With the Jaguars routinely scrambling to sell all non-premium tickets to EverBank Field (and, yes, the Jaguars have been successful at it for two straight seasons, with some help), the franchise has decided to expand its focus.
Vito Stellino of the Florida Times-Union reports that new team president Mark Lamping wants to regionalize the fan base.
“It’s a process that takes time, but you need to start building,” senior V.P. of sales and marketing Macky Weaver told Stellino. “We may look back and say this is when the Jaguars started becoming a regional franchise.”
It’s a good idea. Far better than, say, trying to claim that only season-ticket holders count as fans of the team.
Still, the one thing that will solve the problem for good is developing a team that is competitive on a year-in, year-out basis. Solid seasons are too few and far between for the Jaguars. Contending for the postseason every year and getting there more regularly will build and maintain a strong local, regional, and (eventually) national fan base.