Nothing creates demand like a trumped-up scarcity of supply.
And so at a time when the Colts have seen their season-ticket waiting list completely disappear, leaving the team hustling to exhaust the available crop of full-season seats, the Colts have announced that a “limited number” of single-game preseason tickets will be sold, starting today and tomorrow.
Remaining season-ticket holders get dibs on Monday at 10:00 a.m. local time. The general public gets a crack at any remaining preseason single-game tickets at 10:00 a.m. local time on Tuesday.
The Colts haven’t disclosed the specific amount of the “limited number” of tickets. And while the ploy may help move a few more seats to meaningless games, it’s hard to imagine anyone feeling sufficiently motivated to pay regular-season prices to watch a rebuilding team that refuses to acknowledge that it’s rebuilding, and that ran out of town an all-time great quarterback who seems to be inching closer and closer to reclaiming his all-time greatness.
But maybe they’re indeed “close” to selling the tickets. Just like they’re “close” to signing Andrew Luck.