Nike jersey sale data is misleading

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Nike unveiled its new line of NFL gear on April 3.  On April 27, the Nike NFL jerseys became available for purchase.

According to Allen Brettman of the Oregonian, sales were 100 percent higher than last year during the first week of availability.  For the second week, sales were 150 percent higher than last year.

The key words are “last year.”  Last year, the NFL had locked out the players.  So even if the apparel contract hadn’t switch from Reebok to Nike in 2012, an increase surely would have been realized during the same time period.

None of this means that the Nike jerseys won’t eventually be more popular than their Reebok counterparts.  But it’s a bit misleading to suggest that flipping the switch from Reebok to Nike automatically has increased demand based on the reality that, last year at this time, demand undoubtedly was lower than it otherwise would have been.

In the end, though, fans buy jerseys not because of who makes them, but because of their colors and logos and numbers and names.

25 responses to “Nike jersey sale data is misleading

  1. Nike can stick it brother. Went looking to buy a jersey last weekend and saw retail for an authentic was damn near a month’s worth of groceries! Not a chance in hell I’ll dish that out. I’m fine with the knockoffs on street corner brother.

  2. Buy those Giants jerseys now because they will be collector’s items shortly when the Giants are winning every game and making all other teams look bush-league. The Giants will never loose another game, and if you buy any other team’s jersey, it won’t be worth squat shortly. Plenty of room on the bandwagon folks, just pledge your allegiance to the best team in professional sports.

  3. Reebok authentics were tight cuffed, nice material and triple stitched. These are cheap 3$ to make jerseys. They said the game jersey will be “exactly what the players where, fans will get to wear also” c’mon, if I pay300$ for a authentic I want it to be game quality

  4. I was very disappointed with the game day jerseys. The fit was horrible. I haven’t tried the elite yet but if they are similar they suck.

  5. of course it is higher with nike right now every team has at least a little different look because of the change in design, so if u want the latest look u have to get a new jersey. The Lions didn’t have many changes, but the color is a little different & structure of how it is made is different, so I got one had that not changed by the switch in companies I would not have bought one because I had a current one already & I would have waited for that one to no longer be current before getting another.

  6. Getting the rights to sell NFL jerseys is like getting the rights to print money. Every year, the same group of full grown men will put down significant amounts of cash to dress up like a football player. Same guys doing the same dumb thing year after year. The golden goose, right there.

  7. Authentics are $250, which is less for some teams than they cost under Reebok. Nike product is light years better than Reebok and it’s not even close.

  8. “But it’s a bit misleading to suggest that flipping the switch from Nike to Reebok automatically has increased demand…”

    Reebok to Nike

  9. The writer of this story is absolutely correct. Most people could care less if Nike, Reebok or Adidas produce a jersey. Fans support their teams by wearing the colors and the numbers of their favorite players.

    The high costs of the officially licensed product comes from paying the NFL the huge licensing fees, the high cost of advertising this merchandise, the legal/finance/support and of course the profit margins. Cha Ching!

  10. A few years ago (less than five), I could get an NFL jersey for $75. Then it was $80. Then $85. Now it’s over $100! I like Nike products, but someone is smoking a lot of weed if they think I’ll spend $100 on a silk-screened jersey, I guess someone at swooshville didn’t get the memo that the economy sucks!

  11. Any truth to the rumor that the new jerseys are so good, so real, make you feel like an NFL player so much that immediately upon putting it on you have a desire to purchase a gun, run around in public beating people, and drive while intoxicated?

    Just asking…

  12. Stick with the knockoffs.
    I’m confident the NFL & Nike both will survive.

    Plus, think of it on the bright side:
    if enough of us bypass the Nike product, some poor little Asian kid may get a day off.

  13. The Nike jersey is not designed for the fans. These are not going to be the same as any “game” jersey like the past years. The feel seems cheap and paper like. Fans will buy these but in the end go back to the older designs because of how they fit and wear.

  14. Just to clarify for any confusion…Nike’s “game” jersey is the equivilent of Reeboks “replica” jersey. I do not know the reason for the name change, it definitely invites some confusion. So those thinking this “game” jersey is identical to what the players wear are just confused by the naming. These jerseys are actually far superior to reeboks replica in my opinion.

    The “authentics” are now called the “elite” jersey, and these seem to be made from the same material as an outdoor patio chair cushion. Extremely stiff amd uncomfortable. Maybe it breaks in over time. I dont know.

  15. buddybowl69 says: May 19, 2012 1:14 AM

    Buy those Giants jerseys now because they will be collector’s items shortly when the Giants are winning every game and making all other teams look bush-league. The Giants will never loose another game, and if you buy any other team’s jersey, it won’t be worth squat shortly. Plenty of room on the bandwagon folks, just pledge your allegiance to the best team in professional sports.
    —————————————————–
    Looks like that Steelers weirdo has a brother. Or sister.

  16. Nike and the the NFL has such high prices on the new stuff I’ll stay with my old jersey and be proud of it.

  17. the key words are not “last year.” the key words are “last year during the first week of availability” – when were the reeboks released last year?

  18. As the owners make more, the players make more , they have to get the money from somewhere. Let face it all of us pay for all of their profits. If changing the uniforms do indeed generate more revenue you can bet they will be doing it every few years for the rest of eternity. and in fact if they need to spin the sales to help boost sales, it isn’t beneath them and probably just part of the master plan to separate you from your money

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