Dolphins won’t raise season ticket prices for 2013

Getty Images

The good news is that the Miami Dolphins won’t be raising season ticket prices for the 2013 season.  The confusing news is that the Dolphins won’t be dropping season ticket prices, either.

According to the South Florida Sun-Sentinel, season tickets went on sale earlier this week without the prices being any higher.

They shouldn’t be, given the team’s chronic inability to sell all non-premium tickets to someone other than the team or its sponsors.  If anything, the prices should be dropping.

The problem is that, if the prices go down now and the team improves and demand goes up, the Dolphins would take a P.R. hit in 2014 if they increase ticket prices.

That’s why the smart move for teams should be to adopt pricing formulas based on their success, or lack thereof.  Like those soda machines that charge more or less based on the outside temperature, team’s should charge prices based on whether they are hot, or cold.

It’s the ultimate money-where-your-mouth-is gesture for any sports team.  If we stink, you pay less.  If we’re good, you pay more.

Though the idea may not be practical or appealing to any NFL teams, it’s an example of the kind of thinking that will be critical to coaxing more and more fans out of their man caves and into the land of beer that costs $10 to consume and 10 minutes in line to purge.

13 responses to “Dolphins won’t raise season ticket prices for 2013

  1. I did not realize that they would still have home games is 2013. They would be better off to play all games on the road to avoid the embarrassing shots of empty Dolphin stadium seats on TV. Besides, there are usually more opposing fans in the stands during home games than Dolphin fans, especially for Jets games, NE games, Buffalo games and any game against a cold weather team.

  2. Technically, if the price doesn’t change year over year it is relatively cheaper due to inflation, etc.

    That being said, not the severity of incentive you need to fill the stadium for what looks to be an up and coming team.

  3. It’s not the cost of the tickets that keeps the fans away; it’s the $10 beers and $6 hot dogs and $20 to park and all other extremely overpriced items. Lower the cost of those things and you’ll fill up the stadium. The NFL is competing with cheap HDTVs and grocery-store beer and they aren’t going to win that matchup until they lower concession prices.

  4. Love how every time there is a Dolphins article about tickets, they always show this picture of empty seats and only 1 fan lol!

  5. Get more jumbotrons, yeah thats what they need, thats what the fans want. No problem in making shady deals to get public funds.

    The Dolphins said they would open their books for review, take them up on it, and allow the public to vote on the proposal.

  6. What ever happened to supply & demand? My high school economics teacher told me prices come down if there is no demand.

    If you can’t sell tickets this year at X, selling them at X again next year sounds real intelligent.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!