When CAA absorbed agent Jimmy Sexton last year, the superagency brought under its tent one of the biggest potential marketing powerhouses in all of sports: Tim Tebow.
Given that CAA attracts plenty of sports clients via its long history of doing non-sports deals for its actors and other artists, most assumed Tebow would want CAA to handle his off-field interests.
Instead, he has hired William Morris Endeavor, according to HollywoodReport.com (via SportsBusiness Daily). Per the report, WME will handle “endorsements, books, personal appearances, and any television or movie roles that come his way.”
Or, as the case may be, that WME will actively pursue.
Tebow, whose off-field activities previously were managed, we’re told, by his brother and a college friend, has been trying to avoid creating the impression that he’s anything other than “one of the guys,” turning down late-night talk shows and an invitation to host Saturday Night Live. It appears, however, that the opportunities will continue to be sought and/or pursued.