Skip to content

Creator of Cowboys star logo dies at 89

Saints Cowboys Football AP

Plenty of things contributed to the Cowboys’ rise to national prominence, including a big blue star in the middle of their field and on the side of their helmets.

Jack Eskridge, the man responsible for that logo, died this week at the age of 89. Eskride joined the Cowboys as their first equipment manager in 1959, a year before they started playing games, and came up with the blue star outlined in white that became synonymous with the team.

The team’s website has a remembrance of Eskridge, who served at Iwo Jima and played professional basketball before becoming an assistant coach and equipment manager for legendary Kansas basketball coach Phog Allen. He left the Cowboys in 1973, but his family has another connection to the team. His grandson Zack was a quarterback with the team for a brief period as an undrafted rookie in the 2011 offseason.

Eskridge’s name isn’t a familiar one to even diehard football fans, but his work has certainly resonated over the years.

Permalink 39 Comments Feed for comments Latest Stories in: Dallas Cowboys, Home, Rumor Mill
39 Responses to “Creator of Cowboys star logo dies at 89”
  1. rectumdamnnearkilledem says: Feb 15, 2013 2:35 PM

    So many of these type of guys went into making the great NFL product of today. Under the radar kind of guys. As a fan of todays product…THANK YOU

  2. Stiller43 says: Feb 15, 2013 2:40 PM

    Wait, did he actually create the shape known as a star?

    Otherwise, im not too sure what else he modified to make it suitable to be the cowboys logo…because its just a star…thats blue…

  3. ken49ers says: Feb 15, 2013 2:42 PM

    I’m sure it took hours to come up with that….

  4. FoozieGrooler says: Feb 15, 2013 2:45 PM

    So he invented ..the star?

  5. logicalvoicesays says: Feb 15, 2013 2:49 PM

    Worst logo ever. Tony Romo’s face is a better representation for that franchise.

  6. jimnaizeeum says: Feb 15, 2013 2:49 PM

    I put him right up there with the guy who designed the logo on the Brown’s helmets.

  7. blackandbluedivision says: Feb 15, 2013 2:52 PM

    Stiller43 says:
    Feb 15, 2013 2:40 PM
    Wait, did he actually create the shape known as a star?

    Otherwise, im not too sure what else he modified to make it suitable to be the cowboys logo…because its just a star…thats blue…
    ____________________________

    Trademark it with it’s own colors and it’s a Cowboy’s Logo.

  8. thegreatgabbert says: Feb 15, 2013 2:59 PM

    Jack’s wife was a school teacher at the time, and her class wasn’t doing well, so she had all these extra stars left over….

  9. scgunderson says: Feb 15, 2013 3:02 PM

    Who. Cares.

    It’s a freaking Star.

  10. ialwayswantedtobeabanker says: Feb 15, 2013 3:12 PM

    I’d say this guy deserves some credit — he came up with an insignia known the world over. As simple as that logo was, it became iconic and remains so to this day.

    There were lots of other directions he could have gone, with much lamer designs for a Cowboy nickname.

    As an aside, the first guy to do an NFL helmet logo (to my understanding) was Fred Gehrke, who came up with the Ram horns way back in the mid-40′s.

  11. bdl08 says: Feb 15, 2013 3:14 PM

    Rest in Peace, Old friend.
    The legacy you leave behind is a symbol of ineptitude.

  12. boogerhut says: Feb 15, 2013 3:16 PM

    Whoa, inventor of the star…. HOF material for sure. Who can replace talent like that? is the guy that invented the letter “D” from the old Denver helmets still alive?

  13. illicitbehavior says: Feb 15, 2013 3:17 PM

    Why all the thumbs down? It’s a valid point – what was the design, exactly? It’s a blue star! Wait… put a white outline on it. PERFECT!

  14. In the Weeds says: Feb 15, 2013 3:18 PM

    No reason to hate the star, other than to be jealous of the team’s history, a long, Long, LONG time ago.

    Kinda funny, really.
    I imagine a lot of Good Cowboys fans are haters, too.

    I know I am.

  15. jdubkc says: Feb 15, 2013 3:20 PM

    Actually this story is not accurate. In 1960 it was just a blue star, no white border… The white border didn’t appear until 1964.

    “The More You Know”

  16. deddmunnie says: Feb 15, 2013 3:25 PM

    Major talent lost. Cowboy…. Stat… Helmet….. Effing brilliant.

  17. blackandbluedivision says: Feb 15, 2013 3:27 PM

    illicitbehavior says:
    Feb 15, 2013 3:17 PM
    Why all the thumbs down? It’s a valid point – what was the design, exactly? It’s a blue star! Wait… put a white outline on it. PERFECT!
    _____________________________

    If it’s so easy why didn’t anyone else think of it? and bring it to the attention of the Cowboys. I mean the guy was a equipment manager at the time. Give the man some credit.

  18. In the Weeds says: Feb 15, 2013 3:40 PM

    blackandbluedivision, you’ve got what they call “Class.”

    Apparently, most of these posters grew up hating Dallas, probably because their parents did, probably because they were Good.

    The Packers’ logo was created by their equipment manager, I believe.

    Maybe these people must be Vikings or Eagles fans–because their parents were, ho ho, and they’ve never won The Super Bowl.

  19. markdamack says: Feb 15, 2013 3:52 PM

    bdl08 says:
    Feb 15, 2013 3:14 PM
    Rest in Peace, Old friend.
    The legacy you leave behind is a symbol of ineptitude.

    ————————————————-

    I’m assuming you’re just leaving out the 8 super bowl appearances, the 5 super bowl wins, the top 3 highest win percentage of any team, etc….

  20. profootballwalk says: Feb 15, 2013 3:54 PM

    My kindergarten teacher put a gold star on my forehead for achievement in finger painting in 1959 – no one honors her.

  21. markdamack says: Feb 15, 2013 3:58 PM

    It always amuses me to watch the hate spew from people when it’s a post about the Cowboys.

    They make up these wild stories as to why the hate them. “Oh, they think they are going to win the Super Bowl every year”…No, they don’t. Some of the fans do, but every team has fans who think every year is “their” year. IT’s part of being a fan.

    They speak of how horrible the Cowboys are, yet hang on every move they make. Every comment Jerry Jones has. Every single little story line that’s ever produced. This is about a guy, who helped create, probably, the most recognizable sports logo in the country, and almost on the planet….yet, here you guys are…trash talking a guy who just passed away.

    That make you feel better? Does your team win one more game next year because of it? Or are you just a disrespectful little twirp who has nothing better to do that convert their jealousy into text on this website. The worst part may be, you’re jealous…and you don’t even know it. You hate the Cowboys…and you just can’t figure out why. You think you know, but you don’t.

  22. 1oldpro says: Feb 15, 2013 4:01 PM

    A blue star with a white outline and then a blue outline. It is pretty incredible that a star symbol would represent a famous franchise with a name that has nothing to do with the symbol. “Cowboys” “Star”
    Suppose a team named “Dolphins” had a diamond for a symbol.
    It’s actually amazing!

  23. jdubkc says: Feb 15, 2013 4:12 PM

    @ 1oldpro

    “Lone Star” state…

  24. metalup666 says: Feb 15, 2013 4:13 PM

    Anybody bad mouthing a man who has just passed away is a pud smooch. Pathetic at best is how one would describe a person that has nothing better to do than this. F-ing losers!

  25. purplekoolaid1 says: Feb 15, 2013 4:24 PM

    Wow, the quality of people on here never ceases to amaze me. A human being has just died. I don’t know about you, but that’s pretty serious.

    Regardless of what you think about the Cowboys as a team, give the man a break. I’m sure if you were going to die today it wouldn’t be funny.

    RIP

  26. barrywhererufrom says: Feb 15, 2013 4:29 PM

    RIP

  27. patyofeet says: Feb 15, 2013 4:52 PM

    They should replace the Star with Jerry Jones face and a “L” beside it for Losers….LOL

  28. wafflestomp says: Feb 15, 2013 4:53 PM

    It’s going to be a long offseason with all of the news breakers on this site.

    Oh and Markdamack, seriously, try and get a grip.

  29. mazblast says: Feb 15, 2013 5:13 PM

    This is a complete lie. It is Known Fact that Jerry Jones is responsible for the star, the creation of the franchise, all the games the team has ever won (and none of the losses), the hiring of Tom Landry, the Super Bowl wins in the 1970s, Dandy Don, “Doomsday”, Bob Lilly, Chuck Howley, Lovable Harvey Martin, Too Tall Jones, Bob Hayes, Roger Staubach, the building of Texas Stadium, the splitting of the atom, sliced bread, bottled beer, and world peace.

  30. Travis Pulver says: Feb 15, 2013 6:00 PM

    What a bunch of jackasses! Who cares about the simplicity of the logo? The point of the post is to give a person who had a small part to do with the history of the cowboys franchise some respect for that small part.

    This person so many of you are disrespecting has a family. Call it a hunch, but I bet they don’t care for all the hate you are giving their dear departed loved one you never met.

    It is just amazing how quickly common decency goes out the window on the Internet.

  31. jprcox says: Feb 15, 2013 7:51 PM

    You have to be joking. How could you even have an article about someone who presented a blue star for a logo and become famous. NUTS.

  32. imaduffer says: Feb 15, 2013 9:00 PM

    “You can trust your car to the man who wears a star”….Texico commerical

  33. thegreatgabbert says: Feb 15, 2013 9:08 PM

    Give the man a star.

  34. CowboyErik says: Feb 15, 2013 11:33 PM

    Wow, I never really wondered where the logo ever came from, I thought perhaps it was a texas thing, lone star of texas; sad to know it was one man’s vission that will not be the vission for as long as the NFL remains solvent. Nothing lasts forever ; but the legend of the Cowboys will endure////// Thanks Jack Eskridge, we will remember you jerseys, flags, banners and perhaps on on the ring of honor or on a dedicated piece of artwork within the new stadium along with a display showing the evolution of your work. Thanks forever! p.s. will you ask any higher power you might run in to how we fix our team and with who1?!?!? THX!!

  35. timinkc says: Feb 16, 2013 1:48 AM

    I was fortunate to have Jack Eskridge as my history and government teacher from 8th grade through my senior year of high school in Independence, Missouri.

    The lack of respect I see here for a man who passed away this week is disgusting. Allow me to tell you a little bit about the man whose achievements you are belittling:

    Jack Eskridge was a WWII veteran. He personally witnessed the flag-raising at Iwo Jima.

    He played basketball at KU, and set a school record by scoring 30 points in one half.

    He played professional basketball for the Chicago Stags and the Indianapolis Jets.

    He was an assistant basketball coach at KU and helped recruit Wilt Chamberlain.

    He was the equipment manager for the Dallas Cowboys during the legendary “Ice Bowl” in Green Bay.

    He made innovative changes and improvements to football equipment that were adopted by the rest of the league–jerseys with built-in hand warmers and safety improvements to helmets.

    Jack Eskridge received a championship ring from Super Bowl VI.

    The day John F. Kennedy was assassinated in Dalles, Jack Eskridge was sitting in the Cowboys’ training room with Mickey Mantle when the news came over the radio. Yes, THE Mickey Mantle.

    Jack Eskridge devoted the rest of his life to being a teacher, helping hundreds of students learn about American history.

    He leaves behind a wife, children, grand children and great-grandchildren who adored him, along with hundreds of former students who loved him.

    What have any of you accomplished in your lives compared to that list? Speak up. Put your life up next to his, and we’ll see who the real man was, you despicable, disrespectful degenerates. Pathetic.

  36. truecowboyfan says: Feb 16, 2013 3:48 AM

    It’s not just a Star on helmet to all the Cowboy’s Haters out there!!

    RIP Jack Eskridge. I actually never knew your name until now but I am very happy you are being acknowledged for creating the most recognized logo in all of sports.

    In other words, thank you for adding the finishing touches to America’s Helmet.

  37. lance19 says: Feb 16, 2013 4:45 AM

    Rest in peace.

    89 is a good, long life. :)

    But I was also glad to see that I wasn’t
    the only one who kinda did a double-take
    at the “responsible for that logo” part…
    a lone star…in the Lone Star State…hmmm.

  38. shlort says: Feb 16, 2013 12:42 PM

    Sad that the guy died.

    On the other hand, this was his finest hour? Drawing a star? Pretty simple design really.

    I am sure this fellows life work isnt defined by the design of the logo. Being a WWII vet and raising a family likely brought Mr. Eskridge more pride and joy than anything.

  39. timinkc says: Feb 16, 2013 1:51 PM

    @shlort

    “Sad that the guy died.

    On the other hand, this was his finest hour? Drawing a star? Pretty simple design really.

    I am sure this fellows life work isnt defined by the design of the logo. Being a WWII vet and raising a family likely brought Mr. Eskridge more pride and joy than anything.”

    ——————————–

    Where did you see it stated that designing the logo was Mr. Eskridge’s “finest hour”? Or is that just your own commentary, about the life of a man you don’t you enough about?

    Scroll up a bit and be enlightened by my earlier comment about Jack Eskridge. I know he would most certainly not describe his logo design as his “finest hour”, not by a long shot.

    You might want to know something about someone before you see fit to offer your own little meaningless spin on what their “finest hour” was.

    I’d ask you to show some respect, but I’m not sure you’d be familiar with the concept.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!