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Vikings tweak Norseman logo

VikingsLogo

Seven years ago, the Vikings made dramatic changes to their uniform and helmet.  On Thursday, the Vikings unveiled what the team is calling an evolution of its Norseman logo.

The changes are subtle, and they may have largely gone unnoticed if the Vikings hadn’t announced the adjustment.

The shape of the horns has changed, a bit.  The shading of the horns has been adjusted to match the shading of the horns on the helmet.  And small variations appear in the hair, mustache, and face.

The enhanced Vikings logo will begin to appear on team merchandise in March.  Which technically makes any team merchandise purchased through the implementation of the change obsolete.

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47 Responses to “Vikings tweak Norseman logo”
  1. thegreatgabbert says: Feb 14, 2013 2:07 PM

    They were going to tweak his mustache, but then they looked into his eyes and thought better of it.

  2. landof10000lakes says: Feb 14, 2013 2:09 PM

    The pieces are in place.

  3. purpleguy says: Feb 14, 2013 2:13 PM

    What the heck is the difference? Well, at least it’s not just a big dumb old “C” or “G”.

  4. randallflagg52 says: Feb 14, 2013 2:13 PM

    Just change it to Ned Stark. That would be the most B.A. thing a football team has ever done.

  5. larryboodry says: Feb 14, 2013 2:16 PM

    Slow news day on the NFL front…

  6. thejabronisayz says: Feb 14, 2013 2:23 PM

    Can’t notice the differences unless you view them side by side and even then it’s barely noticeable.

    Either change the logo, or leave it alone. I don’t get this whole notion of “tweaking” the logo when it doesn’t produce a noticeable difference.

  7. docintherock says: Feb 14, 2013 2:24 PM

    This is much better than their old logo! I’m sure it’s worth the millions paid to the graphic artist that did the design. Time to throw out all of my old Vikings gear and buy new gear. Still looks a lot like Brad Childress though.

  8. steelfla says: Feb 14, 2013 2:28 PM

    They should go back to those seventies era jerseys. The Vikes had great unis before they added those white stripes and changed the numbers.

  9. stellarperformance says: Feb 14, 2013 2:29 PM

    Vikings never had horns on their helmets. That is pure Minnesota fiction, designed to sell merchandise to the less intelligent.

  10. meldrel says: Feb 14, 2013 2:30 PM

    Wonder how much that “tweak” will cost when it’s all said and done?

  11. filthymcnasty1 says: Feb 14, 2013 2:36 PM

    And thus marks the high point of the Viking off season.

  12. whatjusthapped says: Feb 14, 2013 2:38 PM

    The Vikings have plenty of money to spend on graphic artists to change their logo, its not like they have to spend it on a trophy case or security to guard all of their Lombardi’s.

  13. Tarkus says: Feb 14, 2013 2:41 PM

    Why do a story like this and then not show the two logos side by side, for comparison? Are we supposed to just guess at the changes, or are you asking all your readers to Google, so you don’t have to bother?

  14. docintherock says: Feb 14, 2013 2:50 PM

    I don’t think “real” Vikings braided their sideburns.

  15. pooflingingmonkey says: Feb 14, 2013 3:09 PM

    And yet, the Browns continue their tradition of an orange helmet with a white stripe.

    What ad wizard came up wth that?

  16. Ponder This says: Feb 14, 2013 3:15 PM

    Oh, great! Now I have to buy all new Viking paraphernalia or I won’t be official!

  17. generalherald says: Feb 14, 2013 3:23 PM

    Just did a quick side by side – here is what I see:
    -Original has 10 ‘braids’, with the original having 5 folded and 5 coned at the bottom – the new one 3 folded and 3 coned; Mullet is a little more integrated into the braids in the new; new has 2 levels of mullet blowing in the wind, old had 4
    -Eyebrow appears slightly less upturned and shorter in the new logo
    -Jaw line, and other facial characteristics thicker lined
    -Chin still just as hilarious
    -Horns are shorter and less oblique; new has shading on front edge; old version shaded with lines, new version more of a blended shading

  18. landof10000lakes says: Feb 14, 2013 3:35 PM

    @generalherald

    I think you put more effort into that than the graphic designers put into the “tweaked” logo.

  19. docintherock says: Feb 14, 2013 3:50 PM

    Just got my tattoo of the “old” logo yesterday. DOH!

  20. deltaoracle says: Feb 14, 2013 4:03 PM

    Now fully ready for the next 50 years of never winning it all.

  21. Deb says: Feb 14, 2013 4:07 PM

    Scrolling through and thought, “I love their logo,” before noticing the headline said they changed it. They changed it?

  22. eaglesfan94 says: Feb 14, 2013 4:10 PM

    I put them side by side and I feel like I’m doing one those “spot the difference” puzzles.

  23. movike says: Feb 14, 2013 5:03 PM

    This is GREAT! As a graphic designer, I’ve always thought the Norseman was lacking somehow – and this enhancement hits the mark perfectly. Great, great job, whoever did it.

    And now I can’t wait to see the new uniforms … back to something more similar to what they had before the unfortunate change to the silly outfits they’ve worn here recently. Maybe like what they had in ’98, with slightly wider stripes on the pants maybe?

  24. kirkbelmont11 says: Feb 14, 2013 5:17 PM

    Isn’t the Vikings a rasist name? Isn’t it very stereotypical to have a big blond guy with long hair as the mascot? How is this different than the Redskins?

  25. vltrophy14 says: Feb 14, 2013 5:28 PM

    At least the team w/the G on the side of our helmet has won 4 Super Bowls to your ZERO. Vikings 0-4 in the SB. There’s your logo

  26. spicymudbugs says: Feb 14, 2013 5:38 PM

    Having him choking would have been a more fitting depiction of the Vikings over their ‘storied’ existence.
    0-4

  27. Reggie's Bush says: Feb 14, 2013 6:11 PM

    Many Vikings are pining for this name to be changed. Viking descendants are outraged

  28. axespray says: Feb 14, 2013 6:44 PM

    should just have a picture of ragnar or whoever that biker guy is… only good mascot in the nfl tbh.

  29. mediasloppy says: Feb 14, 2013 8:45 PM

    It’s more bold and user-friendly to manufacture. The biggest difference is the horns which now look like the ones on the helmets that were tweaked a few years ago…

  30. purplepunisher says: Feb 14, 2013 10:11 PM

    Why do all these Packer trolls keep trying to put down silly little comments on every Vikings post?

    They know their few years of winning the division is over. The Packers are dropping like a rock while the Vikings young talented players are rising like the sun.

  31. purplepunisher says: Feb 14, 2013 10:12 PM

    Heres another fact for you Packer trolls.

    Packers or Vikings, whose the most consistent winner Packers or Vikings?

    Playoff appearances over the last 45 years.

    Packers – 17
    Vikings – 27

    Nuff said cheese brains.

  32. vader7176 says: Feb 14, 2013 10:25 PM

    thats right purpleguy. No big G or C. Of course those teams have a combined 5 “V’s” in Super Bowls. How many does Norseman have?

  33. Carl Gerbschmidt says: Feb 15, 2013 9:16 AM

    @purplepunisher

    Funny your analysis ends at “playoff appearances” because that’s where the viking’s best seasons end, with a playoff appearance.

    It’s about championships:

    Packers – 13
    Vikings – 0

  34. blizzard01 says: Feb 15, 2013 9:49 AM

    My very favorite team. I love them.
    Your “thumbs down” don’t bother me.
    Your jealousy keeps me warm in the winter.

  35. pillowporkers says: Feb 15, 2013 10:13 AM

    Let’s get new uniforms, too! The Vikings uniforms suck! Every fan knows it. We play in the NFC North. We don’t need these crappy new designs. We need to go back to the gray facemasks and the dark purple. Classic look like the rest of our division.

  36. icecubeusedtobeangry says: Feb 15, 2013 11:01 AM

    Yay, the team you watch on TV has more championships than the team I watch on TV!

  37. tokyosandblaster says: Feb 15, 2013 6:55 PM

    It still looks like a logo for a team that can’t win the big game.

  38. larryboodry says: Feb 16, 2013 1:22 AM

    purpleguy says: Feb 14, 2013 2:13 PM

    What the heck is the difference? Well, at least it’s not just a big dumb old “C” or “G”.
    ________________________

    You may find our logos dumb, but between them the Bears and Packers have combined for 22 NFL Championships. How many does ‘HGH Heidi’ have?

  39. larryboodry says: Feb 16, 2013 1:34 AM

    Oh, and even the Lions have four, although the last one was in 1957.

  40. blazertop says: Feb 16, 2013 7:15 AM

    Looks like Hulk Hogan

  41. mackcarrington says: Apr 23, 2013 4:03 PM

    Did the old Vikings braid their hair before they went into battle????

  42. janvanflac says: Apr 23, 2013 5:25 PM


    Isn’t the Vikings a rasist name? Isn’t it very stereotypical to have a big blond guy with long hair as the mascot? How is this different than the Redskins?”

    something about genocide…..and one name being invented by the people who use the name for themselves, and another a derogatory term invented by those that committed said genocide. but maybe that’s a little to complex for you to wrap your head around.

  43. puntonfirstdown says: Apr 23, 2013 6:05 PM

    New uniforms still won’t put any trophies in their glaringly empty display case.

  44. fzntdra says: Apr 23, 2013 6:09 PM

    Still purple. Could have done something cool to make what is now the worst uniform in sports better. Could have at least gone a very dark purple or blue-purple kind of look.

  45. kennyrogerschicken says: Apr 23, 2013 9:46 PM

    purplepunisher says:
    Feb 14, 2013 10:12 PM
    Heres another fact for you Packer trolls.

    Packers or Vikings, whose the most consistent winner Packers or Vikings?

    Playoff appearances over the last 45 years.

    Packers – 17
    Vikings – 27

    Nuff said cheese brains.

    ————————–

    Playoff appearances? Seriously? You can have your 0 Super Bowl wins in 27, I’ll take 4 Super Bowl wins in 17.

  46. mattyc says: Apr 23, 2013 10:22 PM

    I had no idea Rollie Fingers was a Viking!

  47. mp4pack says: Apr 24, 2013 1:27 PM

    They should just change it to a picture of Adrian Peterson. With a blonde mustache, of course.

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