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Cowboys’ value estimated at $2.1 billion, highest in American sports

Jerry Jones AP

Jerry Jones has 2.1 billion reasons to be glad he owns the Cowboys.

According to Forbes, the Cowboys are worth $2.1 billion, the most of any American sports franchise and second only to English soccer team Manchester United among all sports franchises in the world. The magazine estimates that the Cowboys generated $500 million in total revenue last season. Not bad for Jones, who bought the Cowboys for $140 million in 1989.

Forbes estimates the Patriots to be the second-most valuable franchise, worth $1.64 billion, followed by the Redskins ($1.6 billion), Giants ($1.47 billion) and Texans ($1.31 billion).

According to Forbes, 20 of the NFL’s 32 franchises are worth at least $1 billion. The least valuable franchise is Jacksonville, worth $770 million.

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39 Responses to “Cowboys’ value estimated at $2.1 billion, highest in American sports”
  1. mazblast says: Sep 5, 2012 6:13 PM

    Proof that money can’t buy class. It also hasn’t bought performance over the last 16 years.

  2. lesliedevereaux says: Sep 5, 2012 6:14 PM

    The Texans? I definitely wasn’t expecting them to be worth that much.

  3. ctiggs says: Sep 5, 2012 6:14 PM

    They are also the most hated team in American Sports, lol how can a team that hasnt won anything in 20 years be worth so much.

  4. eaglesfan036 says: Sep 5, 2012 6:16 PM

    Not trying to dis the Texans, but why are they worth that much?

  5. madmanleo says: Sep 5, 2012 6:17 PM

    And they squabble about money with the refs!? Terrible

  6. tomsd1 says: Sep 5, 2012 6:22 PM

    Didn’t the Dodgers just sell for $2.1 Billion?

  7. jjthesportsguy says: Sep 5, 2012 6:27 PM

    I wouldn’t give you a $2 bill for that train wreck.

  8. kattykathy says: Sep 5, 2012 6:29 PM

    2.1 billion

    And yet Jones and the NFL are so greedy they continue to lowball those fans that were sold obstructed or non existant seats for the Super Bowl.

  9. jimnaizeeum says: Sep 5, 2012 6:31 PM

    I wonder what they’d be worth if they had more than just the 1 playoff win since 1996.

  10. skoobyfl says: Sep 5, 2012 6:34 PM

    When the oil stops flowing, people stop going.

  11. hajjihajji says: Sep 5, 2012 6:35 PM

    most overrated franchise, what the hell have they done the last 20 years besides being overhyped

  12. NoHomeTeam says: Sep 5, 2012 6:40 PM

    It should go without saying (but I’m saying it) that a team is only “worth” what somebody is willing to pay.

    When the report says the Cowboys “generated” $500m in total revenue, it doesn’t mean that Jerruh rakes in that amount annually. A better number would be what the team nets. Jones isn’t about to let that number get out, but the Packers published theirs last year (publicly held) and it was something like $45m. Even if you assume that the Cowboys’ net is twice that of the Packers — and that’s probably pretty optimistic — they’re making $90m

    That’s a LOT of money, to be sure.
    But let’s say you’re a bajillionaire shopping around for an investment. You whip out your checkbook and scribble a check to buy the team from Jones. Using the $90m figure up there, it’s going to take about 20 years to even recover your investment, let alone see any profits.

    The Tennessee truck-stop king probably overpaid significantly for the Browns, but I’ll bet the numbers made more sense at $1b than “America’s Team” would at $2.1b

  13. binkystevens says: Sep 5, 2012 6:45 PM

    Seriously, no one cares about the worth of businesses. A $1B stadium does nothing when the product on the field stinks. It’s all about the game, not the media hype and tv ratings that Jerry sl*ts out for.

  14. davespil says: Sep 5, 2012 6:52 PM

    Never underestimate jerry’s ability to sell garbage to idiots.

  15. nickp91 says: Sep 5, 2012 6:53 PM

    Dallas Cowboys become the first American sports franchise worth more than $2 billion

  16. j0esixpack says: Sep 5, 2012 6:55 PM

    “Occupy Cowboys Stadium” is likely forming as we speak.

    They don’t have a reason to protest just yet but I’m confident they’ll think something up. With that value they can only be up to no good.
    ;)

  17. hittfamily says: Sep 5, 2012 6:56 PM

    The Dodgers were just sold for more than this amount. The Yankees are worth more than the Dodgers. Whoever came up with these numbers should do a market analysis, and re crunch.

  18. bigzant82 says: Sep 5, 2012 7:10 PM

    the browns sold for 1 billion dollars sooo

  19. succulentnipples says: Sep 5, 2012 7:15 PM

    That guy looks like what my toilet bowl looks like right now.

  20. kacapaco says: Sep 5, 2012 7:31 PM

    I know football is played by idiots-who spear their head to another head- but the fans here looks more of the same.
    Jerry knows business! Though football business has strong relationship to on field results, Jerry knows how to make the best out of everything. Stop trash talking you miserable idiots.

  21. bluebongzilla says: Sep 5, 2012 7:40 PM

    “ctiggs says: Sep 5, 2012 6:14 PM

    They are also the most hated team in American Sports, lol how can a team that hasnt won anything in 20 years be worth so much.”

    The Cowboys have won three Super Bowls in the last 20 years. How many has your team won?

  22. bluebongzilla says: Sep 5, 2012 7:48 PM

    hittfamily says: Sep 5, 2012 6:56 PM

    “The Dodgers were just sold for more than this amount. The Yankees are worth more than the Dodgers. Whoever came up with these numbers should do a market analysis, and re crunch.”

    Why? The issue is actual worth, not what it would bring on the open market.

  23. jayquintana says: Sep 5, 2012 7:50 PM

    Got to give Jerry props for at least trying to put together a winning team. Unlike Donald Sterling of the NBA, he’s not satisfied with just making money.

  24. bluebongzilla says: Sep 5, 2012 7:50 PM

    succulentnipples says: Sep 5, 2012 7:15 PM

    That guy looks like what my toilet bowl looks like right now.

    I highly doubt your toilet looks like $2.1 billion worth of businessman.

  25. grogansheroes says: Sep 5, 2012 7:50 PM

    hittfamily says:
    Sep 5, 2012 6:56 PM
    The Dodgers were just sold for more than this amount. The Yankees are worth more than the Dodgers. Whoever came up with these numbers should do a market analysis, and re crunch.
    —————————————————-
    The Dodgers included the real estate by the stadium, the stadium, and most importantly, the cash cow that is a TV network. Dodgers themselves were only about $800M.

    But the real issue is, Man U LOSES money every year, all NFL teams make money.

  26. warhawk12 says: Sep 5, 2012 7:52 PM

    The most overrated team in the world!!!! PERIOD!

  27. supremekingz says: Sep 5, 2012 8:02 PM

    How much are the Yankees worth? I’m surprised they’re not the highest in the country.

  28. kiopta1 says: Sep 5, 2012 8:02 PM

    The stadium seems to be the only worth while part of it. But I do want miles Austin to have a great year.

  29. bluebongzilla says: Sep 5, 2012 8:03 PM

    “When the report says the Cowboys “generated” $500m in total revenue, it doesn’t mean that Jerruh rakes in that amount annually. A better number would be what the team nets. Jones isn’t about to let that number get out, but the Packers published theirs last year (publicly held) and it was something like $45m. Even if you assume that the Cowboys’ net is twice that of the Packers — and that’s probably pretty optimistic — they’re making $90m”

    You should have read the article. “Last season the Cowboys generated $500 million in total revenue, a record for an American sports team, and posted operating income (earnings before interest, taxes, depreciation and amortization) of $227 million, $108 million more than any other football team and more than either the entire National Basketball Association or National Hockey League.”

    You would have also seen that the Packers had $43.1 million in net operating income on $276 million revenue.

  30. bluebongzilla says: Sep 5, 2012 8:12 PM

    By the way, Browns 28.7 million net on $258 million revenue. The Cowboys make ~10 times the money on ~double the revenue. If the Browns can fetch a billion bucks, the Cowboys could fetch $5 billion.

    But like Jones says, they ain’t for sale.

  31. steveohho says: Sep 5, 2012 8:14 PM

    These valuation exercises always crack me up. If some billionaire or a group of em wants a crappy team bad enough they will pay whatever it takes to get the team no matter how little or how much it is objectively valued.

  32. showmeram says: Sep 5, 2012 8:29 PM

    Their stadium is worth a billion

  33. rushmatic says: Sep 5, 2012 9:19 PM

    I have to wonder how much the stadium is “worth”. Also, it’s surprising to me, considering the lack of success.

  34. thefiesty1 says: Sep 5, 2012 9:33 PM

    Why????? Kind of like everything else. Overpriced!

  35. TylerHills says: Sep 5, 2012 9:54 PM

    And they aren’t even in the Top 25 for best teams in American Sports. You can even make the argument that they aren’t even in the Top 15 for best NFL teams. But I do think people need to ease up on Romo. For the most part he balls out and its not his fault they are losing. The Defense, Offensive Line and WRs need to step there game up before the Cowboys can become contenders.

  36. 1bigtex says: Sep 5, 2012 10:12 PM

    @ showmeram

    Uh dude, hate to break it to you, but the Cowboys do not (repeat, NOT) own the stadium. The stadium is owned by the City of Arlington. The Cowboys have a lease. Do yourself a favor and learn BEFORE you speak.

  37. contra74 says: Sep 5, 2012 10:57 PM

    You would have also seen that the Packers had $43.1 million in net operating income on $276 million revenue.
    —-
    Unless you’re a “shareholder” nobody really cares about the Packers.

  38. qwerty007qwerty007 says: Sep 5, 2012 11:17 PM

    The Dodgers included the real estate by the stadium, the stadium, and most importantly, the cash cow that is a TV network. Dodgers themselves were only about $800M.

    But the real issue is, Man U LOSES money every year, all NFL teams make money.

    ————————————————-

    Man U loses money every year because the Glazers leveraged their takeover by putting the club into debt, by the tune of 500 Million pounds…

    ….kinda like buying a billion dollar house, then re-mortgaging it, so you don’t have to put any money from your pocket into it.

    They use the profits and cash flow to pay down the debt. The latest stock offering they had – 50% went to pay down debt, and 50% went…

    …into their pockets.

  39. mrlaloosh says: Sep 6, 2012 1:58 PM

    The least valuable Jaguars are worth more than the whole city of Jacksonville.
    Just think what they’ll be worth at the new Farmers Field in Los Angeles. MUCHO DINERO!!!

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