Report: Niners closing in on naming-rights deal

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In Southern California, a stadium that has yet to get the green light to be built has a naming-rights deal.  In Northern California, the opposite is true.

That could be changing, soon.

According to Andy Dolich of, the 49ers new stadium in Santa Clara “are closing in on a naming rights partner.”  Per Dolich, three companies are pursuing the privilege of attach their name to the venue, with an expected expenditure in the range of $12 million to $14 million per year.

Mega-firm CAA is assisting the Niners in the search for a naming-rights partner for the new stadium, which already has sold hundred of millions in personal seat licenses and tickets.