Though he wisely declined an invitation to parlay his propensity for the salsa into an appearance on Dancing With The Stars, Giants receiver Victor Cruz isn’t inclined to defer indefinitely the generation of income from off-field endeavors.
Cruz reportedly has hired IMG Worldwide to negotiate marketing and endorsement agreements.
“They have a great reputation around the world,” Cruz said of IMG, via Forbes.com. “They have represented some of the most iconic athletes across a myriad of sports, and I am honored to be among them.”
It’s a smart move. Cruz can find a way to cash in on his fame without creating any distractions to his development as a receiver. And his story is compelling. And he seems to be a genuinely nice kid. And it makes me feel really old to refer to him as a kid.
Anyway, one of the biggest breakout stars of the 2011 season could soon be showing up in plenty of places other than a football field. Given that he received a base salary of only $450,000 in 2011 and that he’ll receive a modest raise of $40,000 in 2012, he deserves everything he can get.
Including an even bigger raise from the team that employs him.