For Broncos quarterback Tim Tebow, the iron may never be hotter than it is right now. He’s become the biggest name in football, putting him in position for maximum exposure and, perhaps more importantly, millions of dollars when it comes to his off-field earning potential. The recent move by his agent, Jimmy Sexton, to powerhouse entertainment agency CAA ties Tebow to an even larger machine for making marketing money.
Per a source with knowledge of the situation, however, Tebow plan to move very, very slowly when it comes to cashing in on his wildfire popularity. (He already has marketing deals with companies like Jockey and FRS, and he published an autobiography earlier this year.) Tebow has turned down multiple national media and endorsement opportunities, from late-night talk shows to an opportunity to host Saturday Night Live in the offseason.
Tebow desperately wants to remain one of the guys. To do so, he believes he needs to avoid doing things that would be perceived as something that puts him apart from and/or above his teammates.
Of course, that’s already happening via the intense media coverage of Tebow. But those things are happening without Tebow’s direct involvement. He’s just doing what he does, without seeking out the spotlight.
Still, he can’t delay the process of profiting from his position for too long. At some point, there inevitably will be a new flavor of the month.
Then again, given what Tebow has been doing, the debut of the next big thing could be delayed by a decade or longer down the Rocky (Mountain) Road.