Skip to content

Cleveland Browns to sell naming rights to stadium

Getty Images

Jimmy Haslam, the newest owner of the Cleveland Browns, is getting close to taking an unprecedented step in Browns franchise history.

According to John Funk of the Cleveland Plain-Dealer, the Browns are expected to announce this week they have agreed to sell naming rights to Cleveland Browns Stadium to the Akron-based FirstEnergy. The Browns have never sold the naming rights to a building they’ve played in.

There are only eight stadiums in the NFL that would remain without naming rights deals: Arrowhead Stadium (Kansas City Chiefs), Candlestick Park (San Francisco 49ers), Cowboys Stadium (Dallas Cowboys), Georgia Dome (Atlanta Falcons), Lambeau Field (Green Bay Packers), Paul Brown Stadium (Cincinnati Bengals), Ralph Wilson Stadium (Buffalo Bills) and Soldier Field (Chicago Bears).

Permalink 65 Comments Feed for comments Latest Stories in: Cleveland Browns, Rumor Mill, Top Stories
65 Responses to “Cleveland Browns to sell naming rights to stadium”
  1. thegreatgabbert says: Jan 15, 2013 12:08 AM

    A guy in the neighborhood bought the rights for $300. He will name the stadium Phyllis after his late grandmother. She would have liked that.

  2. tyler4richardson says: Jan 15, 2013 12:15 AM

    I like it more when they don’t have a bought name, but it’s all about money.

  3. mikelitoris1 says: Jan 15, 2013 12:16 AM

    I liked The Factory of Sadness better.

  4. donny1rodriguez says: Jan 15, 2013 12:17 AM

    Purina Field

  5. Pacific NW Mark says: Jan 15, 2013 12:19 AM

    Wait, naming rights to ‘The Factory of Sadness’?

    It will be interesting to see which corporations are interested in this historic opportunity.

  6. mustangseo says: Jan 15, 2013 12:25 AM

    We knew this was coming so no surprise here. Just glad its a positive sounding name. Ya know, unlike Heinz Field (what a joke).

  7. 00reo says: Jan 15, 2013 12:28 AM

    Oh please let it be bought by the same company that makes “Sh*t happens” Dog Poop Bags.

  8. talkingproud says: Jan 15, 2013 12:34 AM

    Charmin Field

  9. beavertonsteve says: Jan 15, 2013 12:35 AM

    UPS + Cleveland Browns, C’mon, make it happen.

  10. MCxShow says: Jan 15, 2013 12:46 AM

    Should re-name the stadium either “The First Energy Factory of Sadness” or “First Energy Field”

  11. wheresmyjuice says: Jan 15, 2013 12:47 AM

    Shocked that Cincy has made the last 25% of this list

  12. gettingseattled says: Jan 15, 2013 12:48 AM

    Stadium this, stadium that. I love calling my homefield Century Link Stadium. As if I have some homage to the Century Link Cable network gods…..even though I subscribe to Comcast. If I could only wish into reality the former suitor of my homage…oh wait, that was Qwest Field……..How many cable providers, oh g-d!! How many?!!!!! Please, how much public funding must we surrender?

  13. kgmoome says: Jan 15, 2013 12:56 AM

    When will they take out the grass and put in the fake stuff?

  14. coltsluckdynasty says: Jan 15, 2013 12:56 AM

    I don’t get the lets keep it real mentality, the only thing keeping it real is an abundance of cash that people make by seeking the naming rights. Why would you ever not sell? Lord knows a few of those franchises could use some extra money, or is it nobody wants to buy the rights to those stadiums? With the exception of lambeu field, because it’s publicly owned. Get some money for it, why the hell not?

  15. bharr170 says: Jan 15, 2013 12:56 AM

    Maybe they will finally get a logo other than a helmet too.

  16. bonniebengal says: Jan 15, 2013 1:02 AM

    I hate it that a part of history (stadium names) have pretty much all been sold to the highest bidder, except for the few mentioned above. History should trump the almighty dollar sometimes.

  17. johnnyb216 says: Jan 15, 2013 1:06 AM

    I thought candlestick park was changed to 3com park?

  18. 4512dawg4512 says: Jan 15, 2013 1:13 AM

    Surprised its not gonna be Flying J or Pilot stadium. Screw tradition go chase that dollar Jimmy

  19. slaughterrt says: Jan 15, 2013 1:14 AM

    The Bengals, Steelers, and Ravens should all chip in and rename it “Brownies Suck” Stadium.

  20. profootballwalk says: Jan 15, 2013 1:21 AM

    Buffalo and Cincinnati – small market teams mooching off the moneymakers, and refusing to make money by selling naming rights.

  21. hendeeze says: Jan 15, 2013 1:21 AM

    Factory of Sadness, let’s do this guys

  22. gerard33 says: Jan 15, 2013 1:29 AM

    Arrowhead, Lambeau, Soldier Field and the ‘Stick will NEVER change (I sincerely hope)…

  23. onlyifiwasasdumbasu says: Jan 15, 2013 1:29 AM

    let call it the circus… only animals and clowns work there

  24. asublimeday says: Jan 15, 2013 1:35 AM

    Oh man, how freaking low can this franchise sink before you stop buying tickets/merchandise?!

  25. hockeyfan28 says: Jan 15, 2013 1:36 AM

    That’s not so bad at least he didn’t sell them to Massengill or something

  26. phreakin says: Jan 15, 2013 1:54 AM

    This is one of my big issues with people today, no respect for history and tradition. There are certain things you just shouldn’t do. If you have enough money to buy a historic franchise then don’t mess with the historic part of it. But when it comes down to it, the only thing people are concerned with is the might dollar. It’s sad. The Rose Bowl comes to mind as well that shouldn’t have been messed with.

  27. bengalheel says: Jan 15, 2013 1:57 AM

    With the exception of Cowboys Stadium (which was only because it couldn’t be named “Jerry’s World), all the other non-corporate named stadiums are named in honor of a person or ring up a certain nostalgia (Arrowhead, Candlestick, & Soldier Field should never be renamed IMO). Cleveland Brown stadium sounds like a default name instead of one that exalts the region or has a special meaning (i.e. if it were named Dawg Pound Stadium). Don’t think many Browns fans will see this as a slap in the face of tradition.

  28. defscottyb says: Jan 15, 2013 2:00 AM

    They should name it “The Factory Of Sadness Stadium”

  29. benwaballs11 says: Jan 15, 2013 2:00 AM

    Hopefully this move allows Haslem to make some stadium upgrades (like new scoreboards that you can actually read) and to keep the ticket prices among the league’s lowest.

  30. tinbender2000 says: Jan 15, 2013 2:11 AM

    First Energy Brownout Stadium ?

  31. boondocksaint7 says: Jan 15, 2013 2:17 AM

    They should just name it Steelers stadium because Pittsburgh OWNS the Browns! Hahahaha!

  32. superputman says: Jan 15, 2013 2:23 AM

    Things like this bother me. Corporate sellouts suck. I feel sorry for the city of Cleveland… first Nick Swisher then Chudzinski and now this…? Enough for awhile.

  33. jimbo75025 says: Jan 15, 2013 2:34 AM

    Was the stadium included in the deal or is it publicly owned? Always sickening when an owner sells the naming rights to a stadium he/the team did not contribute a dime to for millions.

  34. franklinandbashandflorio says: Jan 15, 2013 4:34 AM

    Unfortunately, Waste Management lost their bid on the naming rights along with Honey Bucket.

  35. 84sgl says: Jan 15, 2013 4:57 AM

    You’re tellIng me the company that produces the highest quality of sadness is moving its headquarters?

  36. rbyrne56 says: Jan 15, 2013 5:03 AM

    I was just about to write…. Aren’t you guys forgetting about the super dome?….. Then I looked it up and its now called the “Mercedes-Benz Superdome” when the hell did that happen? I watch a ton of football and visit this site once a day…. and never in my life have I heard anyone call it the Mercedes-Benz Superdome… It sounds so strange.

  37. i10east says: Jan 15, 2013 5:36 AM

    Looks like the name will more than likely be ‘First Energy Field” as the ‘stadium’ and ‘park’ titles are already taken in other cities.

  38. packmanfan says: Jan 15, 2013 5:48 AM

    The Cleveland Browns are to football what the Chicago Cubs are to baseball.
    Losers and a joke year after year.
    Hang in there. Maybe someday you will get into winning ways again. Maybe.

  39. troysmithsghost says: Jan 15, 2013 5:49 AM

    How much is the Browns organization willing to pay some company for smearing their name by putting it on their stadium?

  40. packmanfan says: Jan 15, 2013 5:50 AM

    I appreciate the old school style of teams that have not sold out.
    Another reason to be proud to be a Packers fan. I doubt that Lambeau Field will ever cave in to selling it’s rights to be named something different.

  41. chudisoursavor19gobrowns says: Jan 15, 2013 5:52 AM

    It’s about time. Who cares what you call the stadium. It’s gotta be better than “Municipal”

  42. skins21 says: Jan 15, 2013 6:48 AM

    It will always be called the factory of sadness to me.

  43. iplay4keeps says: Jan 15, 2013 7:06 AM

    The Hubert H. Humphrey Metrodome is also a stadium that does not have naming rights. The field does though, which is the Mall of America Field.

  44. ballboy48 says: Jan 15, 2013 7:35 AM

    Chris Berman can now call it,”The Power Plant”!

  45. tomthebombtracy says: Jan 15, 2013 7:37 AM

    Since Progressive is at the Indians park and Quicken Loans at the Cavs, the obvious choice for the Browns is All-State because it already has “Mr. Mayhem” as its overrrding theme. Everything that can go wrong, does.

    Having said that the Browns beat the Steelers enough recently to cost them playoffs or seeding so I’ll shut up now.

  46. MichaelEdits says: Jan 15, 2013 7:51 AM stadium has a nice ring to it. Y’all loan me some money.

  47. 2difshoe says: Jan 15, 2013 7:53 AM

    First Energy is also the largest toilet manufacturing company in the industry, evident by their latest acquisition. They know a good deal when they see one.

  48. erikinhell says: Jan 15, 2013 8:01 AM

    How about, “Cleveland Browns staduim, sponsered by First Energy”? The fans would love First Energy more if they leave the original name up.

  49. bulldog12b says: Jan 15, 2013 8:20 AM

    Hopefully Haslam will use that money to pay for the team on the field. Lord knows Cleveland has cap space. Haslam needs to use up the majority of that space to bring in free agents at key positions. I’m so tired of losing but I’m not jumping ship just yet.

  50. ryanpbrown1984 says: Jan 15, 2013 8:23 AM

    Really? Wow who would of thought that the Browns would have became a sell out??

  51. ronarch13 says: Jan 15, 2013 8:27 AM

    First Energy beat out Allied waste, Waste Management, and Rumpkie…. The stadium gets their power from Cleveland Public Power so this makes perfect sense.

  52. christophershearin says: Jan 15, 2013 8:33 AM

    now we know why haslam bought the browns. He just wanted another cash cow, its pretty obvious he could care less about putting on a winner with the hiring of Chud……..

  53. scottplayersfacemask says: Jan 15, 2013 8:41 AM

    Shouldn’t Sadness Inc. get first dibs?

  54. whatnojets says: Jan 15, 2013 9:12 AM

    Better yet, as The New York Yankees if they are interested nuying the naming rights.

    They can call it “George M. Steinbrenner Stadium”

    Now that will give them immediate fame and fortune!

  55. whatnojets says: Jan 15, 2013 9:13 AM

    Better yet, ask The New York Yankees if they are interested buying the naming rights.

    They can call it “George M. Steinbrenner Stadium”

    Now that will give them immediate fame and fortune!

  56. slugdc says: Jan 15, 2013 9:14 AM

    This makes me sad. I wish teams would quit doing this. The NFL is richer and more powerful than it has ever been. Are the owners that hard up for money that they need to sell off these slices of team pride and tradition?

    “C’mon, kids! Let’s go down to Super Saver Discount Joe’s Furniture Warehouse Stadium!”

  57. audient says: Jan 15, 2013 9:17 AM

    Remember the Blackout of 2003? Took out most of Ohio, half the eastern seaboard, including New York City? You can thank First Energy for that.

    2003 = blackout.
    2013 = Brownout.

    You’ve come a long way in ten years, First Energy.

    woohoo, go Browns.

  58. Cereal says: Jan 15, 2013 9:20 AM

    Whats the current name, Factory of Sadness or Mistake by the Lake ?

  59. kingkornkahn says: Jan 15, 2013 9:40 AM

    The place has no history worth mentioning and has all charm of a BMV lobby. It is clearly a cookie cutter design that was rushed to get the team playing in it by 99′. Naming it after a corporation would not only be acceptable, but appropriate. It is a soulless surrogate for that old gray lady that lays at the bottom the lake. She should have taken the team with her.

  60. ubummer says: Jan 15, 2013 9:47 AM

    Haslam doesn’t care about history or tradition. He’s a businessman who only cares about dollars, and he hired another businessman Banner to run his team.

    The new name of the Stadium will be:

    “We Have Not Yet Had a Complete Meltdown at Davis Besse Nuclear Plant Stadium.”

    Very comforting I think. Though they’ll just shorten it to “Not Yet Stadium”, which coincidentally enough also fits the Browns with Haslam as their owner.

  61. loslonelyman says: Jan 15, 2013 10:06 AM

    If you did not know….There is a reason Joe Banner got the nickname Joe “Nickels and Dimes” Banner from eagles front office staff during his time with the Eagles. It was shortened generally in the media as just nickels. He charged for EVERYTHING within weeks of getting in the office. We got a lot of freebies/perks prior to that. Amazing, that we always made money as an organization, yet he micromanaged everything to the penny. He even cut our employee discount at the team store from 25% to 10% except when we made the playoffs…he doubled it to 20% till we lost. Could not even make it last till Super Bowl. Thank god Andy got us there once. Unfortunately, Howie and Don are even colder, so we wait to see if they drop the office thermostat temp to pinch pennies soon.

  62. miloatl says: Jan 15, 2013 10:25 AM

    This one doesn’t bother me. The stadium tradition was destroyed when the old Municipal stadium was torn down. Besides does anyone have any real affection for this new sanitized stadium? I miss the old one! Renaming that one would have been a crime. Take the $ and do some good with it.
    Now as far as where the Indians play- THAT was a travesty! It will always be known as “The Jake” in my house!

  63. almightysportsshow says: Jan 15, 2013 11:53 AM

    Why would Browns want Paul Brown’s face on there helmet? No logo is the way to go.

  64. ravenseattheirownpoop says: Jan 15, 2013 12:20 PM

    Seriously, who would pay a dime for that……..except maybe a garbage company…..

  65. zygizag says: Jan 15, 2013 3:20 PM

    10.5 Stadiums

    I believe because of state law the Vikings’ HHH dome is not named with a corp, but they found a way around the law and named the field after the Mall of America. Nice since that is where the last field was.

    I think the law was tied to the HHH Stadium so probably with thier new stadium I bet naming writes will be sold.

    Money from naming could perhap pay for opening roof upgrade the VIKES want. Maybe old new have not been following the stadium stuff since it was approved.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!