Skip to content

Ronnie Lott introduces latest NFL player safety video

Nike Brings Broadway Bowl Football Matchup To The Heart Of Times Square Getty Images

Hall of Fame safety Ronnie Lott played football with such reckless abandon that when he suffered an injury to the tip of his left pinky finger, he famously requested to have it cut off so he wouldn’t have to sit out during the time it would have taken to let the injury heal properly. Times have changed, and you won’t see the NFL glorifying that moment.

Instead, what the NFL now promotes is a different way of playing football, and the NFL has Lott leading the charge. Lott and John Madden the co-chairs of the league’s Player Safety Advisory Panel, and Lott is now one of the public faces of the league’s emphasis on player safety. As part of that effort, Lott serves as the host of the league’s latest video to promote the proper way to hit.

The video, which you can watch here, shows good, clean hits from last year’s conference championship games and the Super Bowl, and Lott points out that the games were physical but not dirty.

“Tremendous athletic ability and hard-hitting action — all within the rules — are what made last year’s championship games so great,” Lott says. “There were no helmet-to-helmet hits, no hits on defenseless receivers, and no player fines in any of the three games.”

At a time when many NFL players and fans think the league has gone too far with its emphasis on player safety, especially in the wake of the Ed Reed suspension, Lott is using his strong credibility on the subject to bolster the NFL’s side.

Permalink 23 Comments Feed for comments Latest Stories in: Rumor Mill, San Francisco 49ers, Top Stories
23 Responses to “Ronnie Lott introduces latest NFL player safety video”
  1. fuglyflorio says: Nov 20, 2012 11:18 AM

    It’s ironic that one of the dirtiest players in NFL history is the spokesperson for safety.

  2. dannyabramowitz says: Nov 20, 2012 11:25 AM

    Goodell is ruining the NFL. The NFL will be “safe” in next 5-10 years, but no one will want to watch.

    It’s amazing that Goodell is destroying the thing he is charged to protect.

    The Reed suspension is a complete joke. Helmet to helmet contact was incidental and non-intentional. Also, Reed’s other alleged dirty hits were over the course of 3 YEARS.

    Goodell is a self-righteous d0-gooder grandstander. This is why many Saints fans doubt the “bounty” allegations. Goodell is more interested in grandstanding than, you know, the actual truth.

  3. mdd913 says: Nov 20, 2012 11:28 AM

    He is also using his strong credibility to speak out against the Saints getting railroaded by Goodell this season. Check out his pregame comments from Sunday.

  4. eastsideballa says: Nov 20, 2012 11:28 AM

    That’s like Charles Manson teaching people how not to kill.

  5. ironislanders says: Nov 20, 2012 11:28 AM

    In related news, Cortland Finnegan has unveiled his latest video promoting for his Anti-Bullying Campaign.

  6. kwgator says: Nov 20, 2012 11:40 AM

    The NFL should have had Troy McClure introduce the Video

  7. goldrush4949 says: Nov 20, 2012 12:01 PM

    Ronnie Lott couldn’t play in today’s NFL. GODdell would fine him into the poor house.

  8. Stiller43 says: Nov 20, 2012 12:05 PM

    Wow that sounds awful

  9. tatatoothy says: Nov 20, 2012 12:13 PM

    I thought Rodney Harrison was in line for this job.

  10. tackleberries says: Nov 20, 2012 12:14 PM

    Leonard Little is narrating the film on the NFL’s designated driver program.

  11. Patriot42 says: Nov 20, 2012 12:15 PM

    When will those that are trying to save the planet from injuries ban boxing. The primary purpose of your opponent is to knock you out.

  12. packerfan1000 says: Nov 20, 2012 12:19 PM

    Goodell is ruining the NFL. The NFL will be “safe” in next 5-10 years, but no one will want to watch.

    It’s amazing that Goodell is destroying the thing he is charged to protect.

    The Reed suspension is a complete joke. Helmet to helmet contact was incidental and non-intentional. Also, Reed’s other alleged dirty hits were over the course of 3 YEARS.

    Goodell is a self-righteous d0-gooder grandstander. This is why many Saints fans doubt the “bounty” allegations. Goodell is more interested in grandstanding than, you know, the actual truth.

    —————————–

    Just one comment. “No one will want to watch.”

    Really? No one will want to watch? The NFL??? We will be watching the NFL in 5-10 years. I can assure you of that.

    Who’s going to stop watching? You? The other diehard fans who love the NFL so much they take the time to read daily news bits on websites about it and even comment on the posts after they read it?

    And if your argument is that the average fan will not want to watch, that’s even further from the truth. The average fan doesn’t even know about the player safety issue. The average fan tunes in with their families and friends on Sunday to watch the games, root for their favorite teams, and have a great time doing it.

    We who read these posts and comment on them are not the average fans. We are the diehards. We diehards aren’t going anywhere. And the average fans certainly aren’t.

  13. usher716 says: Nov 20, 2012 12:21 PM

    The next safety video will be introduced by Rodney Harrison

  14. bdfun400 says: Nov 20, 2012 12:34 PM

    Next Bill Romanowski will be introducing a video on how to not punch your teammates in the eye

  15. goldrush4949 says: Nov 20, 2012 12:38 PM

    Terry Bradshaw introduces the league’s IQ test.

  16. rhone16 says: Nov 20, 2012 1:09 PM

    Many commenters here are missing the point. Ronnie Lott loves hard hits as much as ever, and is making the point that hitting hard is fine as long as you do it properly. Watch the 49ers D and you’ll see plenty of great tackling and vicious hits that fall well within the current rules.

  17. purplengold says: Nov 20, 2012 1:19 PM

    Great points about player safety. Hit hard, lead with the shoulder, wrap up, and keep your legs moving. Folks who enjoy headhunting and the resulting concussions can watch NASCAR and wait for the inevitable multi-car pileups.

  18. jnova80 says: Nov 20, 2012 1:32 PM

    fuglyflorio says: Nov 20, 2012 11:18 AM

    It’s ironic that one of the dirtiest players in NFL history is the spokesperson for safety.
    ————————————————–

    Dirty or just an overall monster to opposing teams? There’s a difference.

  19. phelbin says: Nov 20, 2012 2:47 PM

    dannyabramowitz says:

    Goodell is ruining the NFL. The NFL will be “safe” in next 5-10 years, but no one will want to watch.

    - – - – - – - – -

    The game is safer now than it was just 20 years ago with the limitations on defense and protections for defenseless players. And viewership has never been higher!

    If you judge by viewership, revenue, and overall popularity, I’d say Goodell has done a pretty good job.

  20. sfm073 says: Nov 20, 2012 4:30 PM

    Does Ronnie Lott really care about this
    Or he is he getting paid to do this?

  21. igotsanduskied says: Nov 20, 2012 5:39 PM

    One of the dirtiest players of all time? U serious? Lott didn’t take head shots, he just hit hard as hell. He also didn’t lead with his head like a lot of guys do now. He could play in today’s NFL, though he might be unfairly fined some of the time.

  22. imjinbrdgr says: Nov 20, 2012 8:50 PM

    I too miss the days of head shots and clothes lines. Thing is I was watching them, and not suffering from their effects. The referees are having a hard time changing the game away from dangerous hits. That much is obvious. But if the game does not change it will cease to exist. The rule changes are a direct result of the law suits filed by previous players who have dementia and other issues directly caused by years of entertaining us as we sat on the sofa in amazement. I have read many posts on here about how terrible it is that the NFL does nothing for the players who made the game so popular in the first place. Well not only should they help those guys out it has a responsibility to not have generation after generation of crippled demented ex players. The change will be difficult and the refs calls will be criticized, just as all calls are, but there is no other choice. Not if you want any football at all.

  23. lionfish57 says: Nov 21, 2012 9:31 AM

    Why don’t players wear pads anymore? Instead of changing the rules which changes the game, make them wear pads. I bet the number of injuries in the NFL would be reduced tremendously.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!