities and radio partners. (Hey, why give the tickets to folks who are too young to show up and buy beer?) Other tickets were sold at a discount to Anheuser-Busch employees, with the proceeds — more than $6,000 — going to the St. Patrick Center.
“Anheuser-Busch has long been one of St. Louis’ greatest civic supporters and one of the Rams’ most valued partners,” Kevin Demoff, Rams executive vice president of football operations and chief operating officer said in a statement. “We’re extremely appreciative of their willingness to help us get Sunday’s game televised for all of our local fans, while also raising money for the St. Patrick Center. This is yet another demonstration of Anheuser-Busch’s ongoing commitment to this team and more importantly, this region.”
Of course, the Rams may not be part of “this region” over the long haul, if the team has to continue to resort to such tactics in order to allows its games to be televised locally.