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Titans introduce half-season ticket packages

Jacksonville Jaguars v Tennessee Titans Getty Images

The effort to keep LP Field full won’t be confined to building a couple of giant TV screens.

For the first time ever, the Titans will give fans an alternative to buy tickets on a full-season or single-game basis.  According to John Glennon of the Tennesseasn, the Titans will offer a pair of five-game packages.

Fans can buy tickets to the preseason game against Arizona and half the regular-season games:  New England (September 9), Pittsburgh (October 11), Houston (December 2), and Jacksonville (December 30).  Or fans can buy tickets to the preseason game against New Orleans and four regular-season games:  Detroit (September 23), Indianapolis (October 28), Chicago (November 4), and the New York Jets (December 17).

The Titans unveiled the packages Wednesday in emails to fans on the season-ticket waiting list.  The team ultimately will offer roughly 800 of the half-season packages.

Titans executive V.P. Don MacLachlan said that the move arises in large part from the fact that it took longer than usual last year to sell out every game.  “We sold out all the games last year and are confident we will again this year,” MacLachlan said.  “But last year we had to wait to get a few games moved, so this year we took a proactive stance.”

The Titans have sold out 134 straight games.  “We’re doing everything in our power to make sure we keep the sellout streak going, so we can get to 144 this year,” MacLachlan said.  “A movement of a number of tickets like that will certainly help us.”

And it may work.  But the fact that the Titans had to do it is further proof that it’s not as easy as it used to be to get people to show up for games.

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14 Responses to “Titans introduce half-season ticket packages”
  1. rickyspanish says: Jun 27, 2012 11:24 PM

    That’s neat, I love going to games but ten is too many. I hope other teams follow their lead.

  2. jimbo75025 says: Jun 27, 2012 11:35 PM

    “But the fact that the Titans had to do it is further proof that it’s not as easy as it used to be to get people to show up for games.”

    Getting people to show up for games would not be an issue if the tickets were more reasonably priced. On a side topic if Tenn has a waiting list for season tix then how are they having issues selling out games?

  3. db105 says: Jun 28, 2012 12:44 AM

    Who has the rights to those seats if they host a playoff game and who has the rights for next season?

  4. lennydpocketqb says: Jun 28, 2012 12:48 AM

    Put a competitive team on the field and you wouldn’t have this issue.

  5. rynjny says: Jun 28, 2012 1:39 AM

    rickyspanish says:
    Jun 27, 2012 11:24 PM
    That’s neat, I love going to games but ten is too many. I hope other teams follow their lead.

    Jaguars have that plans for 2 years already and they got bashed for it…now titans can’t sell their season tickets and have to sell half pack, people calling it a great plan? please..

  6. jpmelon says: Jun 28, 2012 2:36 AM

    @ jimbo75025

    I think they keep a select number of individual tickets available even when the demand for season tickets is high. The partial season tickets probably come from that pool. It’s usually the corner sections of the nose-bleeds that teams seem to have left over when they can’t sell out the game.

    I know they are required to keep a certain amount of tickets available for the other team.

  7. jerrysandusky1 says: Jun 28, 2012 3:17 AM

    This is a good business idea. Good work, Tenn.

  8. pftstory says: Jun 28, 2012 6:38 AM

    So you are on a waiting list for seaon tickets and they offer you a package for 1/2 the season?

    Seems they should offer the 1/2 season package AFTER the waiting list is empty.

  9. NFLJunkie says: Jun 28, 2012 7:17 AM

    i>On a side topic if Tenn has a waiting list for season tix then how are they having issues selling out games?

    If you’re on the waiting list and pass on an opportunity to buy, you don’t lose your spot on the list. The team hasn’t been hot (no playoffs since 2008), and PSLs cost a fair amount of money, so it’s hard to get people to pony up right now.

    They probably have at least 2-3% per year turnover/non-renewals to make available to the waiting list, and those probably haven’t been moving well the last couple of years. I get the feeling those unsold season tickets are the ones they are now offering in these “half season” packs that won’t require a PSL purchase.

    Second, Bud Adams made it so there are always about 3-4K seats per game which are always made available to the general public (cannot be sold as season tickets). Those also have to be moved every year to reach a sellout. Prices are reasonable by NFL standards ($35 for cheap upper deck to $100 or so for prime lower bowl).

    There’s a decent core of fans in TN, but it’s still a first generation fan base, and has a few too many bandwagoners. Last year between the lockout, the coaching change, the QB uncertainty, etc., morale was probably at an all-time low for this market (since the Memphis/Vandy no-home-stadium days). Single-game ticket sales were uncharacteristically slow.

    It will be interesting to see if 9-7 and barely missing a wildcard spot was enough to energize the bandwagoners again.

  10. shackdelrio says: Jun 28, 2012 8:34 AM

    “jimbo75025 says:
    Jun 27, 2012 11:35 PM
    On a side topic if Tenn has a waiting list for season tix then how are they having issues selling out games?”

    I know it’s a rhetorical question. But I remember the Bucs had a billboard in Tampa not even ten years ago touting a season ticket waiting list of over 100k people.

    They have had almost every game blacked out the last two years and barely get 50k. Those waiting lists are worth about as much as the paper they aren’t printed on.

  11. jnbnet says: Jun 28, 2012 8:37 AM

    A half season package is much more attractive for many people who love to go to some of the games, but don’t live very close to the stadium. When I had season tickets, I had to drive a little over 200 miles (one way) to get there. Add trafic delays and just getting out of the parking lots and I would not get home until 12:00 or 1:00. Loved going, but would have just as happy to watch some of them on TV.

  12. larrydavid815 says: Jun 28, 2012 8:55 AM

    Sure, I will pay all that money to see CJ1K stuffed behind the line.

  13. purplengold says: Jun 28, 2012 9:13 AM

    Teams building giant TV screens in the stadium reinforces the notion that TV is the best way to see the game. It’s a better experience in your own home, with your friends, your food and beverage, and your car parked in the driveway.

  14. cuffhimbanano says: Jun 28, 2012 10:07 AM

    For four games you’re better off drinking beer in the parking lot until kickoff and using that pre-season game money to upgrade your seats from swindlers looking to unload.

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