The Oakland Raiders have had some creative programs in the past couple of years. During the lockout, for example, the Raiders didn’t lay off employees or cut their pay. Instead, the Raiders required the employees to attempt to use their down time to sell season tickets.
This year, the Raiders have unveiled a new plan for keeping the Black Hole full. The team announced Saturday that, for all season tickets sold from May 1 to June 30, 10 percent of the gross purchase price will be donated to the Oakland Unified School District.
“We are thrilled to announce our newest youth and community based initiative and we are delighted to assist the Oakland Unified School District,” Raiders Chiefs Executive Amy Trask said in a press release.
The fact that it’s 10 percent of the gross is significant — it maximizes the donation and it means there won’t be any accounting devices used to chop the number down. A full 10 cents of every season-ticket dollar will be going to the school system. To make that happen, the tickets need to be purchased between May 1 and June 30.