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Lewand looks for “many” Super Bowl championships from Lions

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Most franchises hope to legitimize their efforts in a given era by winning a Super Bowl.  The long-suffering Lions under CEO Tom Lewand aspire to do more than that.

“Our focus is on getting better,” Lewand told WXYZ-TV.  “Last year wasn’t good enough for us.  Our goal is not to be a wild card participant.  Our goal are a lot higher than that.  People say to us all the time, ‘What a great year, what a great year.’

“It was a step in the right direction, but we’ve got a lot of work ahead of us and our goals are out there to be achieved and that goal ultimately is Super Bowl championships, not just one, but many.”

We like the ambition.  And given the struggles the franchise has endured, the fans surely do, too.

The challenge is to avoid creating unreasonable expectations from said fans.  But the bar has been so low for so long that it’s unlikely anyone will be revolting if the team does nothing more than maintain its hopes for a playoff berth into December on a regular basis.

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69 Responses to “Lewand looks for “many” Super Bowl championships from Lions”
  1. lightofkolob says: Apr 10, 2012 11:18 PM

    Last year wasn;t good enough? How unappreciative! Focus on keeping a consistant quality team instead of worrying about a Superbowl right away. The Lions have been the worst team in the past 10 years….be thankful you’re heading in the right direction. One step at a time.

  2. drewsg says: Apr 10, 2012 11:19 PM

    I didn’t know Lebron James was the CEO of the Lions franchise.

  3. lightofkolob says: Apr 10, 2012 11:19 PM

    Lions still need to hope the Vikings don’t get their act together, and that the Bears don’t improve

  4. staffordsyear says: Apr 10, 2012 11:20 PM

    Thats what im talkin bout! The core is there,just have to add a few more pieces.

  5. 7pints says: Apr 10, 2012 11:22 PM

    I would look again.

  6. dipanman says: Apr 10, 2012 11:23 PM

    The Lions remind me of the 2005 Bengals, back when Palmer was a top 5 quaterback throwing to a top wide out in Chad Johnson and top slot reciever in Houshmanzadeh. As a Bengals fan, I just hope for the Lions sake that they don’t have the same fate as the Bengals did.

  7. zaggs says: Apr 10, 2012 11:25 PM

    Well I look for many gold dubloons in my toilet after I take a dump. I expect Lewand will have as much success as I have had.

  8. buffalion says: Apr 10, 2012 11:30 PM

    Baby steps….

    1) Make the playoffs… check!
    2) Win a playoff game…
    3) Win another playoff game…
    4) Win a Super Bowl…
    5) Win another Super Bowl…
    6) Win another Super Bowl…

    … looks like we still have some things to do before “many” championships…

  9. athoula707 says: Apr 10, 2012 11:31 PM

    Yeah whatever

  10. randallflagg52 says: Apr 10, 2012 11:31 PM

    People say to us all the time, ‘What a great year, what a great year.’

    Please, please, please point out to me when someone has ever said that to you.

  11. vikescry1 says: Apr 10, 2012 11:31 PM

    The Lions are a good football team, but maybe you should focus on winning one Superbowl before you talk about “many.” I mean really, the Packers , Saints, and Niners and oh yeah the recent Superbowl champs the N.Y. Giants to get through first. I’m not saying it’s not a good attitude to have, but slow down get your team and Coach to grow up and win one, then talk about more.

  12. therealhook says: Apr 10, 2012 11:31 PM

    Gotta admit I love where this franchise is headed…. Polarizing players with sick talent, it’s a team I’m learning to cheer for.

  13. coltsluckdynasty says: Apr 10, 2012 11:32 PM

    Go lions, you guys deserve it…. Glad to see good things coming to that franchise. Keep up the great work.!.! I hope to see the lions win one soon…. Great attitude to have…

  14. liontomyself says: Apr 10, 2012 11:33 PM

    Did you have to use “the bar”??????…….and I do not mean that in reference to Lewand…..although the interview may have taken place there…….I mean ANY reference to Marty……

  15. clarkisgod says: Apr 10, 2012 11:34 PM

    Every CEO on every single team had better be saying these same words when asked, or they should be fired!

  16. patsaintsbroncoscheat says: Apr 10, 2012 11:35 PM

    Game Over for the Lions as long as the Packers have Rodgers. Hell the backup QB for the Packers beat the Lions last year.

  17. pturner81 says: Apr 10, 2012 11:35 PM

    Also CJ is gonna break mosses single season touchdown reception record in the next three seasons. The lions from the 50s are back.

  18. pbolyard says: Apr 10, 2012 11:36 PM

    Well let’s just start with one Tom. I like the optimism but its still one step at a time.

  19. matt2calvin says: Apr 10, 2012 11:37 PM

    Now that the Lions have their franchise QB, there is no reason they can’t compete at the highest level. They have the offense, even without significant contributions from the RB position. With some additional experience on Defense (and a few quality players in the secondary from the draft) the Defense could be very competitive. With the pass happy NFL, this can certainly be a consistent playoff team. Once in the playoffs, anything can happen…

  20. pacificnw7722 says: Apr 10, 2012 11:48 PM

    First of all they need to get a GOOD “slow down the game” when you are ahead running game.

    They NEED another top flight WR to take the heat off of Calvin Johnson.

    Strengthen the secondary BIG TIME.

  21. Soulman45 says: Apr 10, 2012 11:49 PM

    THE GREAT DETROIT LIONS is a long way from the Super Bowl they have to wait for the playoff after they get though than the SB.
    The Score of the Super Bowl
    49’ers……..24
    LIONS……27

  22. frank433 says: Apr 10, 2012 11:53 PM

    I’m with Clark. Why is anyone ever suprised when something like this comes out? Each team should have their goal to win the super bowl each year. If it isn’t, get a new job.

  23. imjinbrdgr says: Apr 10, 2012 11:53 PM

    Obviously the Lions made a big step last year. The problem is they are going about it the wrong way. They pay no heed to character, see the 3 marijuana busts this off season. There best defender Suh is a loose canon who won’t make it through the whole year without an incident of some sort. Schwartz is is somewhat off his rocker as evidenced by his chasing Harbaugh down the field like a little poodle chasing the paper boy. They have talent and will be a good team but they will NEVER win a Super bowl.

  24. franktherat96 says: Apr 10, 2012 11:53 PM

    LOL…that’s funny right there!

  25. chawk12thman says: Apr 10, 2012 11:55 PM

    Breaking news: Every CEO now admit that like Detroit, they too are looking for many SuperBowls.

  26. noeffinway says: Apr 10, 2012 11:58 PM

    clarkisgod says: Apr 10, 2012 11:34 PM

    Every CEO on every single team had better be saying these same words when asked, or they should be fired!
    ————–
    DING DING DING! And there we have it! Instead of all the bashing from all angles this person gets it. Now everybody else just shut the h3ll up!

  27. 1985bears says: Apr 11, 2012 12:00 AM

    In a related story, Tom Lewand got really, REALLY high today…

  28. christopher525 says: Apr 11, 2012 12:14 AM

    I like this, actually. He’s not being an ass like Rex and making a “guarantee,” he’s saying the goal isn’t to MAKE the playoffs, the goal is to win titles. If Jerry Richardson said this, as a Panthers fan, I would be 100% in support. Would you rather your higher ups come out wirh “our goal is to MAYBE maintain middle of the pack status?” No, of course not, that would make you a Chargers fan.

  29. conewalker says: Apr 11, 2012 12:20 AM

    Realistic ambitions.

  30. funktron2x says: Apr 11, 2012 12:23 AM

    You tell ‘em, Tom. Ain’t a president of a company in this country who would survive long being satisfied with a step above ordinary.

  31. cannonballdookie says: Apr 11, 2012 12:24 AM

    dipanman says: Apr 10, 2012 11:23 PM

    The Lions remind me of the 2005 Bengals, back when Palmer was a top 5 quaterback throwing to a top wide out in Chad Johnson and top slot reciever in Houshmanzadeh. As a Bengals fan, I just hope for the Lions sake that they don’t have the same fate as the Bengals did.
    ———————————

    Agreed. It’s a shame because one injury derailed Palmer and the Bengals, they were set up to dominate the AFC for years. He was never the same QB since, and the rest of the O fell off while the D became dominant a little too late.

    I love teams like the Lions and the Bengals of the past even though I am a Steelers fan, they are just so fun to watch and I always like to see great young QB’s get their due.

  32. RavenzGunnerz says: Apr 11, 2012 12:35 AM

    “The playoffs? Who’s talking about the playoffs?”

    That is how the Ravens won the super bowl.

  33. dobberdubinsky says: Apr 11, 2012 12:42 AM

    LOL! If the headline were to be realistic it should read, ” Buono looks for “many” Grey Cup championships from Lions. Lions and Superbowl should never be mentioned in the same sentence.

  34. khmer379 says: Apr 11, 2012 12:45 AM

    That what every NFL team expectation isnt it well good luck with that Detroit youll have to get thru green bay Chicago n of course my vikes first win a couple of division tilte first then u kan talk SB win just saying

  35. lionsplayoffs says: Apr 11, 2012 1:01 AM

    How about we start with some defense? I’m looking at you when I say that, Suh.

  36. Mike Klingensmith says: Apr 11, 2012 1:08 AM

    Soulman45 says: Apr 10, 2012 11:49 PM

    THE GREAT DETROIT LIONS is a long way from the Super Bowl they have to wait for the playoff after they get though than the SB. The Score of the Super Bowl 49′ers……..24 LIONS……27

    ————-

    Considering they’re both NFC teams that might be a little tough…

  37. klunge says: Apr 11, 2012 1:09 AM

    patsaintsbroncoscheat says:
    Apr 10, 2012 11:35 PM
    Game Over for the Lions as long as the Packers have Rodgers. Hell the backup QB for the Packers beat the Lions last year.
    ————————————————–
    Yup, so what’s your point? The year before that, the Packers got beat by one Drew Stanton (Lions’ 3rd string) in a game in which Rodgers and Flynn combined for 0 scores. It’s all just history now. You talk as though Rodgers hasn’t been nor can be beaten.

  38. liontomyself says: Apr 11, 2012 1:10 AM

    frank433 says:Apr 10, 2012 11:53 PM

    I’m with Clark. Why is anyone ever suprised when something like this comes out?

    ____________

    These are the same people who comment about “guarantees” when Suh simply states that the Lions SHOULD STRIVE to be 16-0 before the season started………..

  39. timegambit says: Apr 11, 2012 1:14 AM

    Don’t look too hard, you’ll get eye strain.

  40. bobhk says: Apr 11, 2012 1:30 AM

    pturner81 says:
    Apr 10, 2012 11:35 PM
    Also CJ is gonna break mosses single season touchdown reception record in the next three seasons. The lions from the 50s are back.
    ——–
    Johnson is awesome and Moss played great during the record setting season.
    However, Rice set the single season record for TDs in 12 games before the stats inflation era of today.
    He’s still the gold standard.

  41. lilmiddle78 says: Apr 11, 2012 1:36 AM

    Yeah, this is the type of outlook that a GM or CEO needs to have in order to see similar results! The biggest problem is the trickle down, can you honestly say that no one in the Lions locker room would giggle or snicker if you stood in front of the team & told them that their goal should be 3+ super bowl rings!?!? At least half would have the initial thought “man, that would be awesome”!!

    Despite last years final standings, the Lions are still the 3rd best team in their division and there playoff birth came with major help from the Bears collapse & incompetent backup QB play!! Man for man in the NFC North, Detroit only has 2 players who’re the best in division at their position!! Megatron & Suh!!! Look at the packers & Bears and figure how many they have in comparison.. All that said, I love that the Lions of today have the backbone that was lacking for soo many years in Detroit (football)! NFC North will be fun to watch for quite a few years to come!!

  42. seanx40 says: Apr 11, 2012 1:37 AM

    As clarkisgod said, this is exactly what every team, every employee, and every player should be saying everyday. That anything less than winning the Superbowl is failure. It is exactly the attitude I want to see.

  43. mrmarcus55 says: Apr 11, 2012 1:42 AM

    I like what the one guy put Niners vs Lions in superbowl…seems legit.

  44. grogantomorganforthe says: Apr 11, 2012 4:37 AM

    Soulman45

    “THE GREAT DETROIT LIONS is a long way from the Super Bowl they have to wait for the playoff after they get though than the SB.
    The Score of the Super Bowl
    49′ers……..24
    LIONS……27″
    -—————————————-
    ^ That has to be some of the most incoherent psycho babble I’ve read here in a while. And I hate to break the news to you, but this “Superbowl” can’t logistically happen.

  45. cooklynn17 says: Apr 11, 2012 6:08 AM

    How about starting out with just one first.

    BTW….the Lions are only one of four teams to never play in the SB, and the only NFC team. Houston, Jacksonville and if course Cleveland are the others.

    Not to mention the NFC is a tougher conference than the AFC this year.

  46. dewalt2990 says: Apr 11, 2012 6:18 AM

    When your 23 year old #1 overall QB throws for over 40 tds and 5k yards. You better win at least one Superbowl…with Calvin Johnson and the DL, it better be two or three.

  47. gridassassin says: Apr 11, 2012 6:47 AM

    He might want to string together consecutive playoff victories first, or win the division at least and get a bye.

  48. tci6743 says: Apr 11, 2012 7:09 AM

    Lions? Superbowl?? HaHaHaHaHa!!!!!!

    Funniest thing I’ve heard in a week. Thank you.

    Oh, and Soulman45, Lions vs. 49ers in Superbowl? Really??? Keep living the dream , my man.

  49. voodoo4409 says: Apr 11, 2012 7:38 AM

    Late April Fools joke? Lmao…lions SB…ha ha ha…

  50. lionsfanatic84 says: Apr 11, 2012 7:38 AM

    Soulman45
    Lions and 9ers will never play against each other in the super bowl….they are both in the nfc, I like the outcome of the lions winning tho

  51. bischof21 says: Apr 11, 2012 7:45 AM

    The Lions don’t “NEED” another top WR to take pressure off Calvin. They have plenty of receiving weapons. What they need is a RB who can step in and remain healthy for an entire season. Even moreso than that though they need help in the secondary badly. That is the true “NEED.” Fams who watched this team last year and think they need more receiving weapons are nuts. Calvin Nate Titus Brandon and Tony are plenty. They don’t need a top WR they need a 4th and 5th WR who can not only step in on passing downs but can also play special teams.

  52. sarkodrama says: Apr 11, 2012 7:57 AM

    If he is saying otherwise he should be working at Wal Mart for minimum wage or selling Yugos. If he keeps thi attitude and it permeates the organization and they keep dragging well an get Avril back and healthy they’ll be the team to beat. Look what happened to Ford autos. It doesn’t happen overnight. I used to love the Lions cuz they were so pathetic. Now I love em cuz they are showing you can improve.

  53. Gravy says: Apr 11, 2012 8:11 AM

    The Lions are already the Champion Crybaby Team.

  54. rex1979 says: Apr 11, 2012 8:15 AM

    I’d recommend trying to win 2 playoff games in a row first

  55. mrninetysixchamps says: Apr 11, 2012 8:36 AM

    If your secondary gets torched by Matt Flynn, then I might shed those expectations.

  56. thetooloftools says: Apr 11, 2012 9:05 AM

    Keep livin’ the dream !

  57. dburgoyne says: Apr 11, 2012 9:38 AM

    Two words for you…..Bobby Layne.

  58. lrt79 says: Apr 11, 2012 9:47 AM

    Lions? Win one Super Bowl, let alone multiple???

    hahahahahahahahahahaha

    Oh wait, he was serious?

    HHAHAHAHAHAHAHAHAHAHAHAHA AHAHAHA AHAHA HA HA AH AHAHAH AH AHA HAHAHA AHAH AHA

  59. gjdodger2 says: Apr 11, 2012 10:21 AM

    For any Lions fan who goes back more than a decade, no, last year wasn’t good enough. The Lions made the playoffs five times in the 90s, had a strong supporting cast and a running back who’s still the model for NFL excellence. In other words, we’ve been here before and been disappointed. I’ll settle for one, but I agree with Lewand. There’s no reason they shouldn’t dramatically raise expectations.

  60. rmc1995 says: Apr 11, 2012 10:57 AM

    Why would any team want to avoid creating the so called unreasonable expectations from fans to win multiple Super Bowls? These kinds of expectations sell season tickets and gear. I’m sure Bengal, Chargers and Jacksonville fans don’t have these kinds of expectations, which is why they may never take the next step. I can’t imagine any business trying to curb expectations of its product. The Ipod wasn’t the only mp3 player on the market, but Apple marketed it as the best and it was the expectations of the customer that moved them into constant upgrades and blind customer loyalty.

  61. khmer379 says: Apr 11, 2012 11:18 AM

    Focus on winning a division title first this aint Madden kuz you have CJ dont make u unstoppable I guess when you haven’t make the playoff in a decade or so you get a little delusional

  62. atthemurph says: Apr 11, 2012 11:28 AM

    Lewand must be smoking the same dope as Leshoure and Fairley.

  63. mjkelly77 says: Apr 11, 2012 11:51 AM

    khmer379 says:Apr 11, 2012 11:18 AM

    Focus on winning a division title first this aint Madden kuz you have CJ dont make u unstoppable I guess when you haven’t make the playoff in a decade or so you get a little delusional
    _____________

    So you gave yourself a “thumbs up”? You must be afraid that no one else can read and comprehend your gibberish. You’re either a 12-year old texter or a product of the Chicago Public School system.

  64. bearsbuiltnfl says: Apr 11, 2012 12:00 PM

    The Lions won’t win the division in the next decade, much less a SB. What, you get a QB who isn’t Rodney Pete and arguably the best receiver in the league and you’re SB contenders? No, not flipping likely. Get a running game, get some discipline so your best D-lineman is getting tossed from games, get a life coach for your head coach- he almost got into a fist fight on tv on the field. Does anyone else find that preposterous??? Get a secondary that’s not Swiss chees and a linebacking core that can consistently tackle when Suh and the line don’t get a push or are neutralized. And rationalizing this guys comments by saying ‘every CEO should be like this,’ or ‘he should work at Walmart if he doesn’t feel this way’ is rediculous. Reminds me of a little kid. I wanna win a bajillion SBs! All millennium team! The Lions haven’t been relevant since Barry, and even that was only one man, not team relevance. Go back to 3rd where you belong, Bears all day baby!

  65. joec14 says: Apr 11, 2012 12:02 PM

    Id worry about winning a playoff game first

  66. lombarditrophies says: Apr 11, 2012 12:14 PM

    “But the bar has been so low for so long that it’s unlikely anyone will be revolting if the team does nothing more than maintain its hopes for a playoff berth into December on a regular basis.”

    I disagree. I think the whole team is revolting!

  67. bodester says: Apr 11, 2012 12:15 PM

    As a lifelong Lions fan I am very happy with where the team is going, the success of last year and the success in the draft. On there other hand there seems to be a level of arrogance in top management at the Lions as well. When a team doesn’t make the Super Bowl, you tweak little things here and there. Upgrade a position that was weak, etc. They have spent the entire offseason bringing the same exact team back with big money contracts. They have yet to fill the big hole in the secondary, and they look like they are planning on putting a rookie back there. I don’t get it.

  68. td40 says: Apr 11, 2012 12:16 PM

    Somebody’s getting a little uppity (or, perhaps, delusional) after one 10-6 season.

    Whoever compared the Lions to the 2005 Bengals had it right. They (Bengals) too thought that one good season was gonna lead to some sort of dynasty. Six years later, they managed to make it to one playoff game again (and lost it.)

    Speaking of the AFC North, the Browns were 10-6 in 2007. The BROWNS, folks. Obviously, that 10-6 record led them to several SBs, right? The Lions thinking one 10-6 season makes them championship caliber is equally as laughable.

    It’s not that the Lions aren’t capable- it’s simply bad form (and probably bad luck) to assume that getting their collective head out of their collective butt for one year means a stamped ticket to multiple SBs. Hilarious.

    It would be SO much more impressive if the team, it’s FO, and it’s fans didn’t brag over a slightly-better-than-average-but-by-no-means-astounding season, went about their biz, and won playoff games and Super Bowls. That’s how the classy, humble Barry Sanders would have handled it- but now people like Suh are the face of the team. What a letdown.

  69. maddmarx07 says: Apr 11, 2012 3:56 PM

    what everyone isnt realizing is how the lions got to 10-6.
    3 games won when coming back from 21 points or higher.
    i belive 5 games 12 points or higher.
    its the attitude of the team and city. nothing keeps em down. that is the difference. the whole nfc north is damn good, but cutler and ponder will never pass that level into greatness. and mr stafford did. 40 tds and 5k yards. threw way too much and didnt get injured. he will throw way less in the future. so yea sb here we come.

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