Cruz plans to begin cashing in

Getty Images

Though he wisely declined an invitation to parlay his propensity for the salsa into an appearance on Dancing With The Stars, Giants receiver Victor Cruz isn’t inclined to defer indefinitely the generation of income from off-field endeavors.

Cruz reportedly has hired IMG Worldwide to negotiate marketing and endorsement agreements.

“They have a great reputation around the world,” Cruz said of IMG, via Forbes.com.  “They have represented some of the most iconic athletes across a myriad of sports, and I am honored to be among them.”

It’s a smart move.  Cruz can find a way to cash in on his fame without creating any distractions to his development as a receiver.  And his story is compelling.  And he seems to be a genuinely nice kid.  And it makes me feel really old to refer to him as a kid.

Anyway, one of the biggest breakout stars of the 2011 season could soon be showing up in plenty of places other than a football field.  Given that he received a base salary of only $450,000 in 2011 and that he’ll receive a modest raise of $40,000 in 2012, he deserves everything he can get.

Including an even bigger raise from the team that employs him.

45 responses to “Cruz plans to begin cashing in

  1. “Cruz reportedly has hired IMG Worldwide to negotiate marketing and endorsement agreements.”

    Salsa dancing in the next Taco Bell commercial!?

  2. He deserves it, great player…I hope the license plate on his new ride reads “salsed”…when he gets it of course

  3. Please don’t do an insurance company ad where they destroy your trademark TD celebration ala Aaron Discount Double Check Rodgers.

  4. “Including an even bigger raise from the team that employs him.”

    And the Giants will. They’re not going to let this kid see free agency. He’ll have a contract by the end of September at the latest.

  5. Not to be a pessimist but I think he needs to have a solid start to the 2012 season before the Giants give him a big contract extension. Plenty of receivers have had one good year and turned out to be duds. Plus he got injured in 2010 and missed most of the season. He had an amazing year though.

  6. If the Giants and the League were smart, they would use him in advertising on the Spanish-language stations since the League wants to grow the sport outside the US and what team doesn’t want to expand/strengthen its own brand?

    It could be as simple as using his highlights in a series of commercials to sell the upcoming season. Let him go on the Spanish-language talk shows and tell his story and educate the people in the Latin Americas about American football.

    Maybe next year, the Pro Bowl can be in Puerto Rico. Let the players have the sunny beach getaway they want while also expanding the market and being much more convenient for the media to cover.

  7. While other NFL receivers have accomplished the feat, a Wendy’s Everyday Value Meal commercial would be a quick hit:

    (Background jingle: “My-my my 99…“)
    “Hi, I’m Victor Cruz, and I know a little something about 99…”

  8. Seems like a great guy, but are companies really lining up for Victor Cruz endorsements? I think the priority is

    Tebow
    Rodgers
    Manning #1
    Manning #2
    Brees
    Michael Strahan
    Erin Andrews

  9. Before you go imploring the Giants to pay him he needs to keep working and prove he isnt just a one hit wonder. He does seem like a great young man and I hope he continues his success.

  10. cruz needs a new contract.. cruz is a bargain but they have to keep him happy or else he’ll be gone by 2013…. keep the 3 muskeeteer Manningham, Hicks and cruz ..giants have a bright future…

  11. Obviously he’s underpaid for his production but with how stacked that WR core is, I don’t see him getting a new deal anytime soon.

    I mean look how the giants treat productive pass rushers (ask Osi) they just reload in the draft.

    Doing business this way has got NY two superbowls in 5 years. Why change now?

  12. A raise? How about he go out next year and do it again first. He’ll get his payday eventually if he repeats it. From the Giants or from someone else.

  13. He would be a perfect fit for any team in this league. I hope he continues his success. I love watching him play.

  14. Great receiver, no doubt, and I admire his attitude. Your title is incredibly misleading, but I realize you did that to generate page hits, just like a true blogger would do.

  15. Wait, did he say Only $450k? Comparisons huh? How about compare to regular people, you know, the other 350.6 million out of 351 million in america. Dont disrespect us with that, its offensive.

  16. themonster49 says: Feb 7, 2012 3:06 AM

    Wait, did he say Only $450k? Comparisons huh? How about compare to regular people, you know, the other 350.6 million out of 351 million in america. Dont disrespect us with that, its offensive.
    ————————————————

    Give me a break. 99.99% of those 350.6 million Americans would be cashing in as much as possible if put in Cruz’s position.

  17. I hope he keeps working hard. Love it when a hometown guy does well. Keep up the good work, Victor! If only his dad could be here to see all this…

  18. i hope this was the last time we had to see the salsa in the end zone celebration.I hate that dance it looks unmanly around a bunch of hardlegs!!!

  19. This is the same Victor Cruz that was in a NYC nightclub at 2 am in November when a man started shooting, killing one patron and injuring 2 others.

    I think 1 other NYG was with him.

    Maybe ownership should relax a bit before putting up mega bucks and make sure success isn’t going to his salsa head.

  20. Gotta give both Cruz and the giants personnel staff ( one of the best in football) all the credit.

    Cruz is the reason why Mario is gone. I hope they don’t pay him so we can see him blow up like Jackson did this year. Even giants fans have to admit the kid has diva written all over him

  21. “They have a great reputation around the world,” Cruz said of IMG, via Forbes.com. “They have represented some of the most iconic athletes across a myriad of sports, and I am honored to be among them.”

    Looks like IMG is already on the job. There is no way Cruz came up with “myriad” on his own.

  22. themonster49 says: Feb 7, 2012 3:06 AM

    Wait, did he say Only $450k? Comparisons huh? How about compare to regular people, you know, the other 350.6 million out of 351 million in america. Dont disrespect us with that, its offensive.

    ++++++++++++++++++++++++++++++++

    Apple, meet orange.

    How about comparing what he made to Ocho Stinko along with their respective productivity this year.

Leave a Reply