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Brady stages a quiet Nike revolt, too

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Griffining may not be catching on (two straight losses tends to take the steam out of a budding craze), but one of Griffin’s other habits has spread from D.C. to Foxboro.

Griffin, who has a deal with adidas, likes to obscure the Nike logo on his warmup gear.  On Wednesday, Patriots quarterback Tom Brady, whose UnderArmour deal includes equity, showed up for his weekly press conference with a piece of tape over the Nike logo on his sweatshirt.

Here’s the photo taken by Shalise Manza Young of the Boston Globe, via USA Today.

If Brady had worn an UnderArmour hat to the press conference, he would have been fined.  (Indeed, Brian Urlacher once was slapped with a $100,000 fine for wearing a Vitamin Water hat to a press conference in the week before the Super Bowl.)  It remains to be seen whether the NFL will take action against Brady.

To speed the process along, we’ve asked the league for its position.

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38 Responses to “Brady stages a quiet Nike revolt, too”
  1. bobbinski1229 says: Sep 27, 2012 8:37 PM

    “To speed the process along, we’ve asked the league for its position.”

    Snitches get stitches!

  2. robgilman says: Sep 27, 2012 8:39 PM

    cmon its brady. they wont fine him

  3. aintasinner says: Sep 27, 2012 8:44 PM

    Ridiculous! They should be able whatever they want except for gamedays.

  4. rickastleydancemoves says: Sep 27, 2012 8:46 PM

    I wonder why this isn’t a bigger story? See if Andrew Luck, Aaron Rodgers, or Tom Brady covers the logo, it’s a non story. But if RG3 or Cam Newton does it, it’s a controversy.

  5. Legion Of Boom says: Sep 27, 2012 8:47 PM

    Wouldn’t it be great if they just got rid of sponsors altogether….You may say I’m a dreamer

  6. nutz248 says: Sep 27, 2012 8:48 PM

    must be nice to wear free gear n get paid for it..

  7. scoops1 says: Sep 27, 2012 8:49 PM

    What would happen if Rogers showed up to the press conf wit domino’s pizza

  8. dalucks says: Sep 27, 2012 8:54 PM

    A better story would be how much NFL Nike merchandise is made in China? Nothing is better than finding out a Nike NFL jersey which sells for $100 was made by someone being paid 50 cent a day working 12 hour shift. Can you investigate that for us sir?

  9. onlysane1intheroom says: Sep 27, 2012 9:11 PM

    Deal includes equity…smart man.

  10. EJ says: Sep 27, 2012 9:19 PM

    This is Tom Brady we are talking about, he won’t get fined. Anyone else would get slapped with a big nasty fine.

  11. redskinsrt says: Sep 27, 2012 9:20 PM

    The tape will not be destroyed this time.

  12. smartanis says: Sep 27, 2012 9:59 PM

    Does anyone else remember Bottlegate? Back when NASCAR was still almost relevant enough to be covered by mainstream sports outlets, and drivers kept knocking bottles of a non-sponsor’s drink off of their car in winner’s circle? Remember how ridiculous that was? I mean, if the mainstream media was covering NASCAR, it HAD to be ridiculous, right?

    Feels a lot like this little sideshow.

  13. 315judman says: Sep 27, 2012 10:13 PM

    If Tom Brady wants to send a message he should do it in some Zubaz!

    Too bad his Uggs didn’t make it into the viewfinder. Then there would be some trouble for sure.

  14. briang123 says: Sep 27, 2012 10:18 PM

    Hmmmm…RG3 gets ridden like a rodeo bull but not a word said about Brady. Rg3 is black and Brady is white. What could possibly account for the difference in treatment?

  15. jasons81 says: Sep 27, 2012 10:18 PM

    “Griffining may not be catching on (two straight losses tends to take the steam out of a budding craze), but one of Griffin’s other habits has spread from D.C. to Foxboro.”

    You mean the habit of winning the first game and then dropping the next two?

  16. cunninglinguist69 says: Sep 27, 2012 10:27 PM

    The lucrative contract that the NFL has with Nike includes exclusivity for press conferences, so you can’t blame the league for protecting it’s business interests. My question is, why doesn’t Under Armor simply pay Brady enough to cover the fine, plus a tidy sum?

  17. devrick says: Sep 27, 2012 10:31 PM

    Why didn’t Brady just cut the sleeves off like his coach does?

  18. irishnativeson says: Sep 27, 2012 10:33 PM

    I’ll bet uncle Phil resembles Jack Nicholson in his roll in The Witches of Eastwick.

  19. marlin6262 says: Sep 27, 2012 10:40 PM

    We wouldn’t be having this discussion if the NFL just went with Uggs as a shoe sponsor…

  20. lordfletcher says: Sep 27, 2012 10:47 PM

    it’s interesting that they can wear a Polo shirt and Joe bob who cares clothes after the game during a press conference but cannot wear other name brand sports athletic apparel.

    Unreal the legalities of the world these days

  21. jss86 says: Sep 27, 2012 11:03 PM

    Now that the ref lockout has been sorted out, we can focus on the real issues effecting our beloved game such as making sure sponsours logos dont get covered.

  22. conormacleod says: Sep 27, 2012 11:06 PM

    Who the heck cares what they wear? At least it wasn’t a locker room shot with these guys half naked. Put some damn clothes on or keep the cameras out of the locker room.

  23. CKL says: Sep 27, 2012 11:15 PM

    briang123 says:
    Sep 27, 2012 10:18 PM
    Hmmmm…RG3 gets ridden like a rodeo bull but not a word said about Brady. Rg3 is black and Brady is white. What could possibly account for the difference in treatment?
    ________________________________
    I thought what RGIII did was pretty clever myself.
    But perhaps…just perhaps any difference (Each guy got a post here the first time they were spotted and IIRC RGIII did it a second time, which garnered him a second post so there really isn’t any difference as far as this site) is that RGIII did it in pregame warmups when more eyes were upon him than are on TB in a routine weekday presser…no…probably racist just like you said. Common sense need not apply.

  24. kevpft says: Sep 27, 2012 11:46 PM

    Love you guys asking why no one’s talking about Brady doing this, just RGIII and Cam… on a STORY ABOUT HOW BRADY IS DOING THIS.

    Not only that, but a story that promises further investigation.

    I believe racism is alive and well, but choose your battles, as they say.

  25. cpo187 says: Sep 28, 2012 12:16 AM

    “I wonder why this isn’t a bigger story? See if Andrew Luck, Aaron Rodgers, or Tom Brady covers the logo, it’s a non story. But if RG3 or Cam Newton does it, it’s a controversy.”

    “Hmmmm…RG3 gets ridden like a rodeo bull but not a word said about Brady. Rg3 is black and Brady is white. What could possibly account for the difference in treatment?”

    Cause they are black right? Shut the hell up with that. Cam and RG3 are arguably the 2 most popular QB’s in the league at this moment. Both are making the league tons of money. And it was only controversy when RG3 did it more then once. The first time it was a league rule imposed fine and he was told not to do it again. The second time showed defiance. But if you want to believe that its because the NFL hates black people, then go ahead with you ignorance.

  26. wayne1693 says: Sep 28, 2012 1:28 AM

    It’s class-less to go out of your way to cover up a logo, unless there is a legitimate reason to make a statement against the company.

  27. bballern23 says: Sep 28, 2012 1:38 AM

    u guys r sayin it’s a big deal if RG3 does this but it’s a non-story if Brady does it….. DUHHHH!! this story is about Brady Einstein… quit trying to play the race card wherever you think you can.

  28. rodell77 says: Sep 28, 2012 2:03 AM

    this nothing new. drew pearson did this years ago with his shoes…..on game day!!

  29. deathtoromo says: Sep 28, 2012 6:58 AM

    For those dogging rg3, he doesn’t play defense….really wish he did. D Hall would have trouble covering the logo.

  30. blue9505 says: Sep 28, 2012 7:29 AM

    I’m pretty sure that he is not even wearing a Nike sweatshirt. This is an old Reebok sweatshirt, which probably explains the tape covering the logo – its likely that he was required to do so. If you saw the brief clip from last nights game of the halftime ceremony for Jamal Lewis, the same thing happened – he was wearing one of the old Reebok jackets with black tape over the Reebok logo. Might be a little quick to react to this one Florio – and I hate Tom Brady as much as the next guy.

  31. cleverbob says: Sep 28, 2012 7:34 AM

    Maybe the players should read the terms of their NFL contracts before they sign conflicting sponsorship deals…

  32. bowltr says: Sep 28, 2012 7:38 AM

    Little different for Brady than the others as Brady is a part owner of UA. That was part of his compensation package when he agreed to represent UA. Don’t blame him one bit.

  33. Savage Lizard says: Sep 28, 2012 10:11 AM

    When I saw the title, I was hoping he was revolting against the hideous disco collars that Nike has on these unis.

  34. rexranius says: Sep 28, 2012 10:22 AM

    It’s class-less to go out of your way to cover up a logo, unless there is a legitimate reason to make a statement against the company.
    ————————————————

    But you are showing some class to the company who is paying you big bucks to support their brand name. If someone was willing to pay me millions of dollars to promote them, I would go the extra mile to ensure that I get them to give me a second deal. “Class” can be bought.

  35. jrod691 says: Sep 28, 2012 11:22 AM

    @ blue9505

    The only intelligent post in this article (including the article). I applaud you.

  36. londonfletcher59 says: Sep 28, 2012 1:52 PM

    “wayne1693 says:
    Sep 28, 2012 1:28 AM
    It’s class-less to go out of your way to cover up a logo, unless there is a legitimate reason to make a statement against the company.”

    I wouldn’t say “classless”. If you’re sponsor is paying you to advertise their stuff and most likely paying any fine you get from the NFL for covering up the Nike logo, you’d do it to.

  37. burgundyngold4evr says: Sep 28, 2012 2:54 PM

    The NFL is making money off of the partnership with Nike….the players are not making a dime from this partnership, but some are making money from others brands. I feel the league should only care about what players wear on game day. Any other time would be just be having too much control over someone. Like it is now

  38. footballer4ever says: Sep 30, 2012 12:29 PM

    Florio: “It remains to be seen whether the NFL will take action against Brady.

    To speed the process along, we’ve asked the league for its position.”
    ——————————————————–
    How “kind” of you to help out to expedite the process. If this is not clear indication of a sh!7 stirrer, then it’s definitely of a snitch. Either way, your true colors expose your ways in how you might behave personally and “professionally”. SMH

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