The headline popping up throughout Thomas Alva Gore’s invention suggests bad news for Indianapolis. The city that hosted Super Bowl XLVI lost more than $1 million for its efforts.
But the folks in Indy aren’t complaining.
“If you think about it, to spend a million dollars for the branding and the effort that is generating for us is a pretty good return on investment,” Capital Improvement Board president Ann Lathrop told WISH-TV.
The CIB never expected to make money. The final deficit ended up being more than the projected loss of $800,000.
Given the very positive impression that Indianapolis made on the rest of the nation during Super Bowl week, it was money well spent. And they’d surely spend it again — happily — for the privilege to host the game again.