Skip to content

Reebok loses another round in battle with Nike over Tebow gear

032812tebow_dngnk AP

Last week Nike was granted a temporary restraining order barring Reebok from selling apparel with Tim Tebow’s name on it. Today Reebok went before a judge and asked for that restraining order to be lifted, but the judge sided with Nike.

When Tebow was traded from the Broncos to the Jets, Reebok quickly went into action on printing Jets jerseys and T-shirts with Tebow’s name on them. Reebok says it sold about 6,000 jerseys and 25,000 T-shirts before the judge ordered a halt to the sales.

It’s not clear why Reebok thought it had the right to sell shirts with Tebow’s name on them. Reebok’s group licensing agreement with the NFL Players’ Association has expired, Nike is now the exclusive maker of NFL jerseys, and Tebow has a personal licensing deal with Nike as well. Nike’s original complaint against Tebow last week said that an “authorized representative of Tebow” sent a letter to Reebok informing the company that it had no right to use Tebow’s name on any Reebok products and that Reebok did not respond.

But the judge has made it clear that Reebok can’t sell Tebow apparel. Any remaining Reebok gear with Tebow’s name on it will never see the inside of a sporting goods store.

Permalink 39 Comments Feed for comments Latest Stories in: New York Jets, Rumor Mill, Top Stories
39 Responses to “Reebok loses another round in battle with Nike over Tebow gear”
  1. jenniferxxx says: Apr 4, 2012 4:57 PM

    They should claim that they were ordered by God in a dream to sell Tebow jerseys. Or maybe they can use that burning bush trick again. Be Creative.

  2. skinsrock says: Apr 4, 2012 5:01 PM

    Gotta love corporate greed… How you trying to sell NFL apparel when your contract ended 4 days ago?

  3. whatnojets says: Apr 4, 2012 5:02 PM

    That’s the wrag business….hot one day, ice cold the next!

  4. babyhorsemorgan says: Apr 4, 2012 5:03 PM

    That’s not a “swoosh” logo, it’s a “slash” logo!

  5. babyhorsemorgan says: Apr 4, 2012 5:07 PM

    Company will be renamed “Rebroke”.

  6. whatnojets says: Apr 4, 2012 5:07 PM

    According to the Islamic calender, Reebok still has 578 years before their contact expires in 2012!

  7. jcspiggle says: Apr 4, 2012 5:16 PM

    There are going to be thousands of Tebow fans in Ghana.

  8. goldrush36 says: Apr 4, 2012 5:18 PM

    So remove the name plate and sell them to Ross/Marshalls or better yet seek permission to donate them to charities

  9. bjtmeyer says: Apr 4, 2012 5:18 PM

    You can bet those 6,000 Reebok Tebow jerseys sold will be worth something in the future.

  10. petedutcher says: Apr 4, 2012 5:21 PM

    So they will take a loss?

    Does this mean they can give them away? They can’t sell…but give?

  11. cliffordc05 says: Apr 4, 2012 5:23 PM

    What was Reebok’s claim in court? They must have made some sort of argument.

  12. jessefootball says: Apr 4, 2012 5:23 PM

    But if some guy with a blog uses a photo of the Reebok logo, they’ll sue him for trademark infringement.

    Reebok has no business complaining about this.

  13. tramonisland says: Apr 4, 2012 5:24 PM

    jcspiggle says:
    Apr 4, 2012 5:16 PM
    There are going to be thousands of Tebow fans in Ghana.
    ——————————————————–
    damn, now i feel even worse for them.

  14. doe22us says: Apr 4, 2012 5:25 PM

    jcspiggle says:
    Apr 4, 2012 5:16 PM
    There are going to be thousands of Tebow fans in Ghana.

    Trust me on this one bra, people in Ghana dont need Tebow shirts thanks.

  15. dmartin17 says: Apr 4, 2012 5:30 PM

    First off, who the heck is buying these things?

    2nd off, did reebok make these shirts before 4/1? If so, I think they still have the right to sell them.

    I thought there was an agreement that they could sell the rest of their inventory.

  16. babyhorsemorgan says: Apr 4, 2012 5:31 PM

    Oh no, all those kids in Indonesia put in 16 hours a day, 7 days a week, for nothing.

  17. truthhurtstoo says: Apr 4, 2012 5:48 PM

    ugly uniforms… ugly team and what’s up with a name like “Woody Johnson?”

    No wonder they can’t win anything in 4 decades!

  18. bucckevin says: Apr 4, 2012 5:57 PM

    Reebok’s claim is that Tebow was traded a few hours before their contract with the NFL expired so they thought they would print however many tshirts and jerseys they could until the contract expired and sell them.

  19. vietnambob2473 says: Apr 4, 2012 6:13 PM

    and yet the NFL is getting away with selling Reebok gear on their website…for full price of course.

  20. olcap says: Apr 4, 2012 6:14 PM

    Ah, the addition of the sports apparel giants to the NFL added so much class, didn’t it?

    Who would have ever thought that vultures such as these would stoop so low as to make the NFL look like clowns for hiring either of them in the first place? Of course, we all know why they did it; league integrity takes a backseat to the green, baby!

  21. btowngetsdown says: Apr 4, 2012 6:24 PM

    cliffordc05 says:

    What was Reebok’s claim in court? They must have made some sort of argument.

    ______________________________
    I wondered the same thing, so I looked up Reebok’s opposition to Nike’s motion for a restraining order. Reebok essentially argues:

    (1) Reebok had the right to sell these jersey’s under the “sell-off” provision of the Licensing Agreement (Note: that argument is clearly disingenous, because the “sell-off” provision allows Reebok to sell existing inventory, not create new inventory and sell it. Reebok even clumsily calls this “leftover inventory.” Yeah, right, leftover in the sense that they just manufactured it.)

    (2) Keith Gordon of the NFL Players Inc. told Reebok it was ok (Note: does not matter what Gordon says because it was not his right to give away and Gordon denies he said it was ok anyway).

    Hope Reebok gets absolutely slammed for these shenanigans. Serves them right for selling jerseys for $300 that can be manufactured for $15.

  22. thebigkahuna23 says: Apr 4, 2012 7:09 PM

    @jcspiggle that was the funniest comment I have ever read on this site.

  23. nfl1818 says: Apr 4, 2012 7:42 PM

    So hundred profit per jersey is 600000 and 15 per tshirt is another 375000. So for a cool mill in profit on what they sold they eat the rest and pay millions in legal fees. Good call by Reebok

  24. sean6886 says: Apr 4, 2012 7:51 PM

    I’ve heard in the past that the pre-made Super Bowl Champion shirts the loser team produces, but never gets to wear end up being donated to third world countries. Not sure if it’s true or not but that’s where we may see these jerseys end up.

  25. eyeh8goodell says: Apr 4, 2012 7:59 PM

    Gotta love corporate greed… How you trying to sell NFL apparel when your contract ended 4 days ago?

    ——————-

    Yeah because Nike isn’t greedy. They just sling shoes in your local foot locker for $200 that cost them about 6 bucks to make (including the cost of payment to the children who made them).

  26. canehouse says: Apr 4, 2012 8:10 PM

    Reebok should just keep them in the country where the jerseys were handcrafted by 7 year old children… The Thailand ! They worship him over there too!

  27. eyeh8goodell says: Apr 4, 2012 8:12 PM

    Hope Reebok gets absolutely slammed for these shenanigans. Serves them right for selling jerseys for $300 that can be manufactured for $15.

    ————————

    Those $300 jerseys are the authentics. What most NFL fans buy are the replicas. And you actually think Nike will charge any less? Go to your local Foot Locker and have a gander at the price tags on Nike gear. They cut you or I no breaks in the marketplace. Nor will they in the future.

  28. andyreiddoublecheeseburger says: Apr 4, 2012 8:22 PM

    Now that’s Reebok is out of the NFL uni business, they need to go away (and take Timmie with them).

  29. pftstory says: Apr 4, 2012 8:36 PM

    Yes these greedy companies should sell their stuff for less then what the market is willing to pay.
    Like every one of us would not leave our current job if another company offered us the same job at better pay. Nope wouldn’t do that because to take what someone is willing to pay you would be greedy.

    They sell these things for $300 because for some odd reason people buy them.

    And you really think the cost to make the item is the only cost involved in getting it sold?

    If Reebok’s contract had not expired before the trade, and the contract allowed for them to sell existing inventory, and the contract did not state existing inventory as of a certain date prior to the contract expiration, they have a point.
    If it is wrong to create existing inventory 4 hours before it expires, is it wrong to create it 24 hours before? 2 days before? 5 days before? 1 week? A month? 1 month, 1 week, 3 days, 12 hours and 15 minutes before the contract expires?
    Exactly when was Reebok supposed to stop making jersey’s?

    I wonder how many of you calling these two companies greedy actually own them in your 401K or mutual funds?

  30. broncosfan29 says: Apr 4, 2012 8:47 PM

    what i don’t understand is how nike can sell a Tebow Broncos t-shirt. seeing how nike wasn’t the “official” supplier of nfl merchandise until after Tebow was traded. Reebok should sue nike. LOL.

    http://www.footballfanatics.com/NFL_Denver_Broncos_T-Shirts/Nike_Tim_Tebow_Denver_Broncos__Number_15_Name_And_Number_T-Shirt_-_Navy_Blue

  31. wolfiewolfgang says: Apr 4, 2012 9:02 PM

    Praise Jesus and baby Jesus that he isn’t a Bronco and the circus is no longer in town. Amen

  32. radrntn says: Apr 4, 2012 9:11 PM

    go to china, and they will make any jersey with any logo, and won’t care about any trademark….and then somehow they all end up in your local wal-mart.

  33. gator2006 says: Apr 4, 2012 11:19 PM

    “Apr 4, 2012 5:01 PM
    Gotta love corporate greed”

    Well that’s the point of corporations. If you were a stockholder of Reebok, wouldn’t you want them to try to make more money?

  34. gator2006 says: Apr 4, 2012 11:21 PM

    Well scratch that, apparently I meant Adidas stockholder, since Adidas owns Reebok.

  35. istateyourname says: Apr 5, 2012 12:44 AM

    Of course, we all know why they did it; league integrity takes a backseat to the green, baby!
    Hope Reebok gets absolutely slammed for these shenanigans.
    Now that’s Reebok is out of the NFL uni business, they need to go away (and take Timmie with them).

    WTF are people talking about? You’re mad because Reebok is going to make money and Nike isn’t? Nike wasn’t going to make a Tebow jersey?

  36. xx4zu1 says: Apr 5, 2012 1:52 AM

    It will all be on ebay by the end of the week.

  37. xx4zu1 says: Apr 5, 2012 1:53 AM

    Scratch the last comment it’s on Ebay now.

  38. raiderspride says: Apr 5, 2012 2:13 AM

    This is sick.

    Are you telling me 12 year old children in a third world country were working away sewing at $1.27 cents per hour, 15 hours a day for nothing?

    I am sure they are devastated that their work will not be appreciated and worn with pride.

  39. jetfanfolife says: Apr 5, 2012 5:13 AM

    doe22us says:

    Trust me on this one bra, people in Ghana dont need Tebow shirts thanks.

    ————————————–

    First time posting on the internet? Bra!

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!