After using geriatric Super Bowl halftime acts like the Rolling Stones, Paul McCartney, Madonna, The Who, Bruce Springsteen and Tom Petty in recent years, the NFL is skewing younger with its choice as the next Super Bowl halftime performer: Beyoncé.
The NFL has confirmed that the 31-year-old Beyoncé is the choice for the Super Bowl XLVII halftime show at the Superdome in New Orleans on February 3, 2013.
I’ll leave it to those who actually watch the halftime show to determine whether Beyoncé is likely to put on a good show (I’m usually writing up my notes on the first half and/or waiting in a long line for the men’s room), but she would seem to make sense from a marketing perspective. The types of guys who like the Rolling Stones and Bruce Springsteen are already watching the Super Bowl. The presence of Beyoncé may attract some viewers, especially younger female viewers, who otherwise wouldn’t be watching the Super Bowl.
So while David Lee Roth will be disappointed, this selection makes sense.