Are you paying attention, Woody Johnson?
There’s only one way to sell the PSLs and high-priced tickets to a new football stadium. It has nothing to do with gimmicks like signing Brett Favre or trading for Tim Tebow. And it has everything to do with winning.
According to Mike Rosenberg of the San Jose Mercury News, the 49ers have sold more than $400 million in tickets to a stadium that won’t be opened until 2014.
“I think we’ve been received very well by our fan base,” 49ers CEO Jed York said.
Hell yeah they’ve been. And it’s because they are laying the foundation for an extended period of sustained success.
That continues to be the biggest reason why we believe the Niners don’t fit the profile of a team that would trade for cornerback Darrelle Revis, mortgaging a piece of their future and selling a piece of their soul in the hopes of finishing the job in 2013.
And so 75 percent of the stadium already has been sold out by a team that is wired to contend over the long haul. It’s only a matter of time before the rest of the seats and suites go.
Meanwhile, the Jets will have to look elsewhere for a sucker who will go all in for Revis. You know, a team that looks for a quick fix.
You know, a team like the Jets.