The Bills are in the strange position of both getting a lot of hype and being talked about less than the other three teams in their division.
Their offseason generated the amount of hype that usually runs hand in hand with an outsize profile leading into the regular season. The Bills share a division with the defending AFC champions in New England, the three-ring circus that is the Jets and a Dolphins team that will make its HBO debut later this week.
Running back Fred Jackson was on the NFL Network Monday and said that he thinks it’s a good thing that the Bills are a bit hidden behind those three clubs. Jackson seems to realize that getting too much attention before the start of this season could lead to the Bills getting an inflated sense of themselves and that it is better for the team to continue keeping a low profile until they’ve earned a spot on everyone’s radar.
“So we don’t mind being a sleeper. We don’t mind being a team that nobody talks about, just because, like I said, we haven’t proven anything,” Jackson said. “Hopefully we let our play talk for us when we get out there.”
General Manager Buddy Nix sent a similar message last month when training camp opened when he said all the good feelings generated by their offseason moves meant nothing if the Bills don’t win more games this season. Jackson’s bought into that kind of thinking and we’ll find out whether the Bills are sleepers or simply sleeping soon enough.