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NFL lifts ban on casino ads for two years

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Last month, the NFL considered during its annual meetings a revision to its gambling policies aimed at allowing teams to sell advertisements to casinos.  The league made no announcement during the meetings regarding whether a vote was taken on the matter, or whether the rules in any way had changed.

They have.

Daniel Kaplan of SportsBusiness Journal reports that the NFL has communicated to all teams the new rules regarding casino advertising, which allow such ads for the next two seasons.  “These policy modifications are designed to ensure that all permitted gambling advertising by NFL clubs is executed in accordance with industry best practices, is intended to target adult audiences, is consistent with the League’s continuing opposition to sports gambling, and minimizes any potential negative impact on the NFL brand,” the memo said.

Despite significant restrictions (including placement of the ads high enough in the stadium to keep them out of the range of TV cameras), Kaplan estimates that each team can raise “millions” via such efforts.  Only casinos without a sports book are eligible, and each casino must contribute five percent of the value of the ad to the NFL’s anti-gambling program for its employees.

And so the league inches closer to acknowledging that which has been obvious for years.  People gamble.  And they gamble on football.  And the people who gamble on football watch football because they gamble on football.  The fact that the NFL pretends gambling doesn’t exist doesn’t mean league employees and players don’t gamble.

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30 Responses to “NFL lifts ban on casino ads for two years”
  1. rcali says: Apr 12, 2012 8:18 PM

    I think the NFL needs to call that number on the back of lotto tickets for those that might suspect they have a gambling problem.

  2. raynman49 says: Apr 12, 2012 8:22 PM

    Despite what anyone says, it’s always about the money.

  3. micbg77 says: Apr 12, 2012 8:25 PM

    its a stupid rule..MLB and pretty sure the NHL and NBA have allowed casino adds for a while…its easy revenue especially with all the Indian casinos around

  4. petedutcher says: Apr 12, 2012 8:25 PM

    “And they watch football because they gamble on football.

    The fact that the NFL pretends gambling doesn’t exist doesn’t mean league employees and players don’t gamble.”

    You have got to be kidding me. People DO NOT what football because they gamble on it. That is the dumbest thing I have ever read.

    I watch football and guess what? No gambling.

  5. sbxxix says: Apr 12, 2012 8:41 PM

    Whatever happened to Maurice Clarett? He gambled big time leaving college early. Wonder what he’s up to now?

  6. buffalodave10 says: Apr 12, 2012 8:55 PM

    Just extra money for them, to pay out the old timers with the concussion lawsuits.

  7. rubberinnertube says: Apr 12, 2012 9:30 PM

    petedutcher April 12, 2012, 7:25 PM CST

    “And they watch football because they gamble on football.

    The fact that the NFL pretends gambling doesn’t exist doesn’t mean league employees and players don’t gamble.”

    You have got to be kidding me. People DO NOT what football because they gamble on it. That is the dumbest thing I have ever read.

    I watch football and guess what? No gambling.

    –————–
    Your comment is the dumbest thing I’ve ever read. He didn’t mean everyone that watches football is gambling on football. He meant that just about everybody that gambles on football watches football…in addition to those of us that watch and don’t gamble on football.

    Next time have someone help you read and then don’t post any comments.

  8. mdd913 says: Apr 12, 2012 9:43 PM

    Next thing you know they’re going to be telling us players are actually trying to *GASP* HURT EACH OTHER!

    Oh the humanity

  9. babyhorsemorgan says: Apr 12, 2012 9:53 PM

    Now the Rooneys can finally come out of the closet.

  10. garyman1 says: Apr 12, 2012 10:05 PM

    Somewhere, Alex Karras and Paul Hornung are saying “WTF” !

  11. realitypolice says: Apr 12, 2012 10:30 PM

    It’s the ultimate hypocrisy. The reason sports gambling is controlled by organized crime is that the NFL spends millions lobbying against the legalization of sports gambling in casinos.

    If the NFL would stop fighting it, gambling on football games could be taken out of the hands of the mafia, just like casino gambling eventually was.

    And before anyone calls me naive, I understand that their is still an organized crime aspect to casino gambling, but it is NOTHING like it was 25 years ago, when only two cities in the country had legalized gambling.

  12. ken0west says: Apr 12, 2012 10:32 PM

    “is consistent with the League’s continuing opposition to sports gambling”

    That is just to much.

  13. themonster49 says: Apr 12, 2012 10:32 PM

    I am against this. Adamantly.

    My friends are going to be very unhappy everytime, multiple times a game, when i turn the TV off whenever i see a Casino ad, whether in a stadium or as a commercial. Every Time. Eventually I will get tired of it and stop watching the games all together.

  14. freemanmvp says: Apr 12, 2012 10:37 PM

    petedutcher : I dont gamble on Football or anything,alot of NFL fans dont gamble on Football but Football gambling is Huge,check it out dude,do some research…..Huge.!

  15. jpb12 says: Apr 12, 2012 10:40 PM

    Jimmy the Greek is smiling

  16. bduncanscott says: Apr 12, 2012 10:41 PM

    HAHA how fake id Goodell?? He has “morals” and “standards” uuuuuuntil it comes to making MILLIONS real quick then “anything” is ok, I mean for two years at least. Give me an F’n break! I’m not concerned with advertising in casinos, actually i fee it’s dumb they don’t, It reflect the absolutely False and Fake sense of morality the NFL tries to portray. They don’t walk the walk, but sure are good at talking the talk

  17. freemanmvp says: Apr 12, 2012 10:42 PM

    People bet on ALL sports,especialy NFL Football. That’s the real reason why Fantasy Football is So Huge,it’s about betting……money……

  18. porterhouse12 says: Apr 12, 2012 10:58 PM

    Little known fact – for posturing before the CBA negotiations, all teams fired non football employees to demonstrate financial hardship. The team my brother sells advertising for cut his commission by a 1/3. Maybe he can buy a boat for his lake house if he lands a new casino.

    New revenue stream – maybe they can loosen the rules a bit so the casinos can generate more revenue and pay more tax that can be allocated for new stadiums to lessen the burden for us common folk.

    Did you know the colts take 25% of all ticket revenue for Lucas oil stadium? That’s right, when Elton John/Billy Joel pack the stadium, Colts take 25% off the top even though the tax payees paid for the stadium. At least they found a new revenue stream allowing for casino advertising…how would they pay their bills otherwise?

  19. briang123 says: Apr 12, 2012 11:09 PM

    I can envision sitting in the Las Vegas Hilton (or whatever it is called now) theatre with petedutcher and after the room explodes when the Jaguars score a meaningless touchdown in the final minute, him saying, “wow, who says the Jaguars don’t have any fans? Just look at how many people came here to cheer them on to the bitter end today!”

  20. tpa43 says: Apr 12, 2012 11:26 PM

    Pete Rose is innocent now!

  21. tpa43 says: Apr 12, 2012 11:28 PM

    Who’s idea was this? Eddie DeBartolo Jr.?

  22. boilerup1869 says: Apr 12, 2012 11:33 PM

    Must have been a hell of an offer

  23. fantabio78 says: Apr 13, 2012 12:19 AM

    why does Goodell act like he has any morals or ethics In the Business of Entertainment & making loads of $$$ & business is good
    how much is your soul worth?

  24. jimw81 says: Apr 13, 2012 2:15 AM

    “Only casinos without a sports book are eligible, and each casino must contribute five percent of the value of the ad to the NFL’s anti-gambling program for its employees.”

    Does this apply to State Lotteries? In PA, they sell Steelers and Eagles scratch off games for $5 bucks a piece or is this different policy?

  25. tomtravis76 says: Apr 13, 2012 2:21 AM

    The casinos should tell the teams to get lost. Being told they can only advertise for two years, Iam sure the teams are going to jack the rates.

    You would hope the casinos have some creative indivuduals working on ads. The ideas are endless to throw it back at the NFL.

  26. seanb20124 says: Apr 13, 2012 6:11 AM

    Next is sponsor logos on jerseys

  27. jacflash says: Apr 13, 2012 6:52 AM

    By sheer coincidence, Bob Kraft is working hard with Steve Wynn to get a (ginormous) casino built in Foxborough. But there’s no way that could have anything to do with this strange decision, is there?

  28. tomsd1 says: Apr 13, 2012 8:12 AM

    Amen. It’s always about the money.

  29. tomsd1 says: Apr 13, 2012 8:16 AM

    BTW – some humorous comments – very good, including those by babyhorsemorgan and garyman andjbp12 tra 43 among others.

    Keep ‘em coming, and appreciate Mike Florio’s very timely blogging/reporting.

  30. Punk says: Apr 13, 2012 9:15 AM

    If this isn’t a blatant attempt by the NFL and the NFLPA to raise the salary cap number over the next two years I don’t know what is!

    Either its important to you or it isn’t. But the NFL continues to say “its important to us only to look like the good guys, as long as it doesn’t interfere with cash flow to awful much.”

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