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Jaguars will be getting a new look

Jets Jaguars Football AP

The Super Bowl is over, the offseason is here, which means everything is geared toward the 2013 season.

And that means change is coming for every team, at many levels.

For the Jaguars, it includes a new logo, which will be unveiled later this spring.

Tucked deep into an unrelated item on the team’s official website was the announcement, with owner Shad Khan confirming the change.

Khan said the new look will “rolled out [on] the NFL’s schedule,” and added “It’s going to be great.”

Khan’s trying to create an institutional change to his franchise, and the new logo would be fine.

Getting better players would be a good next step, but that’s the kind of thing that’s going to take new general manager David Caldwell more time to draw up.

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17 Responses to “Jaguars will be getting a new look”
  1. lightcleric says: Feb 5, 2013 7:59 AM

    Is it going to be like the Panthers where you can barely see the difference?

  2. spellingcops says: Feb 5, 2013 8:03 AM

    I’m sure it won’t be the look of a winner.

  3. Jon says: Feb 5, 2013 8:04 AM

    According to UniWatch, the new logo will be unveiled today with uniforms to be released in mid-April.

  4. ogre2010 says: Feb 5, 2013 8:05 AM

    Thank You Kahn!!!

  5. ham1 says: Feb 5, 2013 8:13 AM

    No matter how bad things get for the Jags they are not the Pelicans!

  6. joetoronto says: Feb 5, 2013 8:13 AM

    Wow, Khan really opened up the wallet on this one.

    Super Bowl, baby!

  7. mtheparrothead says: Feb 5, 2013 8:29 AM

    Cue the bad jags jokes but you gotta admit khans doing everything he can to turn the jags into a winning franchise.

  8. dirtybirdkert says: Feb 5, 2013 8:29 AM

    For the love of all things please put the Khan stache on the new logo

  9. tvguy22 says: Feb 5, 2013 8:39 AM

    Will the logo include a big LA?

  10. ern215 says: Feb 5, 2013 8:53 AM

    maybe a new look, will help them a la the seattle seahawks

  11. tv426 says: Feb 5, 2013 8:55 AM

    I’m not a Jags fan, but I like the current logo.

  12. p31squared says: Feb 5, 2013 8:57 AM

    You can put lipstick on a pig, but it’s still a pig.

  13. bdl08 says: Feb 5, 2013 9:12 AM

    Maybe no one will recognize next years 14 loss team with this years 14 loss team …

  14. tommynatorii says: Feb 5, 2013 10:18 AM

    Khan is a smart man. He’s going to make the fans buy all new gear.

  15. rollteal says: Feb 5, 2013 11:34 AM

    This is very similar to what Kraft did to the Patriots and the Glazers did with the Buccaneers after each took over their crappy franchise. Even as a Jag fan I do like the current logo just the are what uniforms suck.

  16. thegreatgabbert says: Feb 5, 2013 12:00 PM

    Fear the Jaguar, all you slower, softer, lesser creatures.

  17. z561 says: Feb 5, 2013 12:48 PM

    An empty seat? A tarp? A picture of Gus Bradley’s wife Tebowing in a Blaine Gabbert jersey?

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