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Jeff Fisher’s goal: Make the Rams significant again


New Rams head coach Jeff Fisher said at his introductory press conference today that he has a plan to bring winning football back to St. Louis.

“It’s restoring this franchise to a place of significance,” Fisher said. “Significance — by that I mean it’s an opportunity to take another trip, as champions, to the White House.”

Fisher started his remarks by saying he chose the Rams because he believes in the direction owner Stan Kroenke and executive V.P. of football operations/COO Kevin Demoff are steering the franchise in. (He didn’t mention it, but a $7 million a year salary doesn’t hurt either.)

“My decision was very, very simple,” Fisher said. “It was based on the vision, the collective vision that is shared by Stan and Kevin, as far as the future of this franchise.”

Fisher briefly discussed his decision last year to leave the Titans and take a year away from coaching, and he said he believes that was the right decision. But now he said he’s ready to get back to it, and he singled out both Kroenke and quarterback Sam Bradford as the reasons he wants to coach the Rams.

“I had two factors,” Fisher said. “One was a good owner, the other was a quarterback. And I’m very excited about the opportunity.”

Asked why Bradford struggled so much in his second season after being the offensive rookie of the year in 2010, Fisher said he thought the problems in St. Louis in 2011 were largely outside Bradford’s control.

“This year was difficult — I think you have to look back at his success and his production in his first year — difficult for a lot of reasons, the lockout, and the lack of time in the offense,” Fisher said. “But I think he has a chance to be a top quarterback in the National Football League very, very soon.”

Fisher said he expects big things in St. Louis.

“It’s going to be a great ride,” Fisher said.

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23 Responses to “Jeff Fisher’s goal: Make the Rams significant again”
  1. lolb23 says: Jan 17, 2012 2:33 PM

    Bradford looks like a bust.

  2. donz0 says: Jan 17, 2012 2:33 PM

    Fisher will get the Rams to 8-8 at the end of the 2014 season.

  3. austrianpanther says: Jan 17, 2012 2:34 PM

    HaHaHaHa!!! Funny stuff!! make them “significant” again???!!

    Just hand them a copy of the 2013 Super Bow trophy!! That should make them “significat” again!!

  4. roamingabriel says: Jan 17, 2012 2:34 PM

    Worst production I’ve ever seen. The Rams need to come back to LA just to get a news conference produced decently…

    Oh, Indy in the coaching market now!

  5. wegonnadoitbaby says: Jan 17, 2012 2:35 PM

    He is expecting big things, like big moving trucks carting everything off to L.A.

    Based on his comment about a great ride one can guess he plans on riding shotgun next to Jerry Reed with Burt and Jackie right behind him.

  6. emil4423 says: Jan 17, 2012 2:35 PM

    “By that I mean it’s an opportunity to take another trip, as champions, to the White House.”

    Good luck trying to do that in St. Louis monopoly man

  7. thingamajig says: Jan 17, 2012 2:35 PM

    “It’s going to be a great ride,” Fisher said.

    No ride is bad with 35 mil in your pocket.

  8. hendawg21 says: Jan 17, 2012 2:36 PM

    Hmmm I mean really, please enlighten us Jeff…isn’t that every new coaches goal?

  9. dumbasdirt says: Jan 17, 2012 2:37 PM

    A great ride? More like a roller coaster because the Rams have more holes than Swiss cheese.

  10. nomadpat says: Jan 17, 2012 2:38 PM

    “My decision was very, very simple,” Fisher said

    If it was really that simple why did it take so long and involve two franchises? I wish he would have just admitted he received a better financial offer.

  11. jredshoes says: Jan 17, 2012 2:40 PM

    And his second goal is to make sure nothing gets broken during the move to LA

  12. FinFan68 says: Jan 17, 2012 2:41 PM

    “I had two factors,” Fisher said. “One was a good owner, the other was a quarterback. And I’m very excited about the opportunity.”
    Ok, I’ll ask it: How was Miami in the running again?

  13. akhter02 says: Jan 17, 2012 2:48 PM

    I like Fisher’s perspective on Bradford. Clearly McDaniels was the reason for his low production and I am happy he is gone.
    I wish the Rams a great ride with Fisher & Bradford. Plus I love the fact that Hue Jackson will be the OC. His “killer instinct” is what will make Bradford, (possibly Blackmon/Gaffery), and Lloyd will make this offense super-explosive. Cannot wait to see the Rams a contender again.
    Good Luck Fisher & Good Luck Bradford!

  14. gmen1987 says: Jan 17, 2012 2:56 PM

    Thumbs up if you think the Rams will be relevant sooner than the Dolphins.

    Dolphin fans are such tools. They bad mouth Fisher and Matt Ryan, yet don’t have anyone who come close to the caliber of these two. Enjoy perpetual mediocrity Dolphin fans. The only good news is that the even more inept Bills are in your division.

  15. klownboy says: Jan 17, 2012 3:02 PM

    Good for Fisher, and even better for the Rams. He should make the Rams relevant in no time…

  16. kicksave1980 says: Jan 17, 2012 3:03 PM

    Cue all the idiots making cracks about LA. The Rams have been terrible for a almost a decade and still get more support than the Rams ever got in LA. Attendance has dropped over the last couple of years, but St. Louis has supported them well.

  17. Land Snark says: Jan 17, 2012 3:21 PM

    If he liked the owner and QB of the Rams you have to think that was a backhanded comment against Ross and his Fins.

  18. rams1999 says: Jan 17, 2012 3:28 PM

    Finally….This rams team will compete for postseason in ’12

  19. nineroutsider says: Jan 17, 2012 3:33 PM

    Congrats to the Rams, the 9ers can be the Colts to the Rams’ Titans. Hey, that’s a lot better than you have been getting!

  20. 6ball says: Jan 17, 2012 3:38 PM


    I’m not getting enough information on Fisher. Do you think a Pro Fisher Talk (same logo) site is an idea whose time has come.?


  21. tatum064 says: Jan 17, 2012 5:33 PM

    His team is designed to be similar to the Niners, good defense, ball control…it should be a rivalry again. And similar to the Niners in that the OC will be changed for their young QB , yet again – so the Rams should be in contention by 2019.

  22. randyextry says: Jan 17, 2012 6:25 PM

    If the decision “was very, very simple” then everything you’ve said for the past three weeks was a lie and you are a scheming, unethical, selfish prig. As a Dolphins fan, I’m glad you’re not coming to coach my team. Enjoy a decade of 8-8 seasons, St. Louis. You got a bad coach, who appears to be an even worse human being.

  23. ramcountry says: Jan 17, 2012 11:34 PM

    Still haven’t heard from anyone who doesn’t think the Rams got better instantly from hiring this guy. They were 7-9 in 2010 and a popular pick for division winners in 2011. They really aren’t far away.

    Dolphin fans, screw off. Your part in this story is over.

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