Given the supply-and-demand dynamics of NFL ticket sales, the Redskins realize that it wouldn’t be prudent, based on the performance of the team, to increase ticket prices.
And so, for the seventh straight season, the Redskins will apply the same price to general-admission seats. In fact, the Redskins have raised those ticket prices only three times since 1999.
“We are sensitive to our loyal fans during these difficult economic times,” G.M. Bruce Allen said in a statement. “We look forward to a historic season and continuing to further enhance the fan experience at FedExField.”
That sounds good, but the reality is that if the Redskins were a perennial playoff team the prices would go up, because fans would be willing to pay more. Absent on-field success, the Redskins have to hold the line on ticket costs. Otherwise, owner Dan Snyder will be buying unsold general-admission tickets at 34 cents on the dollar in order to lift the local TV blackouts.