NFL jersey pitch gets Packers fans peeved

As part of the NFL’s effort to market the new Nike jerseys, the league is sending out mass emails inviting customers to “explore” the new offerings reflecting the colors and logos of their favorite teams.

Packers fans aren’t impressed.

The email that NFLShop.com automatically is sending to Packers fans shows a man wearing Aaron Rodgers’ jersey.  From the front and from the back.  And the shot from the back reveals the name plate.

“Rogers.”

Yep.  The league’s official online marketing arm failed to properly spell the last name of the reigning NFL Most Valuable Player.

Look, we realize that everyone makes mistakes from time to time.  At times, we have typos — but only because we’re moving quickly to get content posted and to move on to the next story in the stack.

When an ad sent by the NFL contains an image of the reverse of an Aaron Rodgers jersey and no one whose fingerprints are on the final product, from preparing the jersey that was used in the ad to photographing the jersey to picking the photos to building the ad to sending out the email, notices that the “D” is missing, that’s a problem.

Of course, there’s a chance the mistake reflects a subtle reference to the Mike Ornstein bounty email.  If that’s the case, then all we can really say is, “Bravo.”

UPDATE 10:27 a.m. ET:  As a reader points out via Twitter, the NFL should have employed the “discount double spell check.”

34 responses to “NFL jersey pitch gets Packers fans peeved

  1. I can care less if words are mispelled on a blog, but to butcher a popular player’s name on a jersey is very disrespectful. Packers fans have every right to be upset.

  2. Well… im a packer fan, and this doesnt really bother me, and im not really sure why it would bother anyone.

  3. Just one more piece of paper to put up on the bulletin board for our Super Bowl Run…

  4. The name should also be reversed if we are really looking at it in a mirror too. Just saying if we’re going to nit-pick we should really get it right!

  5. Really who cares? If packer fans are really bothered by this then I think they’re being a dat bit sensitive. I will admit it is funny they use a black dude considering GB is mostly white..

  6. Maybe they reserve the correct spelling
    for the authentic jersey. If you’re not willing to pay the big bucks, then I guess you should expect some flaws…

  7. “When an ad sent by the NFL contains an image of the reverse of an Aaron Rodgers jersey and no one whose fingerprints are on the final product, from preparing the jersey that was used in the ad to photographing the jersey to picking the photos to building the ad to sending out the email, notices that the “D” is missing, that’s a problem.”

    I doubt an actual jersey with “Rogers” was made or involved in a photo shoot. It was likely a generic Packers jersey with no name. The name plate was added digitally at a later time.

  8. Carl Gerbschmidt says:May 30, 2012 10:29 AM

    Just one more piece of paper to put up on the bulletin board for our Super Bowl Run…
    __________

    You’re the last person to complain about someone misspelling a word.

  9. Maybe, just maybe, Aaron Rodgers and his family have been spelling their last name wrong all these years?

  10. I actually thought that the complaint was going to be that Donald Driver was wearing a Rodgers jersey when I saw the picture before reading it. The “no D in Green Bay” comment is on point though, this article probably needs no other comments after that.

  11. Oh big deal. If this makes you mad life is going to be very hard on you. Mistakes happen and as far as mistakes go this one is very minor.

  12. I’m pretty sure a jersey was never made. The same exact photo was used for the Ravens with the same guy wearing a Ray Lewis jersey.

  13. Brett Favre could not even spell his own name so Packer fans should be used to this.

    I wonder how many Wisconsin residents sign their drivers license with an X.

  14. skinsfan28 says:
    May 30, 2012 10:40 AM

    The name should also be reversed if we are really looking at it in a mirror too. Just saying if we’re going to nit-pick we should really get it right!
    ———————————————————
    Funny how one man can see what other men can’t.

  15. It is remotely possible that it’s not a mistake?

    Obviously, I’m not privy to the details of the League’s marketing agreement with its players, but it seems like Aaron Rodgers would have to be compensated for the use of his name on a jersey bearing “his” number. On the other hand, if there is no “Rogers” who wears #12, the League (or Nike) might not need pay for using the image.

    [taking off tinfoil hat now]

  16. The slogan is “Explore the Jerseys.” Maybe they want you to explore them closely to find the mistake. Like Where’s Waldo, they have hidden a mistake in every ad. You just have to find it.

  17. Classic. Whatever….I’m sure this guy or gal responsible probably paid with their job.

    My kid hangs all of the S.I. Kids pullout posters of the months’ athletes up on his wall from each month and there’s one of former Cardinal Albert PULOLS right in the middle of it all. Guessing that the S.I. Kids editor may have received his pink slip not long after that went to press too.

    Somewhere, Brett Favre is snickering in a corner too…

  18. I wonder how many Wisconsin residents sign their drivers license with an X.

    probably not as much as you think…maybe more Viking fans I would guess.

  19. Carl Gerbschmidt says:May 30, 2012 10:29 AM
    “Just one more piece of paper to put up on the bulletin board for our Super Bowl Run…”

    lol, America’s Game: The 2012 Packers episode, Clay Matthews, “Yeah, we took some offense to that typo on that NFL nike website picture… it motivated us.”

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