Skip to content

Report: Niners closing in on naming-rights deal

Getty Images

In Southern California, a stadium that has yet to get the green light to be built has a naming-rights deal.  In Northern California, the opposite is true.

That could be changing, soon.

According to Andy Dolich of, the 49ers new stadium in Santa Clara “are closing in on a naming rights partner.”  Per Dolich, three companies are pursuing the privilege of attach their name to the venue, with an expected expenditure in the range of $12 million to $14 million per year.

Mega-firm CAA is assisting the Niners in the search for a naming-rights partner for the new stadium, which already has sold hundred of millions in personal seat licenses and tickets.

Permalink 27 Comments Feed for comments Latest Stories in: Home, Rumor Mill, San Francisco 49ers
27 Responses to “Report: Niners closing in on naming-rights deal”
  1. prideandpoise says: Apr 10, 2013 7:50 PM

    Astroglide Stadium

  2. richiesaurus310 says: Apr 10, 2013 7:52 PM

    Bill Walsh Field at Netflix Stadium

  3. nineroutsider says: Apr 10, 2013 7:57 PM

    Oracle, Cisco, and…?

    Help me out here. I can’t see Google doing it. Maybe Accenture.

  4. 40zntallcanz says: Apr 10, 2013 8:08 PM

    Apple Ipark

  5. nflfan1326 says: Apr 10, 2013 8:11 PM

    Are there any private companies left in California? Maybe it should be called the California Teachers United Stadium at Cesar Chavez Field.

  6. mrobinson14 says: Apr 10, 2013 8:12 PM

    Apple Stadium

  7. theawkwardyears says: Apr 10, 2013 8:16 PM

    Durex Field.. They need to protect Kaepernick better.

  8. Nicolás Morales says: Apr 10, 2013 8:16 PM

    Facebook Field? Google Grounds? Apple iPark? Oracle Stadium?

  9. shackdelrio says: Apr 10, 2013 8:20 PM

    Florio Field at ProFootballTalk Stadium

  10. marvin49 says: Apr 10, 2013 8:51 PM

    Well it won’t be Cisco because Brocade is already their networking partner and it won’t be Apple because Sony is already a partner.

    Levi Strauss already registered a few stadium name domains, but that could be for any stadium and a “just in case”.

  11. binkystevens says: Apr 10, 2013 9:12 PM

    Or they could forego the money and keep some class by naming it after their founder or an area icon.

  12. hawkforlife says: Apr 10, 2013 9:18 PM

    Oprah Winfrey Field then Harbaugh will have a shoulder to cry on.

  13. goldrush36 says: Apr 10, 2013 9:19 PM

    It’s between Sony, Bud Lite, SAP, NRG Energy, Brocade, SunPower, and Violin Energy. Oracle and Cisqo are already tied up into future naming deals so of this list I will bet on Sony. Unless Google or Apple suddenly jumps into the mix

  14. radrntn says: Apr 10, 2013 10:05 PM

    San Jose 49ers now play at Google Stadium

  15. johnnybandwagon says: Apr 10, 2013 10:38 PM

    Siemens stadium, although I might have misspelled it

  16. staff2cj says: Apr 10, 2013 11:03 PM

    Welcome to Earvin Magic Johnson III Stadium

  17. hendeeze says: Apr 10, 2013 11:18 PM

    In related news, the Seahawks have just announced they too will be soliciting naming rights for their stadium

  18. 6250claimer says: Apr 10, 2013 11:59 PM

    My money’s on Oracle. Larry Ellis has more money than he knows what to do with.

  19. rockee3 says: Apr 11, 2013 12:36 AM

    Does anybody really buy a product because a company has its name on the stadium?

  20. realskipbayless says: Apr 11, 2013 3:30 AM

    Most of these comments are hilarious. Google grounds, Apple I park and Florio Field should all seriously be thought of for the real name.

  21. j4man1 says: Apr 11, 2013 4:55 AM

    Great reporting, I guess it would be too much to tell us who those three are huh?

  22. billh1947 says: Apr 11, 2013 7:52 AM

    I find it amazing that any company is willing to pay out 12-14 million dollars a year just so a Stadium will bear their name,is this really fiscal responsibility by the company.I suppose with the multi millions of dollars the Republicans in Washington are saving them on corporate taxes they must spend it somewhere so why not a name on a stadium.

  23. ninerssince84 says: Apr 11, 2013 11:03 AM

    Ovaltine Park

  24. dabillsrule says: Apr 11, 2013 1:04 PM

    Kramerica Industries Park.
    Featuring a make your own pizza stand.

  25. niner650 says: Apr 11, 2013 3:32 PM

    Nobody mentioned Visa. Niners have their logo on their practice jersey and Visa has some serious dough

  26. richiesaurus310 says: Apr 12, 2013 11:46 AM

    Apple iStadium

    Ipad for the jumbotron

    Siri is the PA announcer

  27. southpaw77 says: Apr 12, 2013 2:47 PM

    San Francisco plays at Cisco Field in Santa Clara.
    Does that roll off your tongue?

    “san franCISCO” Har har!

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!