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Giants-Packers sets ratings record

Divisional Playoffs - New York Giants v Green Bay Packers

GREEN BAY, WI - JANUARY 15: Fans of the New York Giants celebrate after their team defeated the Green Bay Packers during their NFC Divisional playoff game at Lambeau Field on January 15, 2012 in Green Bay, Wisconsin. (Photo by Jonathan Daniel/Getty Images)

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It’s almost a surprise at this point when NFL playoff games don’t set ratings records.

The NFL notes that an averaged of 45.1 million viewers watched Packers-Giants, which set the all-time record for viewers for a divisional round game. It beat last year’s Jets-Patriots game by 4%.

The 49ers-Saints (35.6 million viewers) and Broncos-Patriots on CBS (34.2 million) also broke records for divisional round games played on Saturday.

The 49ers-Saints rating shows how valuable a close game can be. It beat Tebow-Brady despite an inferior timeslot. To put the NFL’s dominance in perspective, Texans-Ravens topped the BCS title game by almost 30%.

The Super Bowl, of course, will crush all the numbers above. Patriots-49ers or Patriots-Giants could do an especially huge number.