Reebok has lost the NFL apparel contract to Nike. And while Nike shoes were still available to be worn by NFL players when Reebok was making the jerseys and pants, Reebok shoes also will be gone, as of 2012.
That won’t stop Reebok from continuing its relationship with two of the NFL’s biggest stars.
Per Lefton, the Mannings will star in a back-to-school campaign promoting a new, lightweight version of Reebok’s Zig technology. The commercials will be shot next month in Denver.