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Mularkey’s touchdown celebration plan is brilliant


Though it remains to be seen whether Mike Mularkey’s second stint as an NFL head coach will turn out any better than his first one, he recently unveiled a plan that is nothing short of brilliant.

For every touchdown scored by the Jaguars that isn’t followed by a celebration, he’ll donate $250 to the local Ronald McDonald’s House.  The Jaguars will match the amount, driving the total to (carry the one) $500.

So Jaguars players now have an even stronger incentive to hand the ball to the official after scoring.  While those who choose to nevertheless celebrate will likely feel plenty of local pressure to donate the $500 out of their own pockets, it’s the kind of no-I-in-team exercise that could truly help bring the Jaguars together in a way that will cause them to perform better as a unit.

Some may say that, in the end, it won’t matter because they won’t be scoring many touchdowns.  But every year there are teams that surprise us, and that often happens when a collection of individuals decides to behave like a team.

Mularkey’s strategy is the kind of thing that possibly could make that happen in Jacksonville.  If it does, look for plenty of other coaches to consider doing the same thing.

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51 Responses to “Mularkey’s touchdown celebration plan is brilliant”
  1. h3min1230 says: Aug 14, 2012 6:56 PM

    Very cool

  2. hutch119 says: Aug 14, 2012 6:57 PM

    For a team that will be scoring touchdowns as infrequently as the Jags you think they could up the ante a little.

  3. kindasporty says: Aug 14, 2012 7:01 PM

    Now just sign Chad Johnson and watch the chaos that ensues.

  4. electricrelish says: Aug 14, 2012 7:02 PM

    Just what we need, the Jaguars to be even more boring than they are now. Folks against celebrating TD’s mystifies me. I find it entertaining. I find handing the ball to a replacement official to be completely boring. Yawn.

  5. cover2blitz0 says: Aug 14, 2012 7:06 PM

    a positive article about the jags huh? miracles do happen…

  6. makicat says: Aug 14, 2012 7:07 PM

    Horrible idea! Touchdown celebrations are fun, fans like it, players like and they get pumped up as a team doing it. He should donate the money for every touchdown celebration instead (that doesn’t result in 15 yd penalty)

  7. realfootballfan says: Aug 14, 2012 7:09 PM

    So we can pencil McDonald’s in for around $7,500 to $10,000 in donations from the looks of the Jaguar offense, right?

    I kid, I kid.

  8. earlcampbellrules says: Aug 14, 2012 7:10 PM

    I guess the Jags can get more boring than they already are. If you score as rarely as the Jags, when you do get in the end zone get your f’n money’s worth!

  9. kgun80 says: Aug 14, 2012 7:12 PM

    Mularkey was not a bad guy (not a good HC)when he was coaching my Bills, this is great idea to help a great charity!!!

  10. jagsdaddy says: Aug 14, 2012 7:12 PM

    Jags will be scoring plenty of TDs this year.

    Good job Coach Mularkey!

  11. tonyugoh says: Aug 14, 2012 7:13 PM

    He looks like Kevin Costner

  12. 1phd says: Aug 14, 2012 7:13 PM

    Oh great, more publicity for MacDonald’s, which thanks to the ‘food’ they serve helps put people in position of need for the charity money they dish out. The irony is big, Mac.

  13. cuse6468 says: Aug 14, 2012 7:30 PM

    Come on. Some celebrating is OK. He should give money for each quarter without some stupid, mental mistake.

  14. broncofaninkc says: Aug 14, 2012 7:32 PM

    A great idea ! I always thought the players job was to score touchdowns..not act like an ass. The best sportsman acts like one. Ronald McDonald’s House helps thousands of kids with cancer etc.. and their families. HOORAH for Mularkey !!

  15. nothimagain says: Aug 14, 2012 7:35 PM

    I simply do not understand people who are against touchdown celebrations. Just who in the hell made you Masta?

  16. nomoreseasontix says: Aug 14, 2012 7:46 PM

    I like it. Great idea…

  17. nomoreseasontix says: Aug 14, 2012 7:50 PM

    Like the old school coaches say, act like you’ve been in the end zone before….

  18. johninthewest says: Aug 14, 2012 7:57 PM

    Nice! Too bad a total donation will be only $1500 in 2012!

  19. gojags436 says: Aug 14, 2012 8:12 PM

    The owner made him Masta when he made him headcoach! I don’t mind a player spiking the ball in the excitement of the moment, but TD celebrations show 1 player when it took 11 players all pulling together to make it happen. Barry Sanders just handed the ball to the ref. Class. As a Jags season ticket holder, I love this!

  20. broncosnative says: Aug 14, 2012 8:14 PM

    Theres players who celebrate with a salute, jump over the wall and dunk over the goal post. Then you have players who pull out a cell phone from under the goal post, imitate shooting self in the leg and run all the way to the middle of the field and shine on the star. My point is, im fine with celebrations as long as they’re not obsessively or drawing penalties. Hell when im watching on tv, I cheer my team on when they score and cuss them out when they do something stupid, theres nothing like getting pumped up and gaining momentum after a touchdown, just don’t go overboard.

  21. cincinnasti says: Aug 14, 2012 8:18 PM

    If I were a player I’d be less motivated to score a touchdown knowing my coach pulled this stunt in an attempt to stop me from celebrating a touchdown I worked hard for..

  22. trojanwarrior007 says: Aug 14, 2012 8:19 PM

    stupid idea. how about Mularkey donates money for every successful coaches’ challenge?

  23. sdsupersean says: Aug 14, 2012 8:23 PM

    Fantastic idea. Now if only the Raiders and Cowboys would be willing to make a similar donation for quarters without a flag…

  24. datageek94 says: Aug 14, 2012 8:24 PM

    For those who don’t understand those of us who don’t like end-zone celebrations:
    Usually it’s a wide receiver who performs the irritating end zone dixplay. That wide receiver catches the ball if:
    1. The offensive line does their job of giving the QB time
    2. The running back picks up the blitzer
    3. The quarterback steps up to buy additional time, then makes that perfect throw over the defender and into the receiver’s hands.

    It’s a team game. End-zone celebrations are the epitome of self serving egotism. Disgusting.

    Great idea Mike!

  25. razzlejag says: Aug 14, 2012 8:35 PM

    So many good things are happening
    around the Jaguars right now. The new owner, Shad Khan, has had a positive effect on many aspects of the operation.

    Sure, maybe they go 5-11 again this year or worse but at least they aren’t finishing 2nd to the Bengals in arrests anymore. They have a new locker room, one of the best in the NFL, a new sound system in the stadium and a new crop of young players who want to win.

    The HC (Mularkey) has done everything right so far.

  26. sbdt says: Aug 14, 2012 8:53 PM


  27. rcali says: Aug 14, 2012 8:54 PM

    Very smart. Celebration penalties suck but it is what it is. Other head coaches….are you listening?

  28. nothimagain says: Aug 14, 2012 8:55 PM

    So by the logic of the anti-celebration crowd we’re to assume that nothing in life should ever be celebrated because in at least some small way someone else was a contributing factor to that achievement?
    I really have to wonder if the issue goes deeper than simple resentment towards rugged individualism.

  29. 2ndaryinsanity says: Aug 14, 2012 8:56 PM

    Count me among the fans who enjoy TD celebrations…the more creative the better (as long as it doesn’t involve taunting the other team OR their fans). I don’t see any harm in it and think it’s entertaining.
    Not sure how many TD’s the Jag’s will score with Blain Gabbert at QB and their only offensive weapon holding out. Oh, wait…I forgot about Justin “Gonna-drink-till-I-blackout” Blackmon.

  30. wyoyyz says: Aug 14, 2012 8:57 PM

    Jaguars=boring …… This is very cool.

  31. southernstripes says: Aug 14, 2012 9:06 PM

    Amazing how many are upset about donations to charity.
    No wonder America is going over a cliff.

    I applaud Mularkey for finding a way to create a team first atmosphere while helping out a charitable foundation.

  32. ajferraro says: Aug 14, 2012 9:07 PM

    So he is going to make financial incentives to his players for certain types of on field performance??

    Sounds like a bounty style program down in Jacksonville. Better get on that Roger.

  33. southernstripes says: Aug 14, 2012 9:16 PM


    Lions,Vikings & Broncos lead the NFL in arrests.

    The more you know….

  34. elgatojaguar says: Aug 14, 2012 9:47 PM

    It’s a win, win. And that’s what the Jags are going to do this year, win. They work hard and they put the team first.

  35. wussbasket says: Aug 14, 2012 10:30 PM

    extra incentives?

    wheres goodell claiming this as a bounty program?

  36. cleveland1980 says: Aug 14, 2012 10:34 PM

    This is brilliant. To the idiots above that say td dances are fun…i counter by saying winning is a hell of a lot more fun. if you want to watch people dance, you shouldn’t be watching football!

  37. flik44 says: Aug 14, 2012 10:48 PM

    If you are going to donate to a good charity, donate. Don’t make it conditional on what happens in a football game.

    And, it wouldn’t be horrible if we didn’t hear about it.

  38. pdma7 says: Aug 14, 2012 11:05 PM

    Weird, trying to bribe/guilt players into some No Fun League behavior via charity seems communist.

  39. thomda13 says: Aug 14, 2012 11:05 PM

    @flik44 Do you really think this is the only money Mularkey gives to a charity? Do you really think he ran out to find a reporter and let the world know what he was doing? What, articles on every damn stubbed toe as DUI in the league are cool but one that points out something good is more than you can handle? *sigh*

  40. 2ndaryinsanity says: Aug 14, 2012 11:44 PM

    cleveland1980…why do you feel the need to insult people who have an opinion you don’t agree with? Not very mature. Then again, if you’re a Browns fan, I guess it makes sense that you get a little crabby when the subject of touchdowns is brought up.

  41. chasekerion4 says: Aug 14, 2012 11:58 PM

    PROFESSIONAL athletes.

    Act like you’ve done it before.

    You don’t spike the stapler after finishing the last TPS report of the day, do you?

  42. jaxcliff says: Aug 15, 2012 12:19 AM

    1phd, Ronald McDonald House provides housing for families of children who have to travel to other cities to undergo treatment for diseases like cancer. It has nothing to do with nutrition. You jackass.

  43. s11ekans says: Aug 15, 2012 6:32 AM

    As big a corporation as McDonald’s is, the fact is this a privately funded charity with only the name attached. The public finances it while giving publicity to the golden arches .
    How about make a wish or some charity without a stock price involved?

  44. go9ers says: Aug 15, 2012 6:45 AM

    Unfortunately, this will provide little disincentive to celebrate. For most guys in position to score frequently, $500 is pocket change. For those who score infrequently, the rare chance to celebrate is too tempting. Now, if the donation were $5000, it might get interesting.

  45. go9ers says: Aug 15, 2012 6:48 AM

    Instead, how about a $25,000 fine paid to charity for every excessive celebration penalty? Unpenalized celebrations are ignored.

  46. joetoronto says: Aug 15, 2012 7:11 AM

    Nice idea but unfortunately, the Jags won’t score any TD’s this year.

    They hardly scored any LAST year when they had MJD in the lineup.

  47. regisphilbin says: Aug 15, 2012 10:16 AM

    It will be interesting to see what MJD does after scoring. I imagine he is going to be disgruntled when he returns.

  48. cleveland1980 says: Aug 15, 2012 3:46 PM

    i didn’t mean to hurt your feelings 2ndaryinsanity…didn’t know you were a dancer. i prefer football. i also prefer when players celebrate the td with their teammates…not them dancing. think about it…they are getting paid to score touchdowns. thats like a judge spiking his gavel after he sentences a criminal to death.. its stupid and adds ZERO value to the game of football. rip on the browns all you want…id probably agree with most of what you say. my opinion is just that…mine, whereas yours is yours. you just scored… now do us all a favor and spike yourself into the pavement.

  49. holsterhusto says: Aug 16, 2012 9:00 AM

    People are upset they can’t see exciting touchdown celebrations? And hear I thought I was going to watch football, not a man doing the dougie in the end zone. Guess my priorities are all wrong…

  50. 2ndaryinsanity says: Aug 16, 2012 5:36 PM

    My feelings are just fine, thank you very much. Once again…. your lack of maturity is painfully obvious.

  51. 2ndaryinsanity says: Aug 16, 2012 5:37 PM

    Geez, people….lighten up! If it bothers you so much, cover your eyes during the evil TD celebrations!

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