The effort to translate the Dolphins’ new willingness to embrace attention and publicity into ticket sales officially launches on Friday.
According to Izzy Gould of the South Florida Sun-Sentinel, the Dolphins will begin selling single-game tickets at 10:00 a.m. ET Friday.
Prices start at $45 per ticket.
The Dolphins have been struggled for the past few years to sell all non-premium tickets to the team’s home games, with owner Stephen Ross routinely buying the remaining tickets at 34 cents on the dollar.
The effort has allowed the home games to be televised locally, but the images of a stadium containing large patches of empty orange seats are something less than ideal.
The team’s recent decision to become more available to the media, and to agree to appear on HBO’s Hard Knocks, are part of an effort to entice more people to show up for the games.
The ultimate cure for the team’s current affliction is tied to one word. Three letters.