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Jacoby Jones opens second half with a bang

Baltimore Ravens' Jones celebrates his second quarter touchdown against the San Francisco 49ers with teammates during the NFL Super Bowl XLVII football game in New Orleans

Baltimore Ravens wide receiver Jacoby Jones (12) celebrates his second quarter touchdown against the San Francisco 49ers with teammates Joe Flacco (5), Torrey Smith (82) and offensive tackle Kelechi Osemele (72) during the NFL Super Bowl XLVII football game in New Orleans, Louisiana, February 3, 2013. REUTERS/Mike Segar (UNITED STATES - Tags: SPORT FOOTBALL)

REUTERS

Well, people can stop talking about Beyonce now.

The Ravens just took the opening kickoff 109 yards for a touchdown, with Jacoby Jones sprinting his way to the longest play in Super Bowl history (a record which will never be broken). Coupled with his 56-yard touchdown catch, he’s fighting Joe Flacco for MVP honors now.

The touchdown made it 28-6, and puts the pressure on the 49ers to do something now, or this thing is going to be more about the commercials than the football.

The 49ers got back into the Atlanta game by running the ball, but it was the second quarter then, and they only trailed 17-0.

They may not have time this time.

UPDATE 9:27 p.m. ET: The league just announced the play was ruled 108 yards and not 109. So there is room for someone to break the record.