Last week, the NFL acknowledged that its short-lived foray into the dying magazine industry has died.
The company that published the magazine is dead, too.
According to Paul Irish of thestar.com, the man who runs Dauphin Media Group says that Dauphin Media Group is closing its doors.
“We were just too small,” said Mike Dunphy, who was last cited in this space for naming Peyton Manning the MVP of the 2011 season based on the fact that his value was demonstrated in his absence.
Still unknown is the fate of the funds surrendered to the defunct Dauphin Media Group for subscriptions to a venture that ultimately produced only four issues. While Dauphin may have been too small to properly do the job, the NFL is big enough to have known that — and the NFL also is big enough to make this right with folks who soon could be stiffed by a company that no longer exists.
We’ll let you know if the NFL does. We know that plenty of you will let us know if the NFL doesn’t.
UPDATE 12:00 p.m. ET: “The NFL will ensure that any fan who subscribed to NFL Magazine will receive a refund,” says NFL spokesman Greg Aiello by email.