As the Falcons move toward the construction of a new stadium, which will open within 25 years after they christened their current home, the new digs will include everyone’s favorite fake asset: the Personal Seat License.
Owner Arthur Blank tells D. Orlando Ledbetter of the Atlanta Journal-Constitution, “We’ll have a PSL program.” Blank added, however, that it will “be a much more modest program than some other franchises have done.”
The concept is simple, and the returns are hardly modest. In order to purchase tickets, the customer first must purchase the right to purchase tickets.
Having a new stadium could also help Atlanta purchase another Super Bowl. If the stadium opens as planned in 2017, a bid would be submitted for the title game that ends the 2018 season, at the earliest.
“It’s a matter of looking at a slot and figuring out [when to bid],” Blank said. “NFL owners are very respectful of public contributions and commitments to franchises, so I think they’ll be, certainly, hopefully, looking past the ice storm of 2000.”
Given that the next Super Bowl could be played in an open-air ice storm, it’s safe to say the league will be willing to look past a fluke occurrence that marred the most recent Super Bowl held in Georgia.