Cowboys receiver Dez Bryant has threatened to miss regular-season games if he doesn’t get the contract he wants by July 15, the deadline for signing franchise-tagged players to a multi-year deal. It was obvious from the moment owner Jerry Jones said he’s confident Bryant will be leading the charge in Week One against the Giants that the Cowboys don’t buy it.
And so the latest report that the Cowboys don’t buy it wasn’t a surprise. Neither was the report that the Cowboys believe Bryant needs the money; as Clarence Hill of the Fort Worth Star-Telegram said on Friday’s PFT Live on NBC Sports Radio, the Cowboys have known all about Bryant’s total financial condition for years, since the team has been helping him manage it.
To get the Cowboys to take his threat seriously, Bryant will have to something surprising, to the point of shocking. He’ll need to publicly declare that he will not show up for the regular-season opener if he doesn’t have a new contract before July 15. And he’ll need to be prepared to reiterate that vow after July 15, if he doesn’t get a new contract.
Meanwhile, there are indications that a new contract is possible before July 15. Earlier this week, some in Dallas believed a deal was imminent. (A source with knowledge of the situation told PFT that nothing would be happening soon.)
With 12 days to go until the window closes on a long-term deal, time is running short. And in a deadline-driven business like the NFL, the time is getting ripe to work something out.
Ultimately, the question is whether an intersection can be found between what Bryant wants and what the Cowboys will pay. It’s easy to protect the team against potential off-field issues. The more significant challenge will be to come up with a structure and a total payout that gives Bryant what he deserves, especially since he could make more than $28 million under the tag over the next two years before hitting the market in 2018.