Jay-Z plans to become certified by NFLPA

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An interesting wrinkle arose on Friday regarding the emerging relationship between CAA and Jay-Z’s new firm, Roc Nation.  Based on rules passed by the NFLPA in 2012, Jay-Z can’t recruit players to sign with CAA unless Jay-Z becomes an NFLPA-certified agent.

The concerns emerged because rival agents see the obvious problem with having Jay-Z recruit Giants receiver Victor Cruz to sign with CAA.  The NFLPA reportedly has no problem with the connection, given Jay-Z’s established friendship with Cruz.

Moving forward, however, Cruz won’t be able to help close deals with CAA unless he’s certified.

Liz Mullen of SportsBusiness Journal reports that Jay-Z plans to become certified.  And while Mullen points out that the soonest Jay-Z could take the certification test is January 2014 (we’d been told that the more realistic timetable is July 2014), she doesn’t address the requirement of a postgraduate degree, which can be waived if the NFLPA determines the applicant has had seven years of “negotiating experience.”

The situation becomes even more challenging if Jay-Z doesn’t have an undergraduate degree.  It’s unclear whether any exemption is available if he lacks that credential.

While Jay-Z can handle endorsements and off-field deals for NFL players without NFLPA agent certification, he can have no involvement in recruiting players to sign with CAA for their football contracts unless he’s certified.  If he’s not certified, and if every player that hires Jay-Z for off-field work also ends up hiring CAA, that could become his 100th problem.

59 responses to “Jay-Z plans to become certified by NFLPA

  1. Cruz won’t be able to help close deals for CAA because Cruz doesn’t work for CAA.

  2. He is just having fun doing what he wants. He’ll take and pass the test and he’s been negotiating deals for years. Every agent will fight it because they can’t compete with his popularity!

  3. “cakemixa says:
    Apr 15, 2013 2:19 PM
    You mean his degree from the School of Hard Knocks isn’t enough?”

    Actually he’s probably a better businessman than most people with business school degrees. I’d hire him.

  4. which can be waived if the NFLPA determines the applicant has had seven years of “negotiating experience.”
    ___________________________________

    What kind of negotiating experience?
    As head of Rocafella Records he’s been negotiating rappers/R&B artists contracts since the late 90’s.

  5. He didn’t become worth over $200 million just because of music. He’s smart. He knows how many athletes will run his way. Lebron will be his first nba talent. You’ll see. Cano and Cruz was in one week.

  6. He loves hanging around athletes, so I get the allure. But who is going to be doing the real work making sure his clients are taken care of? There’s a lot of work to being a good agent and lots of insider knowledge required that only experience brings. Not sure Jay-Z knows that or has the patience to put that time in.

  7. Moving forward, however, Cruz won’t be able to help close deals with CAA unless he’s certified

    Boy, Victor sure will be busy between being a player and agent.

  8. Jay-Z is Beyonce’s manager…who got her this monster Pepsi deal? Halftime at the Super Bowl?

  9. Soooooooooooooo sick of hearing about this guy like he’s some genius businessman.

    Just because you convince a bunch of people who spend their lives bobbing their heads with giant headphones on to give you their money, doesn’t make you a business mogul any more than the average televangelist who convinces sick old women to send in their social security checks for a vial of “miracle spring water”.

  10. Everyone seems to be focusing on the fact that they will waive the post-grad req via experience and missing the fact that you still need an undergrad. The guy didn’t finish high school.

  11. NFL GMs won’t take this guy seriously – and I’m pretty sure Billionaire owners won’t be persuaded by his “I drink Dom” comments.

    This guy is a good rapper, which means he’s worth about $8 an hour in the actual working world.

  12. This is so ridiculous. What about the fact that agents usually have a law degree? Agents are agents because they deal with the fine print portion of contracts. They read and study contracts written by teams to make sure their client doesn’t get screwed! I see this as being a disaster for the NFLPA, and I’m pretty sure NFL GM’s are licking their chops to get Jay-Z in the negotiation room! What a tool. Dude thinks because he has money that he is qualified to whatever he wants. Typical Illuminati behavior.

  13. Does he even have a high school diploma??

    I’m not knocking him, but c’mon; he’s gotta have some education; no one else would even be considered…what a farce.

    This is exactly why athletes go broke at an alarming rate.

  14. Jay should stick to the NBA, where any clown can get paid as long as he has talent (see guys like JaVale McGee and Kenyon Martin, for example)– and where the starting age is effectively 19, no 20-211 like the NFL. Most of the NFL’s top talents are also serious guys who have worked their butts off to get where they are– I doubt too many of them will drop their proven agents to flock to a first-timer just because he’s an entertainment icon.

  15. Jay Z’s rap career = Success
    Jay Z’s management career = Success (see rhiana)
    Jay Z’s minority ownership of Nets = Success

    Jay Z’s franchise ownership = soon to come

  16. tall4myage2013 says:
    Apr 15, 2013 2:31 PM
    Soooooooooooooo sick of hearing about this guy like he’s some genius businessman.

    Just because you convince a bunch of people who spend their lives bobbing their heads with giant headphones on to give you their money, doesn’t make you a business mogul any more than the average televangelist who convinces sick old women to send in their social security checks for a vial of “miracle spring water”.
    _________________________

    lol.

    No more than convincing people to pay tickets to see grown men play a kids game.

    Or men and women beat each other senseless with only gloves as protection.

    I’m sorry if you can convince $100 million people across the globe to buy a CD with only 10-12 songs on it. That’s pretty impressive. Then do that with a group of artists of different genres. Then have the same people pay to see them perform it live for about a hour.

  17. Jay-Z is Beyonce’s manager…who got her this monster Pepsi deal? Halftime at the Super Bowl?

    Well I’d say Beyonce got those deals herself. She was a superstar long before Jay Z.

  18. Sound like a bunch of haters. Jay-Z is worth more than $200 million not just because he raps. He is B’s manager, was the CEO of Def Jam, Roc-a-Fella Records, Sold his clothing company for around $100 million, Owns half of the Brooklyn Nets. Not to mention is the reason the Nets are in Brooklyn. He will be a top notch agent just watch.

  19. Think some sports book in Vegas will have a number on Jay Z passing the certification test next January?
    I would hope so.

  20. Why would anyone have a problem with this? This is a man that knows a thing or two about managing careers and making money. He’s more successful than any agent in the history of sports agents — and isn’t even one of them yet.

  21. blackandbluedivision says:Apr 15, 2013 2:43 PM

    lol.

    No more than convincing people to pay tickets to see grown men play a kids game.

    Or men and women beat each other senseless with only gloves as protection.

    I’m sorry if you can convince $100 million people across the globe to buy a CD with only 10-12 songs on it. That’s pretty impressive. Then do that with a group of artists of different genres. Then have the same people pay to see them perform it live for about a hour.
    ——————————————————

    Not saying its not an impressive feat, and he’s certainly entitled to the money he’s made, but I think its says more about the mentality of the 100 million (although I’d doubt its that many) than his genius. I mean, out of 7 Billion people, 100 million probably believe in sasquatch, but that doesn’t make the guy who made Harry and the Hendersons the newest incarnation of Cecil B. Demille. And all these contracts he’s negotiating are with rappers, not particularly Rhodes Scholars there….NFL Owners are all successful businessmen who started (usually) businesses from the ground up, or nearly that. We will see how good of a negotiator he is with the big boys. Its easy to be a negotiator when the other side is of the mentality that can’t even select properly fitting pants.

  22. We need more agents with hip-hop names.
    Jay-Z, Snoop diggity-dog, puffy-boy hamster….

    It will make people take them more seriously.

    My doctor calls himself “Lil’ Doc Snuffy Dog J”.

    It’s common around here with successful professionals.

    No it’s not. I made it up.

  23. nomoreseasontix says:Apr 15, 2013 3:00 PM

    We need more agents with hip-hop names.
    Jay-Z, Snoop diggity-dog, puffy-boy hamster….

    It will make people take them more seriously.

    My doctor calls himself “Lil’ Doc Snuffy Dog J”.

    It’s common around here with successful professionals.

    No it’s not. I made it up.
    ———————————————————-
    Dude, warn me not to drink before you write something like that. Darn near choked LOL.

    Good one!

  24. So sick of hearing about this guy. I love rap music but Jay Z’s music is terrible. He might be the most overrated rapper of all time.
    I laugh when I hear him rap about how hardcore he is and how he used to sell crack and how he’ll do this and that. He’s a total fraud. Maybe he did some of those things a long time ago but he’s been living in mansions and hanging out with rich people for a long time now. Not sure who he thinks he’s fooling.
    If I were a professional athlete I would want my agent to be someone with experience in the industry who actually knows what they’re doing not some fake rapper.

  25. 213mug says:
    Apr 15, 2013 2:49 PM
    Sound like a bunch of haters. Jay-Z is worth more than $200 million not just because he raps. He is B’s manager, was the CEO of Def Jam, Roc-a-Fella Records, Sold his clothing company for around $100 million, Owns half of the Brooklyn Nets. Not to mention is the reason the Nets are in Brooklyn. He will be a top notch agent just watch.

    He owns 1/15 of 1% of the Nets genius

  26. Do you read the posts at all? He is NOT going to negotiate the football contracts. That’s why he is PARTNERS with CAA!!! They will do THAT. He will BRING athletes to CAA and get his cut of the action. To do that without violating the rules, he needs to get certified. He is simply a “flame” to bring in the “moths” and work with the athletes on OUTSIDE deals. Remember Robinson Cano, the first athlete “signed” by RocNation? Read the press release –

    “Cano will be represented on the field by a team of agents led by CAA Sports’ Brodie Van Wagenen.”

    Notice the phrase “on the field”? Notice no mention of Jay Z? Notice the phrase “led by…”?

  27. I have no respect for Jay-Z.

    That being said, as a free market capitalist I say let him get certified and if people want to hire him then they can hire him. It’s their money and career – not mine.

  28. melkipershero says:
    Apr 15, 2013 2:47 PM
    Jay-Z is Beyonce’s manager…who got her this monster Pepsi deal? Halftime at the Super Bowl?

    Well I’d say Beyonce got those deals herself. She was a superstar long before Jay Z.
    _______________________________

    Wh0 negotiated the contract? Managers negotiate the contracts. Yea, she was a big superstar. But, her last album barely sold and up until Jay-Z became her manager (or signed a c0-management deal) she wasn’t singing at the President’s inauguration…Super Bowl halftime shows, multi-million dollar tour contracts.

    She hadn’t released an album in two years and her last was her lowest selling album. Plus, she had been off the scene with a pregnancy. For him to help plan this monster comeback is a feat in and of itself.

  29. kuranda84 says:
    Apr 15, 2013 3:39 PM
    I have no respect for Jay-Z.

    That being said, as a free market capitalist I say let him get certified and if people want to hire him then they can hire him. It’s their money and career – not mine.
    __________________________________

    As a free market capitalist, I’m sick of hearing about a guy who donates less than .01% of his income to charity but promotes a Welfare State proponent in the White House.

    I do think Jay-Z is smarter than people give him credit for, but I don’t think that can make up for his lack of experience in this particular line of business. The only way I see him succeeding is by hiring some experienced people away from other firms and by being willing to just put his name on the product while letting other people do the leg work.

  30. tall4myage2013 says:
    Apr 15, 2013 2:59 PM
    blackandbluedivision says:Apr 15, 2013 2:43 PM

    lol.

    No more than convincing people to pay tickets to see grown men play a kids game.

    Or men and women beat each other senseless with only gloves as protection.

    I’m sorry if you can convince $100 million people across the globe to buy a CD with only 10-12 songs on it. That’s pretty impressive. Then do that with a group of artists of different genres. Then have the same people pay to see them perform it live for about a hour.
    ——————————————————

    Not saying its not an impressive feat, and he’s certainly entitled to the money he’s made, but I think its says more about the mentality of the 100 million (although I’d doubt its that many) than his genius. I mean, out of 7 Billion people, 100 million probably believe in sasquatch, but that doesn’t make the guy who made Harry and the Hendersons the newest incarnation of Cecil B. Demille. And all these contracts he’s negotiating are with rappers, not particularly Rhodes Scholars there….NFL Owners are all successful businessmen who started (usually) businesses from the ground up, or nearly that. We will see how good of a negotiator he is with the big boys. Its easy to be a negotiator when the other side is of the mentality that can’t even select properly fitting pants.

    _______________________________

    He negotiated contracts between Rappers/R&B artists off the street and business professionals (major record label). Rocafella/Roc Nation is a subsidiary of Universal Music Group/Live Nation. He was working as a go-between for these two people. What’s the difference?

    Rihanna alone has sold over 120 million albums worldwide. Jay-Z 50 million. Kanye 20 million. Yea, it is that much.

    100 million people believe in sasquatch. Wow. That’s a slippery slope. You’re saying business people don’t listen to rap? That’s a tough one. What do you think the heads of these record labels listen to? How about the people who use the music in their commercials and company products?

    At the same time he’s also responsible for Rihanna. She’s not a rapper but she has mass appeal to a large group of people.

  31. I can see that the people on this site dont have a clue of whom JAY-Z
    is or how much Money he has. Jay-Z
    owns a NBA team, he has his own record label with atleast 25 of the top R&B and rappers out there and thats just for starters.

  32. He may not have passed the bar, but he knows a little bit…

    Obviously he will leave the contract negotiations to the real pros and will stick to recruiting and client relations.

  33. He is a part-owner of the Brooklyn Nets NBA team, having paid a reported $4.5 million for his share, which declined in value to $350,000 in April 2013. Who said he own half? Are you mental?

    In 2008, the 40/40 club in Las Vegas was closed down and bought back by the hotel after attendance steadily declined.

    Sold is 50% stake in rocafella records for 1.5mm lol

    The 40/40 club is empty and in a horrible location in NYC. The Nets was a horrible investment which he lost 4 million on. He recently bought property in NYC for 65 million meanwhile no one is willing to buy expensive real estate, that market will never come back.

    Great business man, not.

  34. Soooooooooooooo sick of hearing about this guy like he’s some genius businessman.

    Just because you convince a bunch of people who spend their lives bobbing their heads with giant headphones on to give you their money, doesn’t make you a business mogul any more than the average televangelist who convinces sick old women to send in their social security checks for a vial of “miracle spring water”.

    ____________________________________

    Like convincing someone to vote for you.
    Like convincing someone to buy your product.
    Like convincing someone to use your website.

    That’s what’s called business. There are plenty of people out there with music to make people bob their heads. They give awards for those who convince the most people to bob their heads to their music. They call them GRAMMYS!!!

  35. Yeah you guys are right Jay-Z never negotiated any contracts unless you included him signing Kanye West and as the Head of Def Jam records he signed, Rihanna(100 million records sold), Rick Ross, Young Jezzy, and Neyo ooooh and he also negotiated the deal taking over at Def Jam in which he got all his Masters(which has only been done by 6 artists ever) then on top of that he gets Roc Nation where he signs artists and also manages them I would consider that negotiating experience…The thing is people hate there own lives so much that its impossible for them to like anyone else’s accomplishments

  36. Idiots said Oscar de Hoya could get do what he did with Golden Boy and Mayweather used his gameplan now look at him

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