The NFL desperately wants to enhance the in-stadium experience. But the NFL continues to resist an innovation that would make watching the game in person a lot more like watching it at home.
For years, the technology has existed to implement a laser system that would make the line to gain visible to everyone in the stadium -- including the players, the coaches, and the officials.
Now, with more and more fans choosing to watch on TV, this system helps duplicate the technology that is available during the broadcast of every game.
“We have not been convinced that it would work for us, but we are open to further discussion after the season,” NFL spokesman Greg Aiello told the Associated Press.
The laser is embedded in the orange sticks separated by 10 yards, and the company that makes the device has received financial backing from legendary kicker and broadcaster Pat Summerall.