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With help from sponsors, Chargers finagle sellout

San Diego Chargers v Kansas City Chiefs

KANSAS CITY, MO - SEPTEMBER 30: Atari Bigby #26 of the San Diego Chargers celebrates after recovering a fumble against the Kansas City Chiefs during the game at Arrowhead Stadium on September 30, 2012 in Kansas City, Missouri. The Chargers won 37-20. (Photo by Joe Robbins/Getty Images)

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The Chargers host the Chiefs on Thursday night. The Chargers reportedly had 10,000 unsold tickets for the game. The Chargers sold those tickets.

But not by marketing them to Chiefs fans.

With help from a cluster of sponsors (if Norv Turner won’t give anyone free advertising, we won’t either), the Chargers moved the remaining non-premium tickets. The unsold seats, purchased at 34 cents on the dollar, will be donated to local military bases and military hospitals.

The Chargers opted before the season not to reduce their minimum sales threshold from 100 percent of non-premium tickets to 85 percent.

After a 3-1 start, the Chargers have lost three games in a row. Not to be outdone when it comes to not getting it done, the Chiefs are 1-6 -- and they’ve never ever ever ever never ever led during any game this year, getting their one win on the final play of an overtime victory over the Saints.