Robert Griffin III will likely be a great quarterback. He also may be a great businessman.
Griffin joined Twitter six days ago, already amassing 89,000-plus followers. And those followers soon will hear directly from Griffin regarding the virtues of Castrol motor oil.
Darren Rovell of CNBC reports that Griffin will promote Castrol via his Twitter page.
The effort also will include Griffin’s image in banner ads, along with a game in which users will attempt to make Griffin run really fast.
It’s a creative approach, but it definitely has risks. If too many ads show up in Griffin’s Twitter timeline, his fans may run really fast for the “unfollow” button.