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Future NFL stadiums could feature less sitting, more standing

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Our pal Sam Farmer of the Los Angeles Times has written an article that looks at the various challenges the NFL is facing.  One of the biggest arises from persuading fans to choose to attend games over watching them at home.

Late in the item comes an intriguing prediction about the configuration of future NFL stadiums, courtesy of NFL executive V.P. of business operations Eric Grubman.

“What if a new stadium we built wasn’t 70,000, but it was 40,000 seats with 20,000 standing room?” Grubman said.  “But the standing room was in a bar-type environment with three sides of screens, and one side where you see the field.  Completely connected.  And in those three sides of screens, you not only got every piece of NFL content, including replays, Red Zone [Channel], and analysis, but you got every other piece of news and sports content that you would like to have if you were at home.

“Now you have the game, the bar and social setting, and you have the content.  What’s that ticket worth? What’s that environment feel like to a young person?  Where do you want to be?  Do you want to be in that seat, or do you want to be in that pavilion?”

Plenty of people would choose to be in the pavilion, if the price is right.  (And if the beer isn’t priced quite so high.)

Grubman’s example, with a 70,000-seat stadium becoming a 60,000-person hybrid, reflects another inevitable reality for the NFL.  To maintain the buzz of a full stadium, stadiums may need to get smaller.

“A restaurant isn’t as good if there’s only four people in there,” 49ers CEO Jed York said. “When a restaurant is hustling and bustling, it just feels better, the food tastes better because you see everybody else enjoying it. That’s the same thing for any live event.  Great bands, if you don’t have a great crowd, then the band isn’t quite as good.”

He’s right — and it’s wise for the league to continuously be thinking about ways to adapt the business model to ensure that business continues to thrive, not only on TV but inside each and every stadium.

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174 Responses to “Future NFL stadiums could feature less sitting, more standing”
  1. dmartin17 says: Jan 27, 2013 12:08 AM

    And this would be another reason NOT to go to games.

  2. cstill49ers says: Jan 27, 2013 12:10 AM

    Best seat in town is standing room on the arcade at AT&T park…
    Go niners!!!!!

  3. canetic says: Jan 27, 2013 12:11 AM

    You know what would be fun? If it didn’t cost a week’s salary to take your family to a football game. That’s why I stay home.

  4. fxws says: Jan 27, 2013 12:11 AM

    If I want a “bar-type environment”, I’ll go to a bar, it’ll be much cheaper.

  5. mazblast says: Jan 27, 2013 12:19 AM

    If I go to a game, I want to concentrate ON THAT GAME AND THAT GAME ONLY. I’m going to see plenty of the action from other games all the next week.

    Give me the scores of the other games, that’s enough. If I want to watch all the other games, I’ll save my money, get the NFL package on my cable system, and stay home.

  6. gmen0820 says: Jan 27, 2013 12:20 AM

    Why don’t they just make tickets/food much cheaper?

    It’s unfortunate how much experts over-think simplistic issues, like spending 9 BILLION dollars to make a train trip shorter by about 3 minutes.

  7. insertcrypticnameher says: Jan 27, 2013 12:20 AM

    this worked wonders for Soccer

  8. orivar says: Jan 27, 2013 12:22 AM

    A bar like room inside a stadium? Boring.

    Now a stadium inside a stadium, that’s what’s hip.

  9. wisewoo says: Jan 27, 2013 12:22 AM

    If you only read the title then you would dislike this idea completely. I was planning my mean comment myself…then I read the article.

    If you actually read the ideas they’re not bad. Very interesting concepts for combining the home experience with the game experience.

  10. demonspank says: Jan 27, 2013 12:23 AM

    Or I could go to something that resembles it, something like a…a… a bar?

    Is the difference one crowded window pointed at the field for $150?

  11. bradford08 says: Jan 27, 2013 12:24 AM

    Ah yes,………drinking and the NFL!

    That “Bar Setting” is a big seller for the standing room only crowd.

    As if the league didn’t already have a problem with unruly drunken fans at the games. Now we can have actual bar fights at the games!

    I think the league has pushed the “drinking at games” issue just about as far as it should go.

  12. brintfatre says: Jan 27, 2013 12:25 AM

    = more people watching on tv or ignoring professional football all together.

  13. 1oldpro says: Jan 27, 2013 12:26 AM

    More drinking, more fights, less people, less food sales, more chaos, more bathrooms. More security, more ambulances, bigger headaches, more people falling down from not having a seat to collapse into.

  14. t8ertot says: Jan 27, 2013 12:27 AM

    Why go to a stadium for a standing room, when you can do the same at a bar? Going to the game is all about watching it in person. I don’t need to be “in” the stadium to do the same thing I do elsewhere

  15. SparkyGump says: Jan 27, 2013 12:27 AM

    Doesn’t sound like much of a home field advantage. Look at Cowboys stadium. Only the visitors’ fans are cheering.

  16. twodat says: Jan 27, 2013 12:28 AM

    I want to watch a game not be bombarded by media. I don’t want people to talk to me – I just want to watch the game. I want to yell and disrupt the opposing offenses. I would stay home to avoid the stadium of the future. People stay home because their team is not doing well; the prices are too high for families and the food is terrible even in New Orleans.

  17. InFact says: Jan 27, 2013 12:28 AM

    If I wish to socialize, then I’d go to a bar.

    Forget all the hardware media.

    They are just another way for owners to make $$ with commercials.

    Call me Old School, but just give me the game.

    (Guess that’s why I don’t go to games any more.)

  18. roadtrip3500 says: Jan 27, 2013 12:32 AM

    Three key problems…

    – increased promotion of alcoholic beverage consumption. At a time when sports teams and leagues are concerned about drunken unruly fans and players getting DUI/DWI arrests, they can’t open 20,000 seat bars.

    – noise. When you’re watching a game at home, you hear the broadcasters and their analyses… so if you get up to go to the kitchen, you can still hear what’s going on (and rush back when you hear someone’s voice getting excited). How are you supposed to hear anything in a stadium-based sports bar? You’re competing with the outdoor crowd, the bar crowd, and the PA system… and with competing-content TVs, how would you get sound anyway? Ever try to listen to a game at a regular sports bar?

    – PSLs. This is how owners are paying for these new buildings – they are not going to give up charging a third of potential patrons (because no one will go to these bars if the price includes a “Personal Standing License”) and overcharge those who wish to sit in the stands – just ask the Jets how that worked out for them with MetLife (upper level non-PSL) vs how the Giants did it (all seats PSL).

  19. hedleykow says: Jan 27, 2013 12:32 AM

    Until they have betting windows at the stadiums, Las Vegas will remain the only decent place to watch football games.

  20. benroethlisberger7 says: Jan 27, 2013 12:33 AM

    …for the same price

  21. arcaero says: Jan 27, 2013 12:33 AM

    “What if a new stadium we built wasn’t 70,000, but it was 40,000 seats with 20,000 standing room?” Grubman said.

    Eric…you just don’t get it…we don’t want to pay $10 for watered down beer and grumpy power-suited security.

    Your wine and cheese crowd ruined live football, not HDTV.

    And by the way, we like kickoffs and punting too.

  22. pooinyourface says: Jan 27, 2013 12:37 AM

    ok well Ive been to countless packed out places where the food tastes like dog sh*t and never went back so stick to ur 49ers hipster crap and worry bout ur super bowl game instead of restaurant management

  23. nyjets1017 says: Jan 27, 2013 12:38 AM

    Did anyone stop to think hey maybe we shouldn’t charge 10$ beer,125$ a ticket,50$ parking, 8$ hot dog, and PSL’s that are crazy priced.People just can’t afford tickets but they don’t see that.

  24. geeeeemen says: Jan 27, 2013 12:38 AM

    Will they sell marijuana? I’ll stay at home.

  25. jimiinpa says: Jan 27, 2013 12:40 AM

    i wont get stabbed at home

  26. patssteelersorgiants says: Jan 27, 2013 12:41 AM

    So I can have 2 LCDs at home (one for game one for data) some pizzas, a recliner and a case of beer and get the same experience as the NFL of the future without an obnoxious drunk, parking, and cold temps? Why am I gonna go to a live game?

  27. davekezer says: Jan 27, 2013 12:41 AM

    How out of touch are these people??? Here’s a novel idea, guys: lower ticket/concessions/parking prices so it doesn’t cost $300 to take your family to the game.

    The end.

  28. demolition510 says: Jan 27, 2013 12:44 AM

    I’m sure they’ll cut the parking and concession prices in half.


  29. gadzod says: Jan 27, 2013 12:44 AM

    why would I want a bar type atmosphere at the games? People get into fights at the games because of alcohol. They get shot and stabbed. Not to mention…..if I want a bar type atmosphere, why would I pay $70+ for a ticket, and pay $9 for a cup of beer, when I can just walk into a bar for free and pay $4-5 for a bottle?

  30. udub says: Jan 27, 2013 12:45 AM

    This would only work if the team makes more money doing this 40K 20K split scenario than the typical stadium.

    I’m not sure it would work that way. People aren’t going to want to pay the typical NFL ticket price to stand in a bar like scene with 19,999 other people. Face it, the NFL isn’t going to make these hypothetical tickets $10-$20.

  31. questforthesixthnotthelast2013 says: Jan 27, 2013 12:47 AM

    No, im never going to a stadium until they figure out how to transport you like the Jetsons!

  32. bigbaldpapahawk says: Jan 27, 2013 12:49 AM

    Why pay to go to a game to stand in a bar once you get there?

  33. travel4football says: Jan 27, 2013 12:51 AM

    That would just encourage European type of Soccer hooliganism. That idea is just unbelievable stupid.

  34. fievel03 says: Jan 27, 2013 12:52 AM

    If you want to go to Buffalo Wild Wings, go to Buffalo Wild Wings. If you want to go to the stadium, go to the stadium. The two should be completely distinct experiences.

  35. bert1913 says: Jan 27, 2013 12:53 AM

    all the NFL has to do is buy up all of the hdtvs, give free rides to the stadium and charge $10 to get in, then i might thing about attending a game.

  36. dirtysouthniner says: Jan 27, 2013 12:53 AM

    I’d go to that event

  37. comatrip1 says: Jan 27, 2013 12:55 AM

    Wait, so pay $40 instead of $50 to stand and watch the game instead of sit and watch the game? Sorry NFL, but my couch with the refrigerator and toilet only feet away with no wait, and the controlled climate, and the HDTV with the best angles, and the lack of drunk and shouting fans, and not having to wake up at 9am for a 1pm game, and………………

  38. JSpicoli says: Jan 27, 2013 12:57 AM

    Things that said before a price drop or contraction.

    Bubble about to burst

  39. superputman says: Jan 27, 2013 12:57 AM

    ‘Dude! Start a mosh pit!’

  40. Corey Jeppesen says: Jan 27, 2013 1:01 AM

    My two cents: I WOULD LOVE a standing room, pavilion type area for games. Just make drinks and food cheaper and it’ll be a winner.

  41. Stiller43 says: Jan 27, 2013 1:01 AM

    Wow…that sounds like the worst idea i’ve ever heard…and i’m 24.

  42. motobus says: Jan 27, 2013 1:03 AM

    The nfl needs to stop trying to add things to stadiums I already have available at home or somewhere else. If I wanted to go to a bar to watch the game I would go to the bar to watch the game.

    The nfl needs to try to come up with original things that aren’t available at someone’s home. Adding wi-fi and bars really isn’t it.

  43. 4thqtrsaint says: Jan 27, 2013 1:04 AM

    Just lower prices. I think that everytime the league comes out with new ways to “enhance the experience” or to “put people in the stands. Stop trying to be smart and follow the bouncing ball here. Lower the prices on tickets, food and parking.

  44. souldogdave says: Jan 27, 2013 1:04 AM

    I wouldn’t go.

  45. der6495 says: Jan 27, 2013 1:11 AM

    Stadiums would be filled more often if alcohol wasn’t sold. 17-18% of Division I football stadiums sell alcohol to those of legal age in the general seating areas.

    None of the Big Ten schools sell alcohol in the general sections. I think Camp Randall, The Big House and The Horseshoe have pretty good attendance last time I checked.

    If the environment was more family friendly, along with ticket prices a little lower, the seats would fill back up.

  46. octothorpe455 says: Jan 27, 2013 1:13 AM

    Intriguing concept. It may have merit. The best part of it would be knowing that Jerry built the wrong stadium.

  47. rekingcrew says: Jan 27, 2013 1:14 AM

    This is an awesome idea.

  48. dbones750 says: Jan 27, 2013 1:15 AM

    Nope. No thanks, NFL.

  49. daknight93 says: Jan 27, 2013 1:17 AM

    translation= The NFL wants to place a sportsbar inside the stadium…another poor idea that will not work to compete with cable, dishnetworks and fans who rather watch the game from their home and not worry about high ticket prices, high food prices, high parking fees and deal with drunks at the stadium…a peace of mind is priceless to watch and enjoy football games from comfort of home without the drama of sitting at a stadium.

  50. pixelito says: Jan 27, 2013 1:19 AM

    Smartest thing I’ve heard it a while regarding the steady decline in game attendance… I’ll give credit to the first city smart enough to to employ this inevitable reality.

  51. mashoaf says: Jan 27, 2013 1:19 AM

    This sounds like beer gardens that surrounds most stadiums… (where it is free to attend)

  52. threatlevelxmidnight says: Jan 27, 2013 1:23 AM

    Sweet! We can overpay to go to the stadium and watch tv with 10,000 other people. Pay three times as much for a beer and wait infinitely longer to get it. Can’t wait.

  53. steelersfansblow says: Jan 27, 2013 1:24 AM

    1. Let’s see. When I go to a game I won’t stand. I will sit.

    2. If the stadium has the Sunday Ticket what’s the point of being there?

    3. A bar setting? Where will the kids that attend games be? Where are the women men want to meet? What will they charge for drinks? Answers are it wouldn’t be kid friendly (it isn’t now either), women will not be there to meet anyone and drinks will be the same prices or more. Imagine that bar tab!!!

    I will stay home, eat and drink cheap and not have to look or hear anyone I hate besides the announcers.

  54. jbones77 says: Jan 27, 2013 1:25 AM

    So it’s a sports bar with a $100 cover charge and $10 beers. That can’t miss!

  55. goeagles55 says: Jan 27, 2013 1:28 AM

    If I wanted to go to a bar to watch the game, I would go to a bar to watch the game.

  56. Gregory Schultz says: Jan 27, 2013 1:32 AM

    “But the standing room was in a bar-type environment with three sides of screens, and one side where you see the field. Completely connected. And in those three sides of screens, you not only got every piece of NFL content, including replays, Red Zone [Channel], and analysis, but you got every other piece of news and sports content that you would like to have if you were at home.”

    I can do all the above while sitting on my couch with an iPad following updates on Twitter.

    And I don’t have to:
    – leaving home two hours before game starts to beat traffic
    – pay ($$$) to park [per game]
    – long lines for security
    – sit next to rude fans
    – can chose my type of beer instead of the “offical” one.
    – have fresh food.
    – my own private bathroom

  57. philliampenn says: Jan 27, 2013 1:33 AM

    I have an idea. MAKE THE TICKETS CHEAPER. The NFL has by far the highest prices for tickets.

  58. steelbreeze676 says: Jan 27, 2013 1:37 AM

    This reminds me of “Night at the Roxbury”…

    I’ve got an idea, a club, outside the club!!

  59. oldcat157 says: Jan 27, 2013 1:39 AM

    Standing? Why not be able to sit and still get that content? Beer will still be expensive and food a rip off.

  60. ravenscaps48 says: Jan 27, 2013 1:39 AM

    This idea is horrid

  61. oldcat157 says: Jan 27, 2013 1:40 AM

    Who wants to stand for 3 hrs? Lol?

  62. pike573 says: Jan 27, 2013 1:42 AM

    That sounds awful…

  63. deezenucks says: Jan 27, 2013 1:42 AM

    Speak for yourself, Id be all over that.
    Even when we head down for Mariners games we sit in our seats for the first inning or two and always end up in the standing room bar out in the outfield drinking, socializing and watching the game. Way more fun. If the NFL had that at a reasonable price that’s where’d me and my friends would buy.
    That said Seahawks fans stand the whole game and the atmosphere there feels like a social gathering anyways.

  64. lsuzilla says: Jan 27, 2013 1:47 AM

    Can’t imagine standing to watch a Kansas City vs Buffalo game.

  65. baxman89 says: Jan 27, 2013 1:52 AM

    More appropriate title for the article: Future NFL Stadiums Expect Lower Turnout Due to Ridiculous Business Plans.

  66. nonjaghater says: Jan 27, 2013 1:53 AM

    Attracting the next gen.

  67. iamjimmyjack says: Jan 27, 2013 1:54 AM

    Nfl wants more revenue? Bring a team to LA. They’d instantly earn close to a billion more per year in revenue, with the tv deal, plus other forms of revenue, marketing etc. roger Goodell is a moron.

  68. huskersrock1 says: Jan 27, 2013 1:55 AM

    Let’s see, I can watch the game at home for minimal cost, and I can go to a sports bar and just pay for the beer. You have got to be kidding me, who can be so stupid to pay for this????

  69. jimd571 says: Jan 27, 2013 1:55 AM

    How much is a ticket and how much is a beer? Common sense seems to elude the rich.

  70. lou2730 says: Jan 27, 2013 1:56 AM

    Build it and they will come.

  71. danfoutsbeard619 says: Jan 27, 2013 1:57 AM

    So they want us to buy a ticket to go to a sports bar in the stadium

  72. egomaniac247 says: Jan 27, 2013 1:57 AM

    A lot of expensive technology to get beer thrown all over it and slammed into during fights.

  73. nwofolife says: Jan 27, 2013 1:57 AM

    I used to laugh at my friend who said that sometime before we die NFL will be a PPV event. I told him 3 years ago he was right and I believe it will happen. Yeah give me your thumbs down, but if you really think about it thats the direction the NFL is heading. The writing is on the wall.

  74. egomaniac247 says: Jan 27, 2013 1:58 AM

    Adding bells & whistles is not what fans want. We KNOW it’s not as comfortable and convenient as our living rooms.

    It’s about PRICE. Make it affordable to go to the game. Period.

    Oh, and increase the security to throw the drunk jackasses out that keep people from bringing their kids to games.

  75. nonjaghater says: Jan 27, 2013 2:01 AM

    am i wrong?

  76. asublimeday says: Jan 27, 2013 2:02 AM

    Sounds like its going to make the current huge problem of fan-on-fan violence even worse.

  77. bharr170 says: Jan 27, 2013 2:04 AM

    Eventually, every NFL team in a cold weather city will have a dome. Face it, people just don’t like to pay and go watch their team in a down year play outside when the weather stinks.

  78. squinn21 says: Jan 27, 2013 2:14 AM

    Why go to a game to stand at a bar area and buy $10 dollar beers when why bar up the street from your house sells beer for $2 a bottle? That’s like paying a $50-$150 cover to go drink. Awful idea.

  79. paulnoga says: Jan 27, 2013 2:20 AM

    Strangest thing. In boring sports like Baseball, where there is a tremendous amount of nothing happening, people could stand in a pavilion behind home plate or way out in the outfield to watch intermittently.
    The NFL is much more centric. Fans really want to sit at mid-field. The people at the NFL pavilions would find that it is much cheaper and watch on TVs, in the parking lot.
    “Plenty of people would choose to be in the pavilion, if the price is right. (And if the beer isn’t priced quite so high.)”
    The NFL still wants premium prices on all areas, and beers will be just as high, if not higher.
    And what about people that felt sick or dizzy and wanted to sit down?

  80. hauts81 says: Jan 27, 2013 2:21 AM

    Who wants to pay to go to a game just to watch highlights from other games on RedZone? And how useful is all that other news and analysis gonna be if you can’t hear it over the thousands of other talking fans? I credit the league for trying to do some forward thinking but the best and quickest way to get fans into the stadium is by lowering the cost of attending a game.

  81. FinFan68 says: Jan 27, 2013 2:22 AM

    It’s amazing to me what some people would consider a good idea or an innovative idea. I wouldn’t go to a concert to listen to my ipod. What makes them think people would go to a game so they could stand around and watch tv? I seriously doubt 20, 000 drunk people crammed into SRO watching a heated rivalry play out well. :/

  82. drbrown7451 says: Jan 27, 2013 2:23 AM

    “And if the beer isn’t priced quite so high.” Well, you can bet that it would be; and that’s assuming that you could even get one if there’s a large crowd.

    I’ll watch at home. No traffic, no parking, no problems. Food and beverages that I want and don’t have to pay outrageous prices for.

  83. evilmajortom says: Jan 27, 2013 2:29 AM

    Somebody needs to tell that to the Vikings before they break ground on another soon to be outdated stadium.

  84. ll8078 says: Jan 27, 2013 2:32 AM

    Two sports I truly love going to anymore are the NHL and mls. Can’t watch hockey on tv, but atmosphere at mls games are the soul reason I go. NFL games are just people complaining about others standing and not paying attention to what’s going on. Mls games are filled with singing and focus on the game. I don’t know how, but I really don’t enjoy myself at NFL games…atmosphere is lame.

  85. zehnerjet says: Jan 27, 2013 2:35 AM

    This is what has already happened in Jacksonville. We have the Bud Zone which is exactly what this plan enfolds. This is also part of the reason many people don’t see Jags fans in the seats, because they are in the Bud Zone!!!

  86. bigdaddystyle says: Jan 27, 2013 2:37 AM

    Going to games means sitting with fans, not watching TV. They should be selling the unique experience of sharing a tailgate with close friends and sitting with 70,000 people while cheering on your favorite team. Because THAT is why I go.

    Unfortunately, the business instead looks at tailgating as lost revenue and squeezes out way too much from ticket prices that they drive away regular folks who might fill their seats and create life long fans who will pass on their love for this great game to their kids.

    Hey NFL….it’s a long con, not a short con. Make it EASY to go to the games and they will SPEND. Cut ticket and food and parking prices and they will empty their pockets and fill your seats.

  87. Max says: Jan 27, 2013 2:40 AM

    20,000…That’s not a bar type or home type setting… that’s a freaking concert setting… Even if you got 4 areas like that its still 5000 per area.

    To be honest, I go to 1 or two games a season max. I much rather go down to my local sports bar with my friends and spend $ on drink and food while watching on the flat screen. NFL stadiums food and drink prices are just to high.

  88. watermelon1 says: Jan 27, 2013 2:40 AM

    No… Stadiums don’t need to get smaller but the seating capacity needs to change. Instead of seeing how many ridiculously cramped rows you can fit of tony chair… How about you double the size of every chair. Give me some damn room not only for my legs, but also to my left and to my right. Oh, and back the tow brhind me ip so the people sitting there aren’t yapping/sneezing/puking right into my year! and an arm rest or two I can actually use.

    And hell yeah the prices of food/drink need to be lowered. Not by a dollar, but by about half! 4.50 for ONE hotdog? 4.00 for a bottle of water?

    You can keep beer prices the same if you want, I understand the argument that drunks are one of the biggest deterrents to going to a game for many people.

  89. charliereno says: Jan 27, 2013 2:49 AM

    Sure, add alcohol to the mix. That solves everything. #facepalm

  90. alexb64 says: Jan 27, 2013 2:51 AM

    I guess at least this is a less ridiculous theory than the Yankees blaming empty seats on StubHub, because apparently fans hate cheaper tickets.

    Yes, TV is to blame because die hard fans would so rather watch the game on a 47 inch screen than the incomparable experience of being AT the game which that type of fan USED TO be on waiting lists for years just to have the chance at season tickets.

    Anything to avoid blaming the actual reason, forever increasing ticket prices to attend games in an expensive stadium that they already paid for with tax money, because that’s the new thing is to design these state of the art Taj Mahal meets Disney World meets Buffalo Wild Wings stadiums & pony up a little of your fortune then get the rest paid by the fans thru taxes & try to distract them from that fact as long as possible.

    So go ahead & design your new age stadium & charge an absurd amount of money for the actual seats & your “discounted” standing room only bar tickets (which you can count on probably being a little MORE expensive than what would currently be nosebleed seats because “You’re paying for the EXPERIENCE!”) and hope fans never figure out that for what you got in public funding they’re probably already owed tickets to the place. Then blame HD-TV when that doesn’t work, or maybe you’ll be blaming 3D by then, or smell-o-vision. Who knows. It’ll be ridiculous, that’s all I know.

  91. chevbo48 says: Jan 27, 2013 3:03 AM

    Going to games are fun, but most NFL fans enjoy being at home drinking those beers they picked up yesterday and eating their wife’s/girlfriend’s snacks/takeout. Replays on hand (not to mention DVR), and most couches are more comfortable than stadium seats.

  92. ultichiva says: Jan 27, 2013 3:04 AM

    I think this is a good idea.
    Will it be free to stand?

  93. hardballtalkusername says: Jan 27, 2013 3:04 AM

    I understand why they think this could be a good idea, and credit should be given to thinking in an unconventional way, but I believe this is a big mistake. This only furthers the environment of watching the game at home for a far reduced price. The NFL is the biggest money-maker in American sports, and by a wide margin, but I do see a potential problem with the live audience. NFL games feature so many time outs, often TV influenced, that it could be harmful for the game.

  94. francheyes says: Jan 27, 2013 3:05 AM

    Billionaire owners asking for tax payer funded stadiums who then make fans stand at said stadiums charging ridiculous prices? Go F yourselves! What’s next!?! Damn, it’s hard enough to root for teams who can’t put a decent product on the field. The nfl needs to take their head out their a$$es and realize fans are what makes them.

  95. whodeydaytonchapter says: Jan 27, 2013 3:05 AM

    99 times out of 100 I get more out of the game using my high end A/V system at home. The stadiums need to do something if they want to lure me back, this might do it. They would need to give me something I can’t get at home.

  96. monkeyhateclean says: Jan 27, 2013 3:07 AM

    I can see a day when the normies will be completely priced out, and the only folks showing up to watch NFL games will be those with luxury boxes owned by corporations. For those not in attendance, NFL games will be pay-per-view.

    And its really a matter of when, not if.

  97. normdogg says: Jan 27, 2013 3:10 AM

    All that might work……if you lower the ticket prices.

    When are these NFL people going to realize that its not about the amount of crap you can pack into the “experience.” It simply come down to affordability. After the novelty of all the bells and whistles wear off you’re just going to end up back where you started. Having to come up with even more outlandish schemes to try and justify even higher ticket prices.

    The reason people go to football games is to watch the football game, and the sad fact is that doing so is becoming just way to expensive for the average fan to do.

    My girlfriend and I are huge Lions fans and season ticket holders (been in my family since 1980.) Between tickets, parking, food/drinks, and stuff from the pro-shop we spend an obscene amount of money every game. We are both doing well and have no kids, so its still possible for us to manage it. I simply could not imagine taking a family down for one game, let alone a whole season! Even still, if the Lions ever decide to use PSLs’ I’m done.

  98. latchbeam says: Jan 27, 2013 3:21 AM

    Why not just go to a bar instead then? I can’t imagine how much the drinks would cost there!?

  99. rajbais says: Jan 27, 2013 3:24 AM

    My point is being made and it was made in a post that followed the news of the Sun Life Stadium renovations.

    More people stay at home and so stadiums need fewer seats and more acoustic-like features to give the home team the advantage like Seattle’s Century Link Field.

    When you Never hear or see these developments being talked about with respect to the potential Los Angeles Stadium I do not think that it is wrong for you to have doubt of any team moving there. Otherwise declare victory when the moving trucks are heading there.

  100. Matt says: Jan 27, 2013 3:27 AM

    Diehard Raiders fan. As the Raiders have proven with much-improved attendance since they got rid of the OFMA, the solution for teams is to simply lower their ticket prices.

    Seriously, it’s that easy.

    Make it easier for two diehard fans to have a couple of beers and hot dogs in good seats, and the league will suddenly make HD TV a non-issue.

  101. alohameansgoodbye says: Jan 27, 2013 3:28 AM

    Eventually, the NFL will just be the country’s most popular TV series. There’s really no reason to even play the games in front of a live audience.

  102. trippymane says: Jan 27, 2013 3:29 AM

    Wow sounds nice. BUT at the same time it would feel like your just going to hang out as supposed to actually cheering for your team. Ex.(Cowboys stadium).

  103. expodis says: Jan 27, 2013 3:31 AM

    4 game tickets for me and friends. $400. Parking. $35. Beers and brats. $96. Gas money. $30. Or. Redzone. $7. 12 pack, $11.99. Brats. $4. Gas. $0. Comfort of my own crease in the couch. Priceless.

  104. ceezorg says: Jan 27, 2013 3:43 AM

    Won’t make a difference if you’re still charging $35+ for parking, $8 12oz beer, $8 burger, $3 water bottle, $5 soda. You can all this at home for less than the price of parking.

  105. stoutfiles says: Jan 27, 2013 3:46 AM

    Or they could just lower the price of tickets and concessions!

  106. angusmaximus89 says: Jan 27, 2013 3:59 AM

    if the price was low i think they are into something. 1) nose bleed seats suck because you can’t see the action. 2) missing my fantasy players games suck 3) I’m too lazy to go get my food

  107. rushbacker says: Jan 27, 2013 4:03 AM

    Good lord, that’s the dumbest thing I’ve ever heard. Want full stadiums? Lower prices are the ONLY thing that’s going to make it happen. The sooner the NFL grasps this tremendously simple concept, the sooner they can quit wasting money on all these marketing clowns and their ridiculous ideas.

  108. phillyphan72 says: Jan 27, 2013 4:10 AM

    If they want to do that they have to bring beer prices down…stand there all day and pay 8 bucks a beer…I don’t think so

  109. kingdm8 says: Jan 27, 2013 4:38 AM

    There’s plenty of fights at NFL games NOW. So they want to make 1/3 of the stadium a bar? Yeah, that makes sense.

  110. supremekingz says: Jan 27, 2013 5:15 AM

    Do something about ticket costs. It shouldn’t cost me $750 for a family of 4 to enjoy a game on a random Sunday.

    Especially since ALL of these stadiums are being built at least partially with public funds. So our taxes go into paying for half the stadium and we don’t even get a discount at all once it’s finished. If anything, we get the opposite

  111. coduh82 says: Jan 27, 2013 5:21 AM

    Then again if they really wanted more people to come to the games they could just make the tickets and the beer cheaper, that would probably bring more people than anything else

  112. justandrews says: Jan 27, 2013 5:24 AM

    Memo to NFL: want to keep fans at the stadiums? Lower the ticket prices. The experience of being at the game isn’t worth what it used to be. That’s the simple truth

  113. hawk4life80 says: Jan 27, 2013 5:33 AM

    Stupid idea!!!!!!!!!
    Better idea……. Give me fast speed Internet so I can listen to the live radio broadcast or watch the tv broad cast on my iphone from my seat.
    Fast speed Internet and putting a winning product on the field will keep people in their seats. There’s nothing like being at a live game, but I’d like to have information at my fingertips!!
    Go Hawks

  114. Moxie says: Jan 27, 2013 5:36 AM

    This may be a good idea for some teams that can’t fill the stadium but it is a horrible idea for bigger market teams. You still need to provide good content/product. Jacksonville has this in their stadium already. Bar atmosphere with opening going to a terrace where you can stand and watch the game. My $70 face value ticket was $30 outside – for a Monday Night Football game in 2011. Well run, winning teams create buzz and fan following.

  115. yankeepunk3000 says: Jan 27, 2013 5:55 AM

    great idea…this will DEFF cut down on fights in stadium lol put 1000s of people in a close range alcoholic environment and then close the doors around them…there should be a room to sit and watch the bar room

  116. jhuck92 says: Jan 27, 2013 5:57 AM

    I’m not sure about smaller stadiums, at least not for the reasons they give. Food doesn’t taste better when you have little/no leg room and you can’t extend your arms to put your things somewhere. Anyone who has been to a Manhattan restaurant will tell you. And people don’t jump up on tables or start moshing if the food is really good.

  117. beeroncos says: Jan 27, 2013 6:03 AM

    Standing room only Buffalo Wild Wings, complete with parking and traffic issues? How exactly is this a good idea?

  118. bartlettruss says: Jan 27, 2013 6:18 AM

    Another example of the NFL trying to solve an NFL problem by getting cities to fund new stadiums. Maybe they could consider lowering prices to fill the stadiums they have. That would be the Economics 101 response to lower demand.

  119. contra74 says: Jan 27, 2013 6:24 AM

    So it’s like home except I don’t have my recliner, no free beer, no free food, and a long line at the bathroom? And how much do you want to charge me for that? Good one!

  120. macbull says: Jan 27, 2013 6:33 AM

    Just what the NFL needs…more fans getting drunk at the games.

    …then again, the price of one beer at the bar would likely be $20 and the average fan might be able to afford maybe two drinks.

    …here’s an idea…put a gambling casino in the bar with show girls serving drinks.

    Bottom line, the NFL will do anything for a buck.

  121. bcraze says: Jan 27, 2013 6:33 AM

    If they’re going to turn the stadium experience into a bar setting, I’d rather go to the bar where I don’t have to buy a ticket, the beer is half the price, and I get a seat and don’t have to stand for four hours. Or in all reality, I’d just prefer to watch the game from home with some friends.

  122. pigskinflix says: Jan 27, 2013 6:38 AM

    Given the NFL’s usual MO of extorting taxpayers, I wonder just where is there a municipality, of a current team or otherwise, that will agree to build such a venue. Perhaps closing & covering seat sections, like in Miami, or remodeling portions pf current sites to check the theory is more likely. Perhaps, digitized crowd noise would be a better option. Especially if it had an interactive feature through cable TV for the cable viewer to be an audible part of the stadium atmosphere. Because really, with the concussion issue, I am afraid it will all be Madden football before long anyway.

  123. jagsfanugh says: Jan 27, 2013 6:46 AM

    I got a fantastic idea. Put a winning product on the field and don’t charge so much for the experience. You will fill it every time.

  124. stevenray72 says: Jan 27, 2013 6:50 AM

    Another stupid suggestion to bring more fans to games. How about this NFL stop ripping us off on parking fees and food prices and help to create a better environment where we actually feel safe to bring our children with us for the afternoon.

  125. nickparker79 says: Jan 27, 2013 6:53 AM

    Hmmm, how about the cost that’s keeping people home?

    Family of 3.

    Tickets: $100 ea (conservatively and thats only for halfway decent seats)
    Parking: $15-$30
    Traffic: No cost, but can be annoying as all hell
    Food/Drink: $75 (and that’s at a minimum and not even counting pre-game)

    Just with that I’d be looking at $390-$405+ a game. Now you change that to standing room only at a restaurant, I’ll still be looking at the same prices as I’m pretty sure that the food/drink there will be just as high or higher as it is now. Now why would I want to spend that much money to stand in a restaurant at the stadium when I can spend half that at an actual sportsbar or restaurant. Hell, I can have redzone at my house, spend even less on better beer, and actually have a game day BBQ for less.

    So yeah, as dmartin said, just another reason NOT to go to games.

  126. jr507 says: Jan 27, 2013 6:57 AM

    Two words: Charge less.

  127. dyhrdpatsfan says: Jan 27, 2013 7:00 AM

    I like it…

  128. veence69 says: Jan 27, 2013 7:02 AM

    The real issue continues to be ignored: drunken, belligerent, violent fans ruining the entire experience.

  129. veence69 says: Jan 27, 2013 7:04 AM

    It’s a 60 minute game that takes 180+ minute to play. There’s another one.

  130. mj1818 says: Jan 27, 2013 7:04 AM

    I feel like NFL has dug their own hole with this. I agree, if I’m not paying 100 a ticket to watch the game live, I’m definitely not paying a $50+ for what would essentially be a cover charge to watch the game in the stadium in a bar and pay $8.00 for a beer. I can go to any bar most of them free to get in with less expensive beers.

  131. higgy1 says: Jan 27, 2013 7:12 AM

    More bars and drinking in stadiums what can go wrong !!! SMH

  132. dallascowboysdishingthereal says: Jan 27, 2013 7:13 AM

    The NFL is getting desperate. Have to create a three ring circus to draw a crowd at the game.

  133. nflrocks says: Jan 27, 2013 7:13 AM

    The reason people don’t go to games is the cost of going.

    Between the rising ticket prices, PSLs, and cost of parking and food in NY it is about $300 a seat. This is to sit anywhere except the upper level.

    I could throw a party and invite all my friends each week for that price.

    I am a 30 year season ticket holder who stopped going when the PSL was $7,500 per seat and I had 4 seats.

    Lower the costs and you will fill the stadiums….

  134. gridirontrenches says: Jan 27, 2013 7:14 AM

    the nfl would probably spike up parking or refeshments to make up for less regular seats and what drunk wants to stand up for 3 hours

  135. mj1818 says: Jan 27, 2013 7:16 AM

    This is a bad idea. I agree, if I’m not going to pay $100 for a ticket to the game, I am definitely not going to pay $60+ for what is essentially a cover charge to drink $8 beers and eat over priced food. This is dumb. People aren’t choosing to go to bars as opposed to the stadium for the atmosphere, they do it because it is less expensive.

  136. i, flounder says: Jan 27, 2013 7:22 AM

    have you been to a game lately? half the people there are screaming at you to sit down because they’re too fat to stand up, and you’re blocking their view.

  137. redskinsfreak91 says: Jan 27, 2013 7:28 AM

    I personally rather go to the game than watch it from home this was the first time in 5 years I did not attend a single Redskins game. I don’t think it’s the fact that people don’t want to go its what’s the teams record who is in the team and who are they playing. There are certain teams who don’t have problems bringing in fans to games regardless of their record. Oakland, Washington, Dallas, Kansas City are some of the teams who sellout no matter what their record is. Fans are not going to lineup to see the jaguars Where there is no star besides Mjd no matter who is playing there are teams in the league ppl are willing to waste their hard earned money on and somethey are not. Doing the above idea wouldn’t make people rush to see the jags, chargers, or dolphins.

  138. ronlpitts says: Jan 27, 2013 7:31 AM

    Its too expensive for an average person to attend an NFL game, with all that is entailed in the cost, gas, parking, eating, the ticket. This PSL thing is also a big factor. Im happy the players are getting their money, but the cost is simply too much.

  139. brad9000 says: Jan 27, 2013 7:53 AM

    If you want more people at the games stop adding fancy perks to the stadiums so you can lower ticket prices. The ONLY reason I only go to one game every two years for the past eight years is the price. And I know a lot of people who feel the same. We don’t care about a ginormous screen or fancy restaurants or concourses with gold plated floors. We just want to take our kids to a game eat some hotdogs and not have it cost a weeks salary. This seems like a concept any half witted business man could grasp.

  140. gsomatt says: Jan 27, 2013 7:53 AM

    1) Drop the price of the ticket, parking, and food.

    2) Give cool stuff away. NFL could afford a car or truck a week for 8 weeks. Give one away at half time to a fan in attendance every home game.

  141. phillyforlife says: Jan 27, 2013 8:04 AM

    deezenucks says: Jan 27, 2013 1:42 AM

    Speak for yourself, Id be all over that.
    Even when we head down for Mariners games we sit in our seats for the first inning or two and always end up in the standing room bar out in the outfield drinking, socializing and watching the game. Way more fun. If the NFL had that at a reasonable price that’s where’d me and my friends would buy.
    That said Seahawks fans stand the whole game and the atmosphere there feels like a social gathering anyways.

    Dude it is Seattle try going to a game in N.Y or Philly or even Miami for a real experience.

  142. oquintero99 says: Jan 27, 2013 8:15 AM

    If tickets were cheaper, then the NFL wouldnt be thinking about this. In fact, the article and study never mention ticket prices. Watching at home is comfortable and all, but at the end of the day the decision lies if the fans can afford the game or not.

  143. eaglestrainingcamp says: Jan 27, 2013 8:34 AM

    Less seats, more space. Why do my knees need to be at the back of someones head and i have to stand for the idiots that think going back and forth t get a beer is better than watching the game.

  144. melikefootball says: Jan 27, 2013 8:38 AM

    Lets see I weigh the issue of going to a game pay trible price for everything from parking, ticket and food to watch players not allowed to hit anyone and watch the refs continue to to be inconsisdent on calls and then spend hours re watching refs review play or stay at home and when this goes on go to the kitchen and fix me a great sandwich for under 2.oo . I’m still thinking.

  145. 1uniquename says: Jan 27, 2013 9:21 AM

    This will sound stupid but why not leave the amount of seats alone but create a division where one side of the stadium, 30,000 or so seats is pure family friendly, no beer allowed. The other side, 20,000 seats with a 5,000 standing room bar at each corner of the other side of the stadium. This would only work if you dramatically lower ticket cost while increasing alcohol cost, make the dude with the kids pay $2 per soda and hot dog but the drunk gets to pay $12 per beer. Or something along these lines, basically separate the morons, kind of like sky boxes did originally.

  146. leatherface2012 says: Jan 27, 2013 9:39 AM

    gimmicks and then goodell would fine you for not having enough fun

  147. gizzmonic says: Jan 27, 2013 10:29 AM

    20,000 hooligans… great idea

  148. cardmagnet says: Jan 27, 2013 11:02 AM

    Actually, when a restaurant gets busier, the service suffers, the food usually tastes lousy, and most people would rather not frequent until customer volume tapers off.

  149. baron30 says: Jan 27, 2013 11:04 AM

    Cheaper tickets and less amenities.

  150. logast says: Jan 27, 2013 11:18 AM

    So the NFL still wants a new stadium in LA. This one wont work either. First, you will get a less than stellar team. How exactly will fans get behind that?

    Second, will the owners charge a personal standing license?

    I love the NFL, but it is far more economical for me to stay home and watch via Sunday Ticket. Plus, who likes being around drunk and rowdy “fans” anyway?

  151. cometkazie says: Jan 27, 2013 11:19 AM

    Can’t you do just that at the corner tavern?

    I’m gonna waste a day and a week’s salary?

    It’s easier to leave the pub when the rowdies get rowdy, too.

  152. ErinAndrewsStopCallingMe says: Jan 27, 2013 11:53 AM

    Yes, make the seats all very cheap….then good luck ever getting a ticket! For all you supposed lovers of free economics on this site, it’s interesting now you complain of capitalism since it affects YOU.

    Owners can charge whatever they want for ticket prices and food/drink, and people are still going to pay. It’s never a matter of price of going to a game when the city has a winning franchise. Show me one time where a playoff team wasn’t near full capacity and I’ll retract my statement.

    It’s not a matter of cost, it’s a matter of if the owner and GM can put together a winning team.

  153. tmkelley1 says: Jan 27, 2013 12:02 PM

    If memory serves (as if you’ve come this far down the column to read this) one of the huge problems with English soccer hooligans was, in the older stadiums with few if any seats, they stood and got ripped with their mates, raising hell, and terrorizing the community they were in. Getting rid of SRO largely solved that problem, I believe.

    And if this was done at the Oakland Coliseum, holy moly!!!

  154. stoytashaan says: Jan 27, 2013 12:11 PM

    They are already doing this here in Miami – oh, and let me tell you, it’s a packed house every week. That is, if your house is a studio apartment.

  155. wwwmattcom says: Jan 27, 2013 12:15 PM


  156. greenerbleeder says: Jan 27, 2013 12:16 PM

    Everything at the game is grossly overpriced ($7.50 for a beer I wouldn’t drink for free) and until a way is found to fix that, it’s going to be impossible to attract new people. Plus the fact that it takes 2+ hours to get out of the parking lot when the game is over. I’ll take the Directv NFL package, thanks.

  157. Mr. Hand says: Jan 27, 2013 12:57 PM

    They already have this in the Jacksonville stadium, it’s called the bud light party zone or something like that.

    Wall to wall people the time I was in Jax, seemed like anyone that had a seat facing the sun or got hot was in the party zone.

    Good looking babes EVERYWHERE, but a little too crowded for my taste.

  158. whatevnfl says: Jan 27, 2013 1:06 PM

    Translation…we hope we have enough Super Bowl seats in Nola or we’re going to have to stick people at a bar in the stadium and throw cheap food and drinks at them.

  159. nashz84 says: Jan 27, 2013 1:28 PM

    The average fan is being squeezed out and can’t be able to afford to attend a game bc of the tickets price. Parking, food etc,,,, so there for they have to watch at home

  160. azpackerbacker says: Jan 27, 2013 1:31 PM

    Cheaper beer, better view, DVR, no lines to park or go use the restroom, my iPad and recliner at my house always has and still will beat this. Nice try though.

  161. cantarguefacts says: Jan 27, 2013 1:32 PM

    This concept might make more sense in baseball than it does in football.

  162. rcali says: Jan 27, 2013 1:43 PM

    Between Parking and Tickets, that’s one hell of a cover charge to watch a game on a TV in the bar. Next idea.

  163. stevedigre says: Jan 27, 2013 1:44 PM

    Finally an original idea. I bet the truth lies somewhere between today’s experience and a variant of this.

  164. barbeaux says: Jan 27, 2013 2:23 PM

    I’ve stood in the party pass area at cowboys stadium. It’s annoying. If you don’t get there hours early you end up standing behind a lot of people to get a view of the field. If you do get up to the front you’ll undoubtedly have to go to the restroom or get something to drink which means you’d lose that spot. Now I just cough up the money for a seat. That is a much better experience. Also, who goes to a restaurant and has an awesome meal but then says “dang, this steak would taste better if 100 people were in here.” A steak is a steak and is good because it’s good. Same goes for bands.

  165. harrisonhits2 says: Jan 27, 2013 2:39 PM

    Eventually the “stadiums” will be reduced to a few thousand total capacity, tickets will cost over $1000 each, parking $400, beers $80 and sandwiches $150.

    The NFL will then wonder why the ultra wealthy who are the only ones who can afford to go don’t bother showing up on bad weather days or if they do only stay in fully enclosed bars and suites.

  166. dlmayday says: Jan 27, 2013 2:46 PM

    Now suspend this bar over the field of play so you could watch the game from all 4 sides and make the floor out of glass and then you got a winner!

  167. ytownjoe says: Jan 27, 2013 3:45 PM

    To those who want teams to lower ticket prices should know that ALL good seats are bought by season ticket holders. To lower these prices means more profit to scalpers.
    I think that seats in the nose bleed sections should be sold for about $10 each. I’ve sat there and the players look very tiny and you can’t really see the game. However, you are part of the excitement and cheer with the crowd.
    In my opinion, more and more games will be blacked out because teams have priced these seats too high and fans know that they can see the game much better on their big screen HD sets at home. But if a fan can take his family to the game for $40, plus parking, teams will have a chance to fill the place.

  168. CKL says: Jan 27, 2013 5:01 PM

    Maybe owners should consider something like every week, having randomly selected sections/rows whatever whose face value ticket cost is comped back to them via merchandise, food and non alcoholic drink vouchers or something. That way the money stays in house but the customer gets to go to the game and get food/drink/merchandise without spending extra. And they could even give the customer a choice of letting them use it at a future game that season, or to get half the cash now as a refund. People LOVE free stuff, and chances to win free stuff.

  169. johnmorrisacu says: Jan 27, 2013 9:20 PM

    Everyone has already said it, but I’ll add it again. If they want a more crowded stadium, don’t charge a fortune for tickets. As far as standing room only, forget that. I love my cowboys, but Im not staying on my feet for 4-5 hours. My feet would be so sore by the end of the game I wouldn’t even enjoy myself. Go ahead, put a million seats in the stadium. Then charge me 30 bucks a seat instead of 100 + parking. If i could get an actual seat for 30 bucks, parking for under 25, and even leave the food prices where they are, I would go to at least a game a season.
    If you want the bar atmosphere, go to a bar. If you want to watch 30 other games, stay home. I would love actually experiencing sitting in the stadium to watch games from time to time.

  170. gregmorris78 says: Jan 28, 2013 12:53 PM

    invisible government

  171. dukemarc says: Jan 28, 2013 2:29 PM

    For the price of a 4 “standing room only” tickets, beer and concessions to one season’s worth of home games – I can build a decent bar in my basement…..and sit down whenever I’d like.

  172. Mikey says: Jan 29, 2013 3:45 PM

    Its not a horriffic idea, and I will give credit for outside-the-box thinking on this one.

    There are a few issues with this. For instance, I’m a Saints fan, and I choose to watch my team in a local bar. At that bar, I park for free, a bucket of beer (5 bottles) only costs $11, and food is cheap. Most menu items only run about $6 or $7, and sometimes the bar is catered for free. I can take in the whole NFL experience for a measley $20. Now, ask me if I can do that if I went to the game. “Bar atmosphere” my foot! There is no way the NFL can compete with that.

  173. oldfart49 says: Jan 29, 2013 7:16 PM

    Years ago I wrote 12 ways to enhance the stadium experience. Not one idea cost extra and no stadium would worry about empty seats.
    Apparently the NFL is hiring EXPERTS who are so dumb…well, if they’re getting paid we know who the actual dumb ones are.
    They can’t make the experience better because all they care about is raising prices.

  174. dmb182 says: Jan 30, 2013 4:54 AM

    It’s simple. Free wifi (that actually works) and cheaper tickets and concessions. The seats will fill up. Why would i want to fight for a view in a standing room only bar when i could sit in a seat with an unobstructed view and just check my phone for score updates?

    Dont discount the importance of a functioning data stream to PDA’s too. Wifi would work wonders. Most phone carriers converage doesnt work well in crowded spots (concerts, games, ect), so if they built some crazy nice wifi coverage into the stadiums that would take away a main reason why i think twice about not going to the game and just staying at home in the comfy chair checking the fantasy scores.

    I mean, sure some people might like that bar concept. But does the NFL really not get that the main reason they’re ticket sales are down is that the prices have simply gotten too high? Not even counting the actual ticket cost, you could easily drop over another 2 hundred while in the stadium on any given day for food and beer and parking.

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