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High honor for our NBC boss

On July 1, 2009, PFT launched a partnership with NBC that has been wildly successful for both parties.  The architect of the transaction was Rick Cordella, who after five years with Rotoworld recently had become GM of

Fueled by a mutual affinity for football and Seinfeld, Rick and I quickly developed a level of friendship and trust that not only makes it painless to work through any issues that arise but also makes any issues few and very far between.

Now the VP and General Manager, Digital Media, NBC Sports & Olympics, the former member of the Providence basketball team has achieved much at the young age of 35.  And tonight Rick will be recognized by SportsBusiness Journal as one of the 2012 “Forty Under 40.”

Rick and the rest of the class (including 30-year-old 49ers owner Jed York) will be honored tonight at the Ritz-Carlton, Laguna Niguel in Dana Point, California.

Congratulations, to Rick, his wife, Jennifer, and their three girls.  We’re proud of what you’ve done, and I’ll always be honored to be your latex salesman.

(Feel free to drop a note to Rick in the comments.  If it wasn’t for him many of you may have never discovered PFT.)

Permalink 18 Comments Feed for comments Latest Stories in: Rumor Mill
18 Responses to “High honor for our NBC boss”
  1. seaner44 says: Mar 22, 2012 11:14 PM

    (Feel free to drop a note to Rick in the comments. If it wasn’t for him many of you may have never discovered PFT.)
    What a better world it would be if we didnt discover it.

  2. derekjetersmansion says: Mar 22, 2012 11:15 PM

    Wait, Jed York is 30?

  3. pgui88 says: Mar 22, 2012 11:19 PM

    Brown nose.

  4. broadwaytucc says: Mar 22, 2012 11:19 PM

    Congrats. By the way the more Seinfeld on pft the better.

  5. dd2189 says: Mar 22, 2012 11:22 PM

    If u don’t like it, get off it. Not that hard.

  6. bleedburgandyandgold says: Mar 22, 2012 11:23 PM

    Congrats I love PFT! Some things get a lil over done but not a lot of complaints from me

  7. babyhorsemorgan says: Mar 22, 2012 11:31 PM

    Everyone raise an index finger salute to the Digital Media guy.

  8. aaroncurryisbust says: Mar 22, 2012 11:52 PM

    Seinfeld isn’t funny at all and one of the most overrated shows ever. Frasier was vastly superior.

  9. brkyle89 says: Mar 23, 2012 12:09 AM

    Well said from a prior admitted hater of 40 under 40s.

  10. footballhistorian says: Mar 23, 2012 12:12 AM

    Mike – NBC got the better end of this deal. I’ve been following you religiously for almost 10 years and been the Richmond Advertising Department for PFT the whole time. Gotten many converts…it’s all in a good product.

  11. jagerbmb says: Mar 23, 2012 12:24 AM


    If I recall correctly though, PFT’s hamsters kept being overloaded and NBC stepped in (with many more hamsters) to keep the site rolling. Great match-up.

  12. Sinan says: Mar 23, 2012 1:40 AM

    congratulations ….best site for sports rumors and facts

  13. krakyahead says: Mar 23, 2012 4:29 AM

    Congrats Rick !

  14. barneyrumble says: Mar 23, 2012 6:22 AM

    Congrats to you Rick on your achievements and to PFT on the growth.

  15. DonRSD says: Mar 23, 2012 7:47 AM

    i remember when you ‘used nbc servers’ as pft servers were overloaded. within a week a partnership was born.

    good job keeping the site running smooth.
    love visiting the site numerious times a day from work & home.

    GO BIG BLUE!!!

  16. mswravens says: Mar 23, 2012 8:03 AM

    I’ve been with PFT since per-NBC…but very happy the relationship has improved PFT & it’s longevity (undoubtedly) …so congrats!!! I wish I had been that accomplished at age 35!!!

  17. nflofficeadmin says: Mar 23, 2012 8:03 AM

    Guys – We come here to escape our own corporate bosses… we don’t want to read about yours. I wish him the best, but really nobody cares. I’m sure his corporate bosses will appreciate more focus on page views and profits and reading about Ricky doesn’t drive either. With that, Good job Rick – now let’s all get back to our cubicles.

  18. nflofficeadmin says: Mar 23, 2012 8:40 AM

    What did Jed York do again? Oh yeah, he was born into that family and was captain of his high school baseball team. Well done, Jed!

    Recognizing Jed York is comical.

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