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NFL considers gambling on casino ads

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Now that Brett Favre’s brother is the Director of Gaming at a West Virginia casino (what could go wrong?), Jeff Favre’s casino may soon be able to purchase signs at nearby Heinz Field.  (Hopefully, Brett won’t select the photos to be used in the ads.)

NFL owners still meeting in Florida may consider a relaxation of the league’s anti-gambling rules to permit advertisements for casinos in stadiums.  Dan Kaplan of SportsBusiness Journal reported earlier this week that a vote could indeed be taken.

As Kaplan explains it, certain restrictions would apply.  For example, and most importantly, the casino must not have a sports book.

The process is driven by the perception that some teams have been selling ad space to Native American tribes who own nearby casinos.  So an advertisement for the tribe is, in a roundabout way, an advertisement for the casino.

Per Kaplan, the Sycuan Tribe sponsors the San Diego Chargers, Oneida Nation sponsors the Green Bay Packers, and the Gila River Indian Community sponsors the Arizona Cardinals.  Previously, the Miccosukee Tribe sponsored the Miami Dolphins.  (Coincidentally, the term “Miccosukee” translates in English to “Miami Dolphins.”)

Giants co-owner John Mara tells the New York Post that his team is “willing to consider” the proposal.

“It’s an interesting situation, because that’s a great segment in which to develop relationships anyway,” Jets owner Woody Johnson told the Post.  “But it’s also a delicate situation because you’d want to be sensitive to the league’s existing policy on gambling.”

The league’s existing policy on gambling goes something like this:  “We know a lot of people gamble and that they specifically gamble on football and that much of our ratings and revenue come from folks who follow football because they gamble on football but we’re just going to pretend that none of that happens, and for good measure we’re going to act all indignant about any type of gambling, except for those scratch-and-lose tickets because we’ve finally figured out you can make a ton of money off those things.”

The NFL is now realizing that there’s plenty of money to be made by allowing casino to buy ads in NFL stadiums.  And since every business is driven by a relentless desire to constantly find a way to grow the pie, don’t be surprised if this proposal doesn’t crap out.

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9 Responses to “NFL considers gambling on casino ads”
  1. whoaleckna says: Mar 28, 2012 8:31 AM

    If people want to risk their money, they should be able to. Freedom.

  2. toegoat says: Mar 28, 2012 8:47 AM

    Pittsburgh has a casino a stone throw away from Heinz field, u really think some advertisements in pgh will make ppl want to drive to west Virginia to gamble when all they have to do is cross a parking lot? I know its just an example but just saying.

  3. bangitfootball says: Mar 28, 2012 9:00 AM

    For a league that turns a blind eye to HGH abuse gambling is actually a step up on the sleaze scale.

  4. rdevous says: Mar 28, 2012 9:45 AM

    This has nothing to do with Kraft and the fact Massachusetts is getting two new casinos, just saying…..

  5. bobbyhoying says: Mar 28, 2012 10:16 AM

    Will the refs have to disclose their bets prior to kickoff?

  6. finfanforlife says: Mar 28, 2012 10:18 AM

    The Miccosukee name is derived from “chief” and “wild boar clan.” If you were reaching with a joke, I dont think it came across correctly. If you weren’t you may want to revise that.

  7. AlohaMrHand says: Mar 28, 2012 10:20 AM

    The NFL has been anti Las Vegas for as long as I can remember.This is a surprise

  8. rcali says: Mar 28, 2012 10:59 AM

    What? The Rams are moving to Vegas?

  9. briang123 says: Mar 28, 2012 12:25 PM

    The NFL’s public stance towards gambling is a joke. Everyone knows the NFL would lose half its popularity if there were no gambling on the games. I love the NFL either way, but I what I really love is sitting in the Las Vegas Hilton theater with a couple hundred people sweating the grand or so in bets I have going. That’s living to me.

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