Cardinals tout “Protect the Nest” tying arrangement

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Ostensibly, the Cardinals want to discourage fans of the 49ers and Bears from buying up tickets to games due to be played on Monday, October 29 and Sunday, December 23, respectively.  As a practical matter, the Cards simply want to sell as many tickets to as many games as possible.

Under a “Protect the Nest” promotion that launches on Friday, the Cardinals will allow tickets to either game to be purchased only by buying tickets to two other games, according to Kent Somers of the Arizona Republic.

To get a ticket to the Bears game, a ticket to the September 9 season opener against the Seahawks and the September 23 game against the Eagles must be purchased, too.  For the 49ers game, a ticket to the game against the Seahawks and the September 30 game against the Dolphins must be purchased.

Coincidentally, the two popular late-season games are tied directly to a trio of home games due to be played in the first three weeks of the season.  For a team that has struggled at times to sell tickets, lumping three home games into the month of September requires a little creativity — especially when the team will start the season with a choice between two quarterbacks that will prompt some fans to root for “neither.”

Of course, it’s not entirely fair to folks who want to see in person only the 49ers game or the Bears game, regardless of whether they are fans of the Cardinals or the Bears or the 49ers.  But fair doesn’t matter when it comes to selling tickets — especially if there’s a chance that 49ers or Bears fans who live in Arizona will spring for the tickets to the other two games if that’s what it takes to get a ticket to the game they want to see.

18 responses to “Cardinals tout “Protect the Nest” tying arrangement

  1. So, they think that fans can’t buy a pack of 3 games and just sell the ones that they dont want on craigslist or stubhub? i can name like 10 different sites that will sell the tixs you dont want.. very good try though.. what will come out of it is that AZ fans will bank on selling tix over the face value to niner/bear fans. and if they do live in AZ.. they are only going to that game.. so i doubt they’ll care paying a few extra bucks.

  2. Maybe it’s the supposed “east coast bias” in me, but I find it totally unbelievable that teams have to resort to tactics like this to keep their fans in their seats. Seems to me Seattle is the only West Coast team that consistantly sells out their home games, and is filled with their own fans.

    Can’t ever see this happening in NE, Baltimore, Pittsburgh, or NYC. Ever.

  3. Actually, AJ Smith and the Chargers have implemented this tactic for Raider games, however it doesn’t work. Raider fans will pay any price to get into the game and there is a reason why chargers stadium is now called Oaktown South. Raidernation owns the chargers stadium.

  4. It’s called “bundling” and is a very common pricing scheme to unload comparatively under-selling products. Also, the NFC west (minus SF) is garbage, so you can’t blame ARI for doing what it can to put fans in the seats.

  5. Do they really think Cardinal fans are stupid enough to believe this is about “protecting the nest” and not about selling extra tickets? I feel bad for Arizona fans who just want to go to one of those games.

    Plus 49er/Bear fans will just buy all three and sell the other two on Craig’s list.

    @randallflagg52

    Yeah, you shouldn’t say things ever. First, read the article. This isn’t about not selling out you moron. Second, plenty of teams outside of the east coast have been on long sellout streaks: 49ers, Cowboys, Seahawks, Chiefs, Broncos. Take that east coast superiority crap else where.

  6. This is nothing new. The Cards did this last year with Cowboys and Steelers home games. The Steelers game was bundled with the Panthers and Rams… it was the only way they could sell tickets to those sacko bowls.

  7. I’m glad they are trying to do something. I was a season ticket holder for years (1997-20011) but I stay home now so I don’t have to be surrounded by bandwagon 9er fans, bear fans, giant fans ect. The problem isn’t lack of support but more the fact that most people that live here are from NY, Chicago or Cali or somewhere else. I have no hate for real fans of these teams but when the team is having a good year they come out in droves and they are awful. That said, I went to the playoff game in Carolina a few years back. Talk about classy hospitable wonderful people. I’ve always tried to be the same way to opposing fans but when you’re outnumbered it doesn’t work.

  8. discosucs2005 says:Jul 24, 2012 12:48 AM

    Do they really think Cardinal fans are stupid enough to believe this is about “protecting the nest” and not about selling extra tickets? I feel bad for Arizona fans who just want to go to one of those games.

    Plus 49er/Bear fans will just buy all three and sell the other two on Craig’s list.

    @randallflagg52

    Yeah, you shouldn’t say things ever. First, read the article. This isn’t about not selling out you moron. Second, plenty of teams outside of the east coast have been on long sellout streaks: 49ers, Cowboys, Seahawks, Chiefs, Broncos. Take that east coast superiority crap else where.

    ==================================

    When is the last time a West Coast team won the Superbowl? Us East Coasters feel superior for a reason, because we are. And I don’t really think Dallas counts as a West Coast team, but whatever not all of us are good at geography.

  9. For everyone who uses the argument “they’ll just sell off the unwanted game’s tix online”, why would that matter for a second to the cardinals franchise?!?! Oh wait, because this is the “protect the nest” promo!! Well, the cards brass is insulting everyone involved by suggesting this is about anything but selling more tix of the unwanted matchups!!

    They’re probably hoping that people will turn a profit on the other two tix, realize they can make some extra paper by scalping tix on the weekend and start buying up more cards tix… Only to realize that the three guys already scalping on gameday have the demand pretty much covered!!

  10. I would buy 3 tickets to Cardinal games if they kick the ball to Hester…and give Denny Green a sideline pass to be with the Cards.

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