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NFL puts the pinch on Santa Clara for Super Bowl hosting

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With the universe of cities that could host the Super Bowl expanding to include cold-weather locations and brand-new venues, the NFL has the ability to drive an increasingly hard bargain when it comes to awarding the game.

And the folks in Santa Clara currently are on the wrong end of the hard bargain.

Mike Rosenberg of the San Jose Mercury News outlines the various concessions for which the league is looking in exchange for Super Bowl L or LI coming to the Bay Area.  Apart from leasing the new 49ers stadium at a much lower rate to possible tax breaks for the league to pocketing a portion of the tax revenue generated by hotels and other venues during Super Bowl week, the NFL wants to get paid.  As it always does.

“The NFL being the NFL, they obviously have the wherewithal to try to impose certain concessions from the host cities,” said Santa Clara city attorney Ren Nosky, who possibly is known in legal circles as El Capitán Obvioso.

NFL spokesman Greg Aiello told Rosenberg that the league also routinely seeks a waiver of sales tax on Super Bowl tickets.  “The Super Bowl brings significant economic [activity] to a host community, estimated to be several hundred million dollars,” Aiello said.

That’s the way the game for the ability to host The Game is played, because there’s never a shortage of cities that want to host the Super Bowl.

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22 Responses to “NFL puts the pinch on Santa Clara for Super Bowl hosting”
  1. whatevnfl says: Jan 11, 2013 9:18 PM

    “That’s the way the game for the ability to host The Game is played, because there’s never a shortage of cities that want to host the Super Bowl.”

    Nope, just a shortage of seats in some cities apparently.

  2. dans761 says: Jan 11, 2013 9:18 PM

    If SF can’t win a Super Bowl (they never will again), might as well try to get one.

  3. JSpicoli says: Jan 11, 2013 9:19 PM

    I give the NFL another 10 years tops before they start to lose fans.

  4. citizenstrange says: Jan 11, 2013 9:26 PM

    The NFL is about to jump the shark. It was a nice run though.

  5. kacapaco says: Jan 11, 2013 9:26 PM

    And everyone, from the corrupt DC politicians to NFL executives to owners to players keep squeezing the tax payer. I want cities to stand up these league bullies.

  6. cometkazie says: Jan 11, 2013 9:27 PM

    That’s the way the game for the ability to host The Game is played, because there’s never a shortage of cities that want to host the Super Bowl.
    At least for now.

  7. joelvis72 says: Jan 11, 2013 9:51 PM

    The Santa Clara people ought to tell the league that they’ll give them concessions in exchange for putting the name of the city on programs/tickets/all promotional materials, unlike “North Texas,” “South Florida,” etc. I would assume the NFL would want to label the game as being held in “Northern California.”

  8. samapoc says: Jan 11, 2013 9:59 PM

    New Orleans is the only city that should host the Superbowl.

  9. mcjon22 says: Jan 11, 2013 10:48 PM

    Not even a Packer fan, but the only place a cold weather Super Bowl should ever be played at is Lambou Field.

  10. gettingseattled says: Jan 11, 2013 10:55 PM

    It seems rather obvious that the NFL would employ concessions for the privilege to host a Super Bowl. It does happen to be the biggest single game on the Western Hemisphere year after year.

  11. sdcreppin says: Jan 11, 2013 11:03 PM

    San diego is the best place for a super bowl

  12. bnwpnw says: Jan 11, 2013 11:25 PM

    Santa Clara? Isn’t that like an hour south of San Francisco?

  13. fightnamish says: Jan 11, 2013 11:35 PM

    let me get this straight, NFL charges over $1, 000 to start for tix and they want to keep the tax revenue? The NFL really is run by a bunch of crooks

  14. wwttww says: Jan 11, 2013 11:39 PM

    Super Bowl L just looks weird

  15. usetabe says: Jan 12, 2013 12:07 AM

    Santa Clara, not a big city, went way out on the limb to partially finance the new high-tech billion dollar plus stadium. While negotiations were underway, the NFL constantly hinted that a Super Bowl would be rewarded. Now this. Why does the NFL seem like AIG talking about suing the US who bailed them out. Pigs at the trough.

  16. bestcoast7 says: Jan 12, 2013 1:13 AM

    Santa Clara is about 45 min from SF. nice area.

  17. hendeeze says: Jan 12, 2013 1:34 AM

    They use public funds to build stadiums.
    They charge 300 bucks for jerseys
    They charge upwards of 1k for premium seats
    Advertisers spend millions on 15 second commercials


    They are a Non profit organization. And want additional tax breaks and concessions. These guys are nothing but crooks, rivaled only by World Banks.

  18. richiesaurus310 says: Jan 12, 2013 5:34 AM

    Nothing personal, just business.

  19. samapoc says: Jan 12, 2013 6:24 AM


  20. rtk23 says: Jan 12, 2013 6:31 AM

    Shouldn’t the Roman numerals be retired and just start using numbers?

  21. lawyermalloy says: Jan 12, 2013 6:39 AM

    The NFL are nothing but “GONIFFS”

  22. thingamajig says: Jan 12, 2013 10:19 AM

    Does anybody in big business or politics do anything ethical these days?

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